electric watches lookbook 2013
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W A T C H E SMAN’S LOVE AFFAIR WITH THE WATCH IS CENTURIES OLD. AN ACCESSORY THAT NOT ONLY DEFINES THE SPACE OF
TIME, BUT DEFINES THE PERSON WEARING IT. THE HERITAGE, STYLE AND CRAFT OF THE WATCH CAN BE COMPARED
TO THE DESIGN OF A CUSTOM CAR, MOTORCYCLE, OR ANY OBJECT OF DESIRE THAT CARRIES WITH IT A PURPOSEFUL
FUNCTIONALITY. IT’S THE PRECISION, DETAIL AND FUNCTIONALITY OF THE WATCH THAT DREW US TO DEVELOP OUR
OWN. ELECTRIC’S HISTORY OF DEVELOPING TOP QUALITY FUNCTIONAL ACCESSORIES WITH TIMELESS STYLE CREATES
THE PERFECT CONTEXT FOR THE INTRODUCTION OF WATCHES TO OUR WORLD. REENGINEERED CLASSICS, BORN FROM
THE SPIRIT OF THE ICONIC STYLES OF OUR PAST, TWISTED AND MODERNIZED FOR TODAY. THE FINEST MATERIALS AND
CRAFTSMANSHIP CREATE AN UNPRECEDENTED LEVEL OF VALUE IN OUR LINE. JOIN US IN CELEBRATING OUR DEBUT
COLLECTION OVER THE FOLLOWING PAGES, THIS IS JUST THE BEGINNING…
DW01 SWISS
COLOR OPTIONS
TECH INFORMATION
DW01
FW02
FW01 012
018
026
034
038
044
A DAILY DRIVER FOR THE GEOGRAPHICALLY CURIOUS. A MODERN TAKE ON CLASSIC
FIELD WATCH INSPIRATION. DETAILS AND TEXTURES THAT REFLECT INNOVATIONS
FOUND IN TODAY’S BEST OUTDOOR EQUIPMENT, TACTICAL ACCESSORIES AND CUSTOM
VEHICLE STYLING.
MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM
BRASS HANDS WITH BRANDED SECOND HAND. CASE: 40MM SURGICAL STAINLESS
STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL, ANATOMICALLY
POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A
POLYESTER NATO STYLE BAND WITH CUSTOM STAINLESS STEEL CLOSURES AND
BRANDING. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
N0. EW001002F W 0 1NATO
0 1 2
0 1 3
A DAILY DRIVER FOR THE GEOGRAPHICALLY CURIOUS. A MODERN TAKE ON CLASSIC
FIELD WATCH INSPIRATION. DETAILS AND TEXTURES THAT REFLECT INNOVATIONS
FOUND IN TODAY’S BEST OUTDOOR EQUIPMENT, TACTICAL ACCESSORIES AND CUSTOM
VEHICLE STYLING.
MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE.
CUSTOM BRASS HANDS WITH BRANDED SECOND HAND. CASE: 40MM SURGICAL
STAINLESS STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL,
ANATOMICALLY POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED
IN A POLYESTER NATO STYLE BAND WITH CUSTOM STAINLESS STEEL CLOSURES AND
BRANDING. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
F W 0 1N0. EW001001
STAINLESS
0 1 4
0 1 5
A HEAVY DUTY TIMEPIECE FOR THE CASUAL TREKKER, THE FW02 INCORPORATES
SOPHISTICATED CONSTRUCTION TECHNIQUES AND FUNCTIONAL DETAILS WITH TIME
PROVEN CLASSIC AESTHETICS.
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS
HANDS. CASE: 44MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI-
DIRECTIONAL ROTATING BEZEL. MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200
METER / 600FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO
STITCHING. CUSTOM MOLDED PU BAND WITH BRANDED STAINLESS STEEL INSERT.
STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
N0. EW002002F W 0 2 NATO
0 1 8
0 1 9
A HEAVY DUTY TIMEPIECE FOR THE CASUAL TREKKER, THE FW02 INCORPORATES
SOPHISTICATED CONSTRUCTION TECHNIQUES AND FUNCTIONAL DETAILS WITH TIME
PROVEN CLASSIC AESTHETICS.
