ektron london conference: keynote - bill rogers and tom o'brien

Bill Rogers CEO and Founder

Tom O’Brien VP Product Management

Technology is innovating

faster than ever

Marketers need more

information about users

• Who?

• What and where?

• How long?

• And what was the outcome?

Copyright © 2013 Ektron, Inc.

TREND 1:

It’s a multiscreen world


TREND 2:

The cloud is driving

efficiency and agility


TREND 3:

Marketing is shifting to

inbound


TREND 4:

Personas drive digital

marketing


TREND 5: Search is becoming the

foundation for personalized

experiences


We are focused on…


Making content authors

and marketers as

productive as possible


Helping digital marketers work FASTER, SMARTER

and INCREASE IMPACT


Providing the best tools

for the inbound

marketing recipe


Empowering web teams to

easily deliver great MOBILE

EXPERIENCES


Helping organizations reduce

cost and complexity for their

websites


Enabling developers to use MVC,

REST, HTML, CSS, JavaScript and

other technologies to CONNECT

and EXTEND SYSTEMS to build great

experiences

Tomas O’Brien

VP, Product

Management


YOUR FEEDBACK DRIVES US

• Usability Testing

• Beta

• User Focus Groups

• Ektron’s Inner Circle

• Product Feedback

• [email protected]

http://go.ektron.com/user-feedback





SEARCH

PERSONA

MA NA GEM E N T

USE R

EXPER I EN C E

MOBILE


Improved connections via experiences that are

optimized for smartphones,

tablets and desktops

Increased engagement with targeted, relevant

content

Enhanced acquisition

and retention of customers

by making easy to find just

the right information


Increase

relevancy and

engagement

for more leads with easy to use

tools to create

personas, target

content and

understand activity


Manage the

mobile

experience by easily

setting

breakpoints


Work faster and smarter by previewing content on mobile

devices


Increase

engagement with content

tailored to

specific

devices


Boost

context by swapping

images for

different

device types


More pages,

longer visits,

decreased

bounce rate with faceted

search


Increase productivity with

the Content Dashboard to

filter and find the content you need


Create

content faster by dragging

and dropping

images into the

editor


Easier content

editing and

greater control with basic and

advanced styling

and properties for

tables, images, text,

paragraphs, divs,

spans, headlines,

lists, block quotes

and more

Thank you