INTRODUCING EL TORO

El Toro is an industry leading technology company that creates innovative digital advertising products that utilize targets IP addresses as the entry point to deliver banner and video ads online, all without the use of cookies. We don’t follow standards, we define them.

El Toro-backed campaigns are 50 to 100 times more targeted than tele-vision, 6 to 60 times more effective than other online ads and have a Click through Ratio an average of 3.2 times industry averages.

IP Targeting: We convert physical addresses to IP addresses so advertisers can serve targeted digital display with surgical precision to their intended target by making the IP/Modem/Rout-er the entry point.

Captive Audience: Using El Toro, you can serve targeted digital ads to entire college campuses, hotels, trade shows, conventions, and other venues where masses gather via the locations’ IP addresses.

Reverse Append (pre launch): We can take an unknown site visitor’s IP address and map it back to their physical address so advertisers can send a direct mail piece.

Match Back Analysis: With our IP Targeting product, we are able to provide a tangible and accurate ROI by cross-referencing the target list with sales records — all without the use of UTM codes, conversion pixels, retargeting, or call tracking.

CONTACTEl Toro, LLC300 Distillery Commons, Suite 470Louisville, KY 40206Phone: 502-353-0390Web: eltoro.comEmail: info@eltoro.com

Targeted digital advertising that really works.(And that’s no bull.)

PRODUCT ARSENAL

Top industries using IP Targeting:

Political

Banking and Finance

Healthcare & Pharma

Automotive & Marine

Media & Broadcasting

Technology

Consumer Products

Education

Sports and Entertainment

Non-Profit Organizations

Home Services

Government

Direct Marketers

Public Traded

Ad Agencies

Retailers

With El Toro, more of your ads will hit their intended target.El Toro brings the location-specific accuracy of direct mail to digital advertising. Through our patent-pending tech-nology we target digital ads to your customer by match-ing their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet. Specifically, El Toro offers:

• Targeting without having to use cookies, census blocks or geo-location tools. Patent-pending technology combines more than 30 public data elements to hyper accurately map an IP address to a home address with greater than 95 percent accuracy.

• Ability to simply run on the Internet page where your target customer is surfing.

• Capability to also target ads to your target con-sumer as well as the sites they like to visit. We can run ads on a customer’s choice of 1,000,000 websites with 30-50 billion impressions daily.

• Flexibility to add conversion pixels and remar-keting pixels.

• Privacy IDs assigned to every customer.

• Integration with existing active customer ad-dress lists.

• Automatic blocking of adult and low quality spam sites.

• Continuously updating reporting metrics, in-cluding exposure, clicks, conversions.

• Post-campaign match-back analysis to deter-mine which addresses were most productive.

• Mobile phone targeting by location in high value buildings and addresses.

• IP-Targeted Video advertising.

Robust analytics to help understand consumer behavior.El Toro takes a different approach to analytics. Instead of focusing on the standard impressions, we focus on real world outcomes, which for most of our clients results in doubling their advertising effectiveness. We offer a vari-ety of key metrics and tools, including:

ExposureDid your intended target log on and see the ad? If so, how often and for how long were they exposed to the ad?

ClicksWhat was the open rate of the advertising?

Match-back analysisWhen a campaign period is finished, we match back our IP addresses with your website/landing page ac-tivity to determine which IP addresses were targeted by the advertising, and what affect that had on your ultimate outcomes. At this time we are able to cal-culate the “percentage lift” in the campaign that the advertising provided.

Client’s custom pixelsWe can also follow the customized pixels clients place on their advertisements, generating reports on the remarketing and conversion pixels clients wish to place on their landing pages/websites.

ConversionsWhat happened once the customer clicked on the ad? How many times did they go to your landing page? Did they download your special report, or make a purchase on your website? We customize those metrics to our client’s specific metric points.

White label services for ad agenciesOffer our services to your clients under your brand. For more info, contact our Account Team at 502-353-0390.

Lean more about true targeted digital advertising at eltoro.com.