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS
HANDS. CASE: 44MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI-
DIRECTIONAL ROTATING BEZEL. MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200
METER / 600FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO
STITCHING. CUSTOM MOLDED PU BAND WITH BRANDED STAINLESS STEEL INSERT.
STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
N0. EW002003F W 0 2 PU
0 2 0
0 2 1
A HEAVY DUTY TIMEPIECE FOR THE CASUAL TREKKER, THE FW02 INCORPORATES
SOPHISTICATED CONSTRUCTION TECHNIQUES AND FUNCTIONAL DETAILS WITH TIME
PROVEN CLASSIC AESTHETICS.
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS
HANDS. CASE: 44MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI-
DIRECTIONAL ROTATING BEZEL. MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200
METER / 600FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO
STITCHING. CUSTOM MOLDED PU BAND WITH BRANDED STAINLESS STEEL INSERT.
STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
N0. EW002001F W 0 2 STAINLESS
0 2 2
0 2 3
2016 LEAGUES UNDER THE SEA, THE DW01 CAPTURES THE BEST OF PAST AND FUTURE
AQUATIC DESIGN INSPIRATION AND COMBINES IT WITH A CLASSIC DIVE WATCH SOUL.
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS
HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI-
DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300 METER /
900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO
STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET
WITH DOUBLE LOCKING CLASP..
N0. EW003002D W 0 1NATO
0 2 6
0 2 7
N0. EW003003D W 0 1PU
0 2 8
2016 LEAGUES UNDER THE SEA, THE DW01 CAPTURES THE BEST OF PAST AND FUTURE
AQUATIC DESIGN INSPIRATION AND COMBINES IT WITH A CLASSIC DIVE WATCH SOUL.
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS
HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI-
DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300 METER /
900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO
STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET
WITH DOUBLE LOCKING CLASP..
0 2 9
D W 0 1
2016 LEAGUES UNDER THE SEA, THE DW01 CAPTURES THE BEST OF PAST AND FUTURE
AQUATIC DESIGN INSPIRATION AND COMBINES IT WITH A CLASSIC DIVE WATCH SOUL.
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS
HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI-
DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300
METER / 900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO
STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET
WITH DOUBLE LOCKING CLASP.
N0. EW003001
STAINLESS
0 3 0
0 3 1
D W 0 1 S
ONLY THE FINEST ATTENTION TO DETAIL, ACCURACY, QUALITY AND THE TIME HONORED
TRADITION OF WATCH MAKING CAN BE CALLED SWISS MADE. THE COMPONENTS OF
THIS EXPRESSION OF THE DW01 ARE ON PAR WITH THE WORLD’S FINEST, CREATING
THE PERFECT MIX OF QUALITY, STYLING AND VALUE.
MOVEMENT: 6 HAND SWISS QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS
HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI-
DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN. 30ATM / 300
METER / 900FT. BAND: OFFERED IN A CUSTOM MOLDED PU BAND WITH CUSTOM
BRANDED STAINLESS STEEL FIRST LINK. STAINLESS STEEL SOLID LINK BRACELET
WITH DOUBLE LOCKING CLASP.
N0. EW004004
SS / PU
0 3 4
0 3 5
2013 COLOR OPTIONS
FW01 NATO
FW01 STAINLESS
N0. EW001002
EW0010010001
EW0010020008
N0. EW001001
MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM HANDS BRASS WITH BRANDED SECOND HAND. CASE: 40MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL, ANATOMICALLY POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: POLYESTER NATO STYLE BAND WITH CUSTOM STAINLESS STEEL CLOSURES AND BRANDING.
MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM HANDS BRASS WITH BRANDED SECOND HAND.CASE: 40MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL, ANATOMICALLY POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
0 3 8
EW0010020001 EW0010020005 EW0010020007EW0010020003 EW0010020006
EW0010010002 EW0010010005 EW0010010006
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE CUSTOM BRASS HANDS.CASE: 44MM SURGICAL STAINLESS STEEL PROTECTIVE RAISED / UNI-DIRECTIONAL ROTATING BEZEL MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200 METER / 600FT.BAND: WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING.
