ELEMENTS AND PRINCIPLES OF DESIGN

ELEMENTS

Line Shape Color Texture

PRINCIPLES OF DESIGN

Balance Emphasis Unity Rhythm

BALANCE

Holds Design Together Looks Unified Feels Harmonious symmetrical balance

symmetrical balance

BALANCE

Holds Design Together Looks Unified Feels Harmonious asymmetrical balance

BALANCE

Holds Design Together Looks Unified Feels Harmonious asymmetrical balance

EMPHASIS

Focal Point Supported by Accents Visual Hierarchy Visual Path

EMPHASIS

Focal Point Supported by Accents Visual Hierarchy Visual Path

UNITY

Elements Look As ThoughThey Belong Together

Establish a Common Bond

RHYTHM

A Pattern That is CreatedBy Repeating or VaryingElements

Sense of Movement