egypt’s leading producer
TRANSCRIPT
EGYPT’S LEADINGPRODUCERO F D A I R Y A N D J U I C E P R O D U C T S
C O M M I T M E N T
Juhayna Food Industries is a leading
Egypt-based manufacturer specialized
in the production, processing and
packaging of milk, yoghurt, juice, and
juice concentrate. Since its founding
in 1983, it has secured a frontrunner
position in the dairy and juice industries
in Egypt and the Middle East, a feat made
possible through its firm commitment to
delivering a wide range of high-quality,
healthy, and safe products that have
become trusted household names.
Founded by Mr. Safwan Thabet, Juhayna
Food Industries was built on a vision to
introduce the market to a new business
model for food production that at its
core. Today, with 4 fully operational
facilities, 28 distribution centers, over
65,000 retail outlets, and 5,000
European Holstein heifers held at its
disposal on its fully-owned dairy
farm, Juhayna continues to raise the
benchmark for premium quality Egyptian
manufactured products. In its 35 years of
operations, Juhayna’s dairy segment has
cultivated an ever-increasing number of
customers loyal to its brands, affording
it a comfortable lead above all its dairy
competitors and a significant market
share that currently stands at 57% in
2018. It is also the sole supplier of dairy
for McDonalds Egypt alongside many
other leading fast-food restaurants,
hotels, airlines, and educational
institutions.
Our use of quality ingredients, internally
manufactured concentrates, and
state-of-the-art technologies for
processing and packaging, alongside
heavy investments in R&D to enhance
our product offerings, aid in fulfilling our
vision of bringing quality and healthy
JUHAYNA
Juhayna is a market pioneer with the
largest product mix available in Egypt.
products to Juhayna’s consumers. To this
effect, having achieved notable success
in our Egyptian and Middle East markets,
we’re committed to expanding our
footprint across Africa, Asia and Europe
as an extension of our core belief and
social responsibility towards bettering
the lives of the community at large.
Juhayna Food Industries began production in 1983 with a total capacity of 35 tons per day and total sales of USD 4 million. Today, the company owns 4 plants in addition to 28 sales and distribution centers, a fleet size of over 1,000 vans and trucks, and boosts a net income of 400 Million USD (FY17).
Our success is a testament to the strategic investments we’ve made in innovation and technology, and our continued dedication towards enhancing our production standards.
J O U R N E Y
Operations begin with a state-of-the-art
manufacturing facility in the Sixth of October
City, a suburb west of Cairo. Juhayna
becomes the first company to partner with
the global packaging giant, Tetra Pak (Alfa-
Laval at the time), becoming a pioneer in the
packed milk, yoghurt, and juice industry.
Juhayna’s shares first traded on
the Egyptian Exchange Market
(EGX), in addition to being named
the “Best African IPO” by a leading
international investment and
communications group “Africa
Investor”; in a joint summit with the
New York Stock Exchange to promote
investment on the continent.
Juhayna becomes the exclusive
supplier of dairy to McDonald’s
Egypt and enters into supply
agreements with a number of
leading global fast-food chains
(Burger King, KFC, and Pizza Hut),
hotels, airlines (Lufthansa & Egypt
Air), educational institutions, and
the Egyptian Ministry of Education.
Despite political and economic volatility,
Juhayna maintains its market leadership
position by remaining committed to its
investment and expansion plans to support
the Egyptian economy.
New Technology (TBA-Edge): Juhayna
group introduces a new technology in
May 2012, TBA-Edge, which is considered
a bi-product of ongoing commitment
towards innovation and a USD 20 million
investment that the group made in order
to differentiate itself and set its products
apart from its competitors. Manufactured
through a new, high capacity production
line, the new package guarantees the
highest levels of sterilization, uniqueness
and a modern appeal.
Building on its strategy of innovation,
Juhayna introduces a new whipping
cream product to the Egyptian market;
the first of its kind.
