eieed b eieed: brand identity - branda
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© BRANDA, 2014.
Eieed B EieedBrand Identity
© BRANDA, 2014.
Classification : Client Use
Version : 1.0
Revision : 0
Date : 21 June, 2014.
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NoDerivatives 4.0 International
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Eieed B Eieed Brand Identity
The Story BehindEieed B Eieed ( بإيدإيد) is a humanitarian radio show initiative thatgather humanity advocates around to help and support cases of whoare in need. The radio show will start with the beginning of themonth of Ramadan. The show is intended to cover different casesacross Jordan.
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Eieed B Eieed Brand Identity
The Logo
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The Meaning WithinWe wanted the brand to reflectthe following ideals:- Compassionateness.- Generosity.- Humanity.- Embracement.- Loving- Care.- Understanding.- Engagement.
Eieed B Eieed Brand Identity
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The Inspiration
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The Inspiration
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An Iconic Creation
Eieed B Eieed Brand Identity
Help
Community
Now,let’s speak it out!
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Eieed B Eieed Brand Identity
Why Is The logo Abstracted?1. Abstracted image is easy to rememberSimple abstract image is more easier to remember than any otherover detailed images.
2. Abstracted image is unique by its lookit makes it memorable and helps it stand out between other similardesigns.
Why abstracted hands are better than detailed hands?An abstracted mark takes less time to be viewed and analyizedcompared to a pictorial image, which gives the advantge to bememorized and to deliver the message.
Abstracted mark is unique and different, abstracted mark canalways standout between the crowd and win the challenge of time.
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Eieed B Eieed Brand Identity
Why Green?The green color we chose gives the meanings of generosity,prosperousness and growth. That’s exactly what we need EieedB Eieed radio program initiative to be. We need this initiativeto be fruitful and sustainable. Welcome to the world of green.
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Eieed B Eieed Brand Identity