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS.CASE: 44MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI- DIRECTIONAL ROTATING BEZEL. MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200 METER / 600FT.BAND: CUSTOM MOLDED PU BAND WITH BRANDED STAINLESS STEEL INSERT.
FW02 NATO
FW02 PU
N0. EW002002
N0. EW002003
2013 COLOR OPTIONS
0 3 9
EW0020020001 EW0020020004EW0020020009 EW0020020005 EW0020020006
EW0020030001 EW0020030002 EW0020030005 EW0020030004EW0020030006 EW0020030010
2013 COLOR OPTIONS
0 4 0
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS.CASE: 44MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI DIRECTIONAL ROTATING BEZEL. MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200 METER / 600FT.BAND: STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
FW02 STAINLESSN0. EW002001
EW0020010001
EW0030020001 EW0030020002 EW0030020006 EW0030020011EW0030020004
EW0020010002 EW0020010005 EW0020010006
DW01 NATON0. EW003002
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN 30ATM / 300 METER / 900FT. BAND: WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
2013 COLOR OPTIONS
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN 30ATM / 300 METER / 900FT. BAND: CUSTOM MOLDED PU BAND.
DW01 PUN0. EW003003
MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI-DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN 30ATM / 300 METER / 900FT. BAND: STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
DW01 STAINLESSN0. EW003001
0 4 1
EW0030010002 EW0030010010EW0030010001
EW0030030001 EW0030030002 EW0030030005 EW0030030006 EW0030030011 EW0030030010
2013 SWISS COLOR OPTIONS
MOVEMENT: 6 HAND SWISS QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / UNI DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN. 30ATM / 300 METER / 900FT. BAND: OFFERED IN A CUSTOM MOLDED PU BAND WITH CUSTOM BRANDED STAINLESS STEEL FIRST LINK. AND A STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.
DW01 SWISS SS / PUN0. EW004004
0 4 2
EW0040040001 EW0040040005 EW0040040006
MIYOTA 2115
MIYOTA 6S20
RONDA 8040B
BAND
BASIC WATCH ANATOMY MOVEMENT
CASE CROWN
PUSHER
DATE WINDOW
MOVEMENT
DIAL SUB DIAL
BEZEL
ATTACHES TO THE CASE AND KEEPS THE WATCH ON YOUR WRIST
CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MOVEMENT AND DIAL.
MOVES THE HANDS TO KEEP ACCURATE TIME. THE MOVEMENT IS THE BRAIN OF THE WATCH LOCATED DIRECTLY BENEATH THE DIAL OUT OF SIGHT.
GRAPHICAL REFERENCE REGISTERING TIME. THE DIAL COMMUNICATES THE INFORMATION THE WATCH CONTAINS.
CONTROLS THE POSITIONING OF MAIN HANDS AND DATE. IT IS WATERPROOFED BY A GASKET, OR SCREW DOWN MECHANISM.
CONTROLS THE SECONDARY WATCH FUNCTIONS, AS SEEN IN CHRONOGRAPH WATCHES.
SMALL WINDOW IN THE MAIN DIAL REVEALING THE DATE.
RING AROUND THE CRYSTAL SERVES AS ALTERNATIVE TIME KEEPING AND PROTECTS THE CRYSTAL.
SMALL DIAL POSITIONED BELOWTHE MAIN DIAL. CONTAINS AND COMMUNICATES THE SECONDARY INFORMATION SUCH AS DATE, STOP WATCH, 24-HR. ETC.
THE MOVEMENT IS THE BRAIN OF THE WATCH. IT IS THE MECHANICAL ENTITY THAT KEEPS ACCURATE TIME. A MOVEMENT SHOULD BE EVALUATED BY THE FUNCTIONS IT PROVIDES, HOW IT PROVIDES THOSE FUNCTIONS, AND THE QUALITY OF MANUFACTURING. ELECTRIC UTILIZES THE MOST ACCURATE AND MOST DURABLE JAPANESE AND SWISS ANALOG MOVEMENTS ON THE MARKET.