Juhayna launches its vertical integration
expansion plans & the development of
its manufacturing facilities in addition
to establishing new facilities. The
Group acquired El Masreya Company
for Dairy and Juice Products. The new
manufacturing facility significantly boosts
production capacity from 100 tons per day
to 600 tons per day.
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JUHAYNA
Juhayna’s shares first traded on
the Egyptian Exchange Market
(EGX), in addition to being named
the “Best African IPO” by a leading
international investment and
communications group “Africa
Investor”; in a joint summit with the
New York Stock Exchange to promote
investment on the continent.
Launch of Operations at Egyfood Yogurt
Plant in Sixth of October City
Despite political and economic volatility,
Juhayna maintains its market leadership
position by remaining committed to its
investment and expansion plans to support
the Egyptian economy.
New Technology (TBA-Edge): Juhayna
group introduces a new technology in
May 2012, TBA-Edge, which is considered
a bi-product of ongoing commitment
towards innovation and a USD 20 million
investment that the group made in order
to differentiate itself and set its products
apart from its competitors. Manufactured
through a new, high capacity production
line, the new package guarantees the
highest levels of sterilization, uniqueness
and a modern appeal.
Juhayna establishes a new dairy
farm, decreasing reliance on external
suppliers —a move that ensures
quality while simultaneously securing
supply quantities. The company also
inaugurates three new distribution
centers taking the tally up to 30
DCs, with three additional centers
commissioned for 2016.
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Juhayna started the production of Arla
Cheese in Juhayna’s factories. This is
an acknowledgement of competence
and a proof that Juhayna’s factories are
in accordance with the highest global
standards.
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In 2018, Juhayna joined the United
Nations Industrial Development
Organization’s (UNIDO) MED
TEST II initiative, which aims to
encourage sustainable consumption
and production patterns in the
Mediterranean region
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Juhayna’s dairy segment focuses on the production of plain and flavored milk, cream, and white cheese, as well as speciality products for global manufacturers, retail outlets, and leading restaurant chains. Currently Juhayna’s Egyptian marketshare of plain milk stands at 57% and its share of flavored milk at 50%.
Juhayna’s yoghurt segment includes spoonable as well as drinkable yoghurts, and is comprised of over six successful and highly recognizable brands in the Egyptian market — such as Rayeb and Zabado — ranging in size from single serving to restaurant bulk use. Currently, Juhayna holds a 29% market share in the spoonable yoghurts market and a 60% market share of drinkable yoghurt.
From affordable packaged milk and traditional family-packs of spoonable yoghurt to premium juices and flavored yoghurt drinks, Juhayna’s diverse range of products is a key aspect of its success.
Our business operations are divided into four segments; Dairy, Yoghurt, Juice, and Concentrates & Others.
P R O D U C T S
JUHAYNA
Y O G H U R TD A I R Y
C O N C E N T R AT E S & O T H E R S
Juhayna’s juice segment holds a leadership position in the highly competitive juice market in Egypt by developing the flavorful and healthy beverages that have become iconic in the region and a staple in Egyptian households. The fruit pulps and concentrates used to make our juices are manufactured from the highest-quality fresh fruits, squeezed and distilled using the most up-to-date technology in accordance with global standards. Juhayna holds a 18.4% share of the total juice market in Egypt.
Juhayna’s position as the largest juice manufacturer in Egypt could not have been achieved without a Concentrates production and distribution segment. Not only is Juhayna’s Concentrates line of business a key strategic component of Juhayna’s value chain — with 75% of its concentrates production used in juice manufacturing by the company — its operations are sophisticated enough to sustain itself as an independent business unit. The concentrates LOB supplies a wide variety of customers ranging from private consumers to multinational corporations.
J U I C E
Juhayna is a leading Egyptian producer of
plain milk stands at 57% and its share of
flavored milk at 50%.
KEY FACTS& F I G U R E S
From affordable packaged milk and traditional family-packs of spoonable yogurt to premium juices and flavored yogurt drinks, Juhayna’s diverse range of products is a key aspect of its success. Our business operations are divided into four segments; Dairy, Yoghurt, Juice, and Concentