Elements and principles By Anthony

Colour Is the use of different colour in a image or photo.

Makes an image more presentable or create some emphasis.

lineLine can be considered in two ways.

The linear marks made with a pen or brush or the edge created when two shapes meet.

textureMeaning the way a surface feels or is perceived to feel.

Texture can be added to attract or repel interest to an element, depending on the pleasantness of the texture.

Shape A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture.

All objects are composed of shapes and all other 'Elements of Design' are shapes in some way

formForm is any three dimensional object. Form can be measured, from top to bottom (height), side to side (width), and from back to front (depth). Form is also defined by light and dark.

There are two types of form, geometric (man-made) and natural (organic form). Form may be created by the combining of two or more shapes. It may be enhanced by tone, texture and color. It can be illustrated or constructed.

sizeSize is simply the relationship of the area occupied by one shape to that of another

SpaceIn design, space is concerned with the area deep within the moment of designated design, the design will take place on.

For a two-dimensional design space concerns creating the illusion of a third dimension on a flat surface

toneValue / ToneIn this context, value or tone means light and dark.

Makes the picture stands out

balanceBalance is the balance of different colour’s

contrastContrast refers to differences in values, colors, textures, shapes, and other elements.Contrasts create visual excitement, and add interest to the work.

If all the art elements - value, for example - are the same, the result is monotonous and unexciting

emphasisEmphasis creates a focal point in a design; it is how we bring attention to what is most important.

Emphasis is what catches the eye and makes the viewer stop and look at the image.

proportionProportion is the relationship of two or more elements in a design and how they compare with one another. Proportion is said to be harmonious when a correct or desirable relationship exists

between the elements with respect to size, color, quantity, degree, or setting. Good proportion adds harmony, symmetry, or balance among the parts of a design.

Repetition Repeating visual elements such as line, color, shape, texture, value or image tends to unify the total effect of a work of art as well as create rhythm.

Repetition can take the form of an exact duplication (pattern), a near duplication, or duplication with variety.

UnityThe principle of unity is perhaps the most important of the design principles, yet it is often the most difficult to understand. Unity is the fundamental principle of design and it is supported by all the other principles. If a design is not unified, it cannot be considered successful.

Unity creates an integrated image in which all the elements are working together to support the design as a whole. A unified design is greater than the sum of its parts; the design is seen as a whole first, before the individual elements are noticed . Unity can be compared to harmony, integrity or wholeness.

proximityOn this page you can see five samples of simple slides in which elements were arranged with the help of the “rule of thirds” grid (you can easily create your own using the guides in Keynote or

PowerPoint). The rule of thirds is not a rule at all, it is only a guideline. But it is a very useful guideline to use when you are aiming to achieve a balanced look.

Typography Let’s face it: the core purpose of all web design is communication. Whether we’re talking about an online ecommerce store, a web presence for a Fortune 500 company, or a profile for a social networking site, typography is a vital component

. For most people, typography is simply about arranging a familiar set of shapes to make words, sentences, and paragraphs. Having the ability to set type with only a few strokes on a keyboard has allowed us to forget about the creative and artistic possibilities of this medium.