3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM BRASS HANDS WITH BRANDED SECOND HAND.
TYPE OF QUARTZ: TUNING FORK TYPE QUARTZ CRYSTALFREQUENCY: 32,768HZACCURACY: ±20 SECOND / MONTH WORN UNDER NORMAL CIRCUMSTANCES.BATTERY: SILVER OXIDE SR626SW BATTERY OR EQUIVALENTBATTERY LIFE: 3 YEARSDRIVING SYSTEM: TWO-POLE STEPPING MOTOR / NO JEWELSFUNCTION: DATE CALENDAR, POWERCELL SAVING RESET MECHANISM (PSRM) OVERLOADING COMPREHENSION DEVICE (OLCD) DIGITAL FREQUENCY CONTROL (DFC) FOR TIME ADJUSTMENT.
6 HAND JAPANESE QUARTZ CHRONOGRAPH, HOURS, MINUTES, SECONDS, DATE,CHRONO MINUTE, CHRONO SECOND, CHRONO 1/20TH SECOND.CUSTOM BRASS HANDS
TYPE OF QUARTZ: TUNING FORK TYPE QUARTZ CRYSTALFREQUENCEY: 32,768HZACCURACY: ±20 SECOND / MONTH WORN UNDER NORMAL CIRCUMSTANCES.BATTERY: SILVER OXIDE SR927W BATTERY OR EQUIVALENTBATTERY LIFE: 4 YEARSDRIVING SYSTEM: TWO-POLE STEPPING MOTOR / NO JEWELSFUNCTION: 4 BEATS CENTER SECOND HAND, DATE CALENDAR, POWERCELL SAVING RESET MECHANISM (PSRM) OVERLOADING COMPREHENSION DEVICE (OLCD) DIGITAL FREQUENCY CONTROL (DFC) FOR TIME ADJUSTMENT
6 HAND SWISS QUARTZ CHRONOGRAPH, HOURS, MINUTES, SECONDS, DATE,CHRONO 30 MINUTE, CHRONO SECOND, CHRONO 1/10TH SECOND.CUSTOM BRASS HANDS
TYPE OF QUARTZ: ANALOG QUARTZ CRYSTALSECOND HAND TORQUE: 6 µNmMINUTE HAND TORQUE: 300 µNmCENTER SECOND TORQUE: 7µNmACCURACY: -10 / +20 SECOND / MONTH WORN UNDER NORMAL CIRCUMSTANCES.BATTERY: 395BATTERY LIFE: 2 YEARSDRIVING SYSTEM: 13 JEWELS / GOLD PLATESFUNCTION: 4 BEATS CENTER SECOND HAND, DATE CALENDAR, POWER SAVING MECHANISM. REPAIRABLE METAL MOVEMENT. 3 WIDE EYE CHRONOGRAPH.
5 ATM / 50 METER
10 ATM / 100 METER
20 ATM / 200 METER
30 ATM / 300 METER
WATER RATING: ATM
ALL ELECTRIC WATCHES HAVE AT LEAST A WATER RATING OF 20 ATM (200 METERS). THAT MEANS YOU CAN SURF, SNORKEL, SPEAR FISH AND SHOWER DAILY IN YOUR WATCH. BE SURE TO ALWAYS RINSE YOUR WATCH WITH CLEAN WATER AFTER EXPOSEURE TO SALT / WATER / SAND.
0 4 4
FW01 FW02 DW01 DW01S
BEZEL
CHRONO FUNCTION
PVD
CRYSTAL
CHEMICAL ETCHING
POLYURETHANE (PU)
SWISS CHRON0
ANALOG
ATM
JEWELS
TITANIUM CARBIDE
300 SERIES STAINLESS STEEL
BASIC DEFINIT IONS
RING AROUND THE CRYSTAL THAT SERVES AS PROTECTION. VARIOUS WATCH STYLE UTILIZE THIS SPACE TO ENGRAVE OR PRINT EXTRA GRAPHIC TIME KEEPING INDICIES. ELECTRIC’S FW02 AND DW01 FEATURE A CUSTOM ETCHED UNI-DIRECTIONAL ROTATING BEZEL WITH A PVD TITANIUM CARBIDE PLATING.
