PowerPoint-presentatie

CircleBuy: A Visual Search Based Second ScreenApplication of Buying Products in VideosYucheng Jin, Joris Klerkx, Kartrien VerbertAugment groupHCI @ KU Leuven23 June 2016

0

1

87% of consumers use second screen device while watching TV

Accenture Report in 20151

2

3

3

4

Yeh, Tom, et al. "A picture is worth a thousand keywords: image-based object search on a mobile platform."CHI'05 extended abstracts on Human factors in computing systems. ACM, 2005.Related Work

5

Snap Fashion

5

6

Sivic, Josef, and Andrew Zisserman. "Video Google: Efficient visual search of videos."Toward category-level object recognition. Springer Berlin Heidelberg, 2006. 127-144.

https://thetake.com/7TheTake

8

9

9

10

10

Evaluation

11

11

Process of finding and buying products in videos?

Similarity of resulting products of visual search influences user satisfaction?

3D model for purchase decision(s)?

Sharing on TV for purchase decision(s)?

12

The demo facilitates the entire process of finding and buying products that appear in videos.The similarity of resulting products of visual search influences users satisfaction and therefore user adoption.Showing a 3D model view adds value for making purchase decision(s).Sharing a product on TV adds value for making purchase decision(s).

12

Effectiveness, easy to use, and enjoyment 13I would like to see the products exactly match the selected objects in videos. (68%)

13

Support of purchase decision

3D models should be exactly align with the products. (64%)AR view may increase the meaningfulness of 3D models. (80%)Usefulness of sharing depends on user preference and context of use. (68%)Price preview and consumer review are important. (55%)14

It is controversial to show the 3D models of product, especially when they are not exactly same with the products. (64%)The usefulness of sharing depends on user preference and context of use. (68%)Price preview and consumer review are crucial to purchase decision making. (55%)

14

15

Log data

15

CircleBuy can facilitate the entire process of finding and buying products that appear in videos.The similarity of resulting products of visual search tends to influence user satisfaction.It is more likely that 3D model view and sharing feature add limited value for making purchase decision(s).16Conclusion

16

Thank you for your attention. Yucheng Jinyucheng.jin@cs.kuleuven.beQuestions?

IWT (IWT-SBO-Nr. 110067).