1

Elanco Hunger Initiative

Alliance to End Hunger National Hunger Free Communities

Summit February 25, 2012

2

About Elanco• Our Vision:

– Food and companionship enriching life• Our Mission:

– We make life sciences work better for people by transforming animal protein production and companion animal care

• Our primary Corporate Cause is finding ways to positively impact hunger– We have a strategic relationship with Heifer International

• Indonesia, Zambia, China– We are working with coalitions in Indianapolis to fight

childhood hunger– Our employees are engaged in many types of local hunger

efforts around the world

The Indy Hunger Network is a coalition of representatives of all major food providers and leading anti-hunger organizations whose

goal is to significantly reduce hunger in Indianapolis and surrounding

areas

4

Childhood Hunger Initiative Community Commitment to a Bold Vision

Add Some KeyIngredients:

Create and Execute Well Developed Programs Achieve a

Desired Outcome

A hunger-free Indianapolis community

for all children by

2015

• IFRN

• Partners

• Expertise

• Leadership

• Funding

• Passion

School Breakfast Summer Meals

BackSacks Pantry Partners

SNAP Awareness

??

New Ideas

All Linked Through A Hunger Awareness Campaign (211)

5

Childhood Hunger Initiative The “Summer Servings” Campaign

• From summer 2011 to 2012, added 81,000 meals (+11%)• Executed critical research program; 5000 respondents

– Key learnings: lack of awareness is still top issue; activities at sites will “draw in” kids

• Core team in place (three months earlier than last year)• Goal is to grow by >25% in 2012

6

Childhood Hunger Initiative “BackSack” Program

• Geared towards providing chronically hungry children with weekend nutrition– 3300 kids served in last school year

• At end of 2011….5100 kids in 101 schools!• On track for 10,000 kids by end of school year 2012• Educators consistently discuss benefits: better

attendance, improved focus, fewer behavioral issues

7

Childhood Hunger Initiative School Breakfast Program (SBP)

– Only half of eligible children receive breakfast– Increase participation in federally funded breakfast program– Understand and leverage best practices using Six Sigma

methodology– Pilot enhanced processes in 3 schools in January 2012– Expand to 60 schools in 2012-2013 school year

8

Hunger Awareness CampaignA Bold and Sustainable Plan

• The time is right for major “leap forward” to further support hungry Hoosiers

• Develop and execute an Awareness Campaign utilizing the 211 organization as a cornerstone

• Working closely with core members of the Indy Hunger Network leadership, Publicis has developed an integrated plan that includes three phases:– Phase I: Research and Planning– Phase II: Referral Sources Launch– Phase III: Consumer Launch

9

A Public/Private PartnershipIt can work!

• What are some key components (Elanco perspective):– “Wildly” engaged senior leadership– Dedicated time and resources….and mean it!

• Specifically identified (and funded) programs • Targeted use of people…and their skills• Half day per quarter devoted to hunger cause• Does not have to be a huge investment….but focus is important

– Lots of “invested” employees• Not all wish to participate….though many do• But, everyone need to understand why!