A CHRONOGRAPH IS A SPECIFIC TYPE OF WATCH THAT IS USED AS A STOPWATCH COMBINED WITH A DISPLAY WATCH. A BASIC CHRONOGRAPH HAS AN INDEPENDENT SWEEP SECOND HAND; IT CAN BE STARTED, STOPPED, AND RETURNED TO ZERO BY SUCCESSIVE PRESSURE ON THE STEM. LOUIS MOINET INVENTED THE CHRONOGRAPH IN 1816. ELECTRIC FW02 AND DW01 MODELS UTILIZE A CHRONOGRAPHIC MOVEMENT. WE ARE PROUD TO USE INDUSTRY LEADING MIYOTA CHRONOGRAPH MOVEMENTS.
PHYSICAL VAPOR DEPOSITION IS A VARIETY OF VACUUM DEPOSITION METHODS USED TO DEPOSIT THIN FILMS BY THE CONDENSATION OF A VAPORIZED FORM OF THE DESIRED FILM MATERIAL ONTO VARIOUS WORK PIECE SURFACES. PVD IS A COMMON IP PLATING PROCESS USED IN THE WATCH INDUSTRY. THE COATING METHOD INVOLVES PURELY PHYSICAL PROCESSES SUCH AS HIGH TEMPERATURE VACUUM EVAPORATION WITH SUBSEQUENT CONDENSATION, OR PLASMA SPUTTER BOMBARDMENT RATHER THAN INVOLVING A CHEMICAL REACTION AT THE SURFACE TO BE COATED AS IN CHEMICAL VAPOR DEPOSITION.
THIS IS THE GLASS THAT COVERS AND PROTECTS THE DIAL. IT IS HOUSED BY THE BEZEL. WE USE A MINERAL CRYSTAL ACROSS ALL MODELS OF OUR LINE. A MINERAL CRYSTAL IS SECOND IN HARDNESS AND COST TO A SAPPHIRE CRYSTAL. MINERAL CRYSTALS ARE HARDENED FOR STRENGTH AND HIGHLY DURABLE / SCRATCH RESISTANT.
THE PROCESS OF USING STRONG ACID OR MORDANT TO CUT INTO THE UNPROTECTED PARTS OF A METAL SURFACE TO CREATE A DESIGN OR PATTERN. FW02 AND DW01 MODELS USE THIS ETCHING PROCESS TO ACHIEVE THE ETCHED NUMBERS AND INDICIES IN THE BEZEL.
POLYURETHANES ARE USED IN THE MANUFACTURE OF FLEXIBLE, HIGH-RESILIENCE FOAM SEATING; RIGID FOAM INSULATION PANELS; MICRO-CELLULAR FOAM SEALS AND GASKETS; DURABLE ELASTOMERIC WHEELS AND TIRES (SUCH AS ROLLER COASTER WHEELS); AUTOMOTIVE SUSPENSION BUSHINGS; ELECTRICAL POTTING COMPOUNDS; HIGH PERFORMANCE ADHESIVES; SURFACE COATINGS AND SURFACE SEALANTS; SYNTHETIC FIBERS (E.G., SPANDEX); CARPET UNDERLAY; HARD-PLASTIC PARTS (E.G., FOR ELECTRONIC INSTRUMENTS); HOSES AND SKATEBOARD WHEELS. FULLY REACTED POLYURETHANE IS CHEMICALLY INERT. PU IS HIGHLY MOLDABLE AND DESIRABLE FOR WATCH BANDS DUE TO ITS NATURAL FLEXIBILITY AND SOFT FEEL AGAINST THE SKIN. UNLIKE WOVEN FABRIC BANDS OR NATURAL LEATHER BANDS, PU IS NON-POROUS AND QUICK DRYING, IDEAL FOR USES IN AND AROUND WATER.
A SWISS CHRONOGRAPHIC MOVEMENT UNDERGOES EXTREMELY STRICT TESTING IN ORDER TO RECEIVE A PRESTIGIOUS SWISS QUALITY RATING.
