ELECTRONIC MEDIABROADCAST MEDIA

NON-BROADCAST MEDIA

NARROWCAST MEDIA

Zareen Khan

Bs-ss

MEDIA AND MASS MEDIA

Media- Medium

“An Intervening Agency, Means, Or Instrument”

Singular Collective Noun as media-1920

Mass Media- Reaching Large Audience

Invention Of Printing Press (Late 15th Century),

Control Organizations of Newspapers, Electrical Telegraph,

Movies Radio, Television, Internet, Mobile Devices And Video

Games.

MEDIA AND TYPES

Print media- written, published and printed

Traditional (periodicals)

Regular intervals (news letters, magazines etc.)

Non traditional (non- periodicals)

No regular intervals (Novels, books, pamphlets etc.)

Purpose- Publicity & propaganda

Electronic media- electric signals

Broadcast media

Non-broadcast media

Narrowcast media

OTHER TYPES OF MEDIA

Advertising media- (various media, content, buying and placement for

advertising)

Digital media- (electronic media used to store, transmit, and receive

digitized information)

Multimedia- (incorporation of multiple forms of information content

and processing)

News media- (mass media focused on communicating news)

Published media- (any media made available to the public)

Recording media- (devices used to store information)

Social media- (media disseminated through social interaction)

ELECTRONIC MEDIA- BROADCAST MEDIA

Broadcast Media: (Electric Signals)

Within Broadcast House,

Large And General Audience,

Promotes education & entertainment,

Greater Distances,

Message: Simultaneous & Uniform,

National, International, Radio And Television Networks.

Broadcast Mode

TV

Satellite

Cable

Terrestrial

PTV/

ATV

Radio

AM

International(BBC Londo

n)

SW/MW

Nationwide

(Radio PK)

ELECTRONIC MEDIA- BROADCAST MEDIA

BROADCAST MEDIA

INTERNET

FIBRE OPTIC

DSL SERVICESOCIAL MEDIA

WEBCAST

BROADCAST MEDIA

Production House,

Communication Without Signals But Electronic,

Recorded Items,

Propagation Of Religious Activities,

Commercial Advertising,

Flexible timings,

Motion Pictures.

ELECTRONIC MEDIA- NON- BROADCAST MEDIA

NON-BROADCAST

MEDIA

CD/DVD

FLOPPY

USB

VIDEO TAPE

INSTITUTIONAL VIDEO SERVICE

CASSETE

NON-BROADCAST MEDIA

MANAGEMENT- EMPLOYEE

LINK• Policies,• Progress,• Problems,• E.g. training videos at organizations

INSTRUCTIONAL VIDEO

• Latest techniques,

• Development,• Instructions about a service,

• E.g. airplane’s safety videos.

PUBLIC RELATIONS

• Product announcements,

• Research development,

• Major institutional changes,

• E.g. Changes in management cell

MARKETING

• Reaching general audience,

• Point of sales videos,

• Repetition of videos to reach maximum audience.

• E.g. Ad agency or make-up and clothing videos at stores.

INSTITUTIONAL VIDEO SERVICE

NON-BROADCAST MEDIA

PRESENTATION FORMATS

DOCUMENTARY

INTERVIEW

LECTURE

NON-BROADCAST MEDIA

Local Community,

Opposite To Multicast,

Specified/Narrow Audience,

Aiming Media Messages,

Specific Focused Interest,

Limited Subscription,

Niche Market.

ELECTRONIC MEDIA- NARROWCAST MEDIA

NARROWCAST MEDIA

INTERNET (BLOCKED OR REGISTERED WEBSITES)

PODCAST

SATELLITE RADIO

(COMMERCIAL-FREE RADIO)

CABLE TV (ENCRYPTED

SIGNALS)

NARROWCAST MEDIA

Large information stored in reusable media devices.

Diverse information.

Changed social networks and socialization greatly.

Variety of medium (expensive to cheap).

Easy access to public.

Eye openers.

Communication made easier.

Increased mobility and flexibility.

Interactive and influential.

Marketing/advertising technique.

Updated information.

Primary ambassador of the country.

ELECTRONIC MEDIA- ADVANTAGES

Lack of physical contact.

Laziness and shrink work activities.

Effect on youth/children.

Exposing and exploiting.

New technology vs. Old technology.

Early maturity.

Unblocking proxy website.

Language and lifestyle change.

ELECTRONIC MEDIA- DISADVANTAGES

Vast importance.

Better understanding.

Diversity.

Technology advancement.

Secular over religion.

Implications for educators.

Implications for families.

PEMRA: enforcement of regulatory framework.

CONCLUSION