Build Your Professional Identity and Brand

Javier I. RamirezStrategic Recruiting Liaison

Elanco Animal Health

Agenda

• Professional Interactions via Social Media

• Building Your Profile

• Connecting 

• Engaging on LinkedIn

LinkedIn is the Social Network for Professionals

Current status Professional networkPrivate Life

83% of users keep their professional and personal networks separate 2x Users have 2x more trust in 

LinkedIn than in other networks

LinkedIn reached 200M members in 2013 and is adding approximately 6M new members per month

Why be active on LinkedIn?

• Develop your professional brand

• Gives you more visibility within and outside of your workplace and University

• Generate leads and tap into an extensive network

• Help organization find top talent

• Easy to access anywhere at anytime

2M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

16M+BRAZIL

100M+UNITED STATES OF AMERICA

9M+CANADA

24M+INDIA

5M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

15M+UNITED KINGDOM

7M+FRANCE

6M+ITALY

1M+BELGIUM

1M+DENMARK

2M+TURKEY

4M+NETHERLANDS

1M+SWEDEN

5M+SPAIN

313M+ Membersworldwide

+2 New members per second

186M Monthly unique visitors

4M+CHINA

Students & Recent College Graduates on LinkedIn

(Fastest growing demographic)40M+

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LinkedIn: A global pool of talent

Enhance Your Profile

Choose Wisely

Update your Contact Info

Use your Headline to Share your Brand

BeforeAfter

Pablo MartinezConducting research to transform the animal health industry 

1. What you do

2. The value you provide

3. Something personal

4. Sell your company or University

What makes a Well-Branded Summary (Background)?

Upload Media to your Summary & Experience 

Enhance your Profile: Add Endorsements &Recommendations  

Connect & Build Your Network

Why Connect? • Your potential network grows with each connection you make

• Connections can enhance your credibility

• Connections can influence your career (leads & referrals)

• Networking has changed from “who you know to who knows you”.

Add your Current ConnectionsUpload your email contacts for a quick way to build a strong and large network.

Connect

1st Degree Connection

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1st Degree • Visibility into each

others’ network connections and activity stream.

• Dynamic address book. Connection updates her own email address over time. Ability to send InMail / keep track of Email address changes over time.

• Recommend / Endorse

2nd Degree Connection

18

• Invite Edward to connect on LinkedIn

or

• Request an introduction

3rd Degree Connection

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• Fellow members of your LinkedIn Groups are considered part of your network.

• You'll see a Group icon next to their name in search results and on their profile.

• You can contact them by sending a message on LinkedIn or using your group's discussion feature.

Follow & Engage

Be Informed – Why follow & engage on LinkedIn

• Helps you gain visibility within your network

• Makes you appear more credible and knowledgeable about your industry and orga

• Be in the know

Update your Status

Follow & Engage

Share Company Status

Finding the Right Groups

Join and Participate in Groups

• Join Many• (up to 50 plus 50 sub‐Groups)

• Participate in a Few

Groups

1,000,000 +

Engage on the Go

Security• To edit your security settings on LinkedIn visit:  LinkedIn Security Site

• Changing/adding emails: We recommend you add at least one personal address and one work address. After adding the new address, go to that account and click the link in the confirmation email. 

• Don’t want your connections to see your activity, if you’ve viewed their profile, or view your connections? No problem! Just visit:

Go to the security site, click the profile tab, then select the options you want to change and edit them accordingly

• Want to edit how frequent LinkedIn Emails or notifications get sent to you? Visit:

Go to the security site, click the communications tab, then select the email and notification options and click to edit them accordingly 

Questions?