ALL ELECTRIC WATCHES HAVE ANALOG BASED MOVEMENTS. ANALOG MOVEMENTS UTILIZE A QUARTZ CRYSTAL POWERED BY A BATTERY. JAPANESE AND SWISS QUARTZ MOVEMENTS ARE THE MOST ACCURATE MOVEMENTS AVAILABLE.
ABBREVIATION FOR THE SCIENTIFIC UNIT OF MEASUREMENT IN ATMOSPHERES. AN ATM UNIT IS A CALCULATION OF STANDARD SEA LEVEL PRESSURE. 1 ATM IS EQUIVALENT TO 0.0193 PSI
JEWELS SERVE TWO PURPOSES IN A WATCH. FIRST, THEY ARE IMPLEMENTED TO REDUCED FRICTION AND CAN IN TURN, INCREASE ACCURACY. FRICTION IN THE WHEEL TRAIN BEARINGS AND THE ESCAPEMENT CAUSES SLIGHT VARIATIONS IN THE IMPULSES APPLIED TO THE BALANCE WHEEL, CAUSING VARIATIONS IN THE RATE OF TIMEKEEPING. THE LOW FRICTION OF JEWEL SURFACES REDUCES THESE VARIATIONS. SECONDLY, JEWELS CAN INCREASE THE LIFE OF THE BEARINGS. IN UN-JEWELED BEARINGS, THE PIVOTS OF THE WATCH’S WHEELS ROTATE IN HOLES IN THE PLATES SUPPORTING THE MOVEMENT. THE SIDEWAYS FORCE APPLIED BY THE DRIVING GEAR CAUSES MORE PRESSURE AND FRICTION ON ONE SIDE OF THE HOLE. IN SOME OF THE WHEELS, THE ROTATING SHAFT CAN EVENTUALLY WEAR AWAY THE HOLE UNTIL IT IS OVAL SHAPED, AND THE WATCH STOPS.
IS AN EXTREMELY HARD (MOHS 9-9.5) REFRACTORY CERAMIC MATERIAL, SIMILAR TO TUNGSTEN CARBIDE. IT IS COMMERCIALLY USED IN TOOL BITS. TITANIUM CARBIDE IS ALSO USED AS A SURFACE COATING ON SOME TITANIUM WATCHES. ELECTRIC USES TITANIUM CARBIDE IN ITS PVD COATING PROCESS FOR ALL BLACK COATINGS, MAINLY SEEN ON THE BEZEL.
ELECTRIC USES TWO VERSIONS OF STAINLESS STEEL IN OUR LINE.
316 STAINLESS STEEL: SURGICAL STAINLESS STEEL PREVENTS SPECIFIC FORMS OF CORROSION. IT IS ALSO KNOWN AS MARINE GRADE STAINLESS STEEL DUE TO ITS INCREASED RESISTANCE TO CHLORIDE CORROSION COMPARED TO TYPE 304. 316 IS OFTEN USED FOR BUILDING NUCLEAR REPROCESSING PLANTS. IT IS GENERALLY USED IN STAINLESS STEEL WATCHES AND MARINE APPLICATIONS, AS WELL AS EXCLUSIVELY IN THE FABRICATION OF REACTOR PRESSURE VESSELS FOR BOILING WATER REACTORS, DUE TO ITS HIGH RESISTANCE TO CORROSION. 316 SS ALLOWS FOR PRECISION MACHINING AND IS USED IN ELECTRIC’S CASES, CROWNS, PUSHERS, CASE BACKS AND BAND HARDWARE.
304 STAINLESS STEEL: GRADE 304 IS THE STANDARD “18/8” STAINLESS; IT IS THE MOST VERSATILE AND MOST WIDELY USED STAINLESS STEEL, AVAILABLE IN A WIDER RANGE OF PRODUCTS, FORMS AND FINISHES THAN ANY OTHER. IT HAS EXCELLENT FORMING AND WELDING CHARACTERISTICS. ELECTRIC USES 304 SS IN OUR STAINLESS STEEL BANDS.
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2013 RETAIL DISPLAY
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2013 RETAIL DISPLAY
W W W . E L E C T R I C V I S U A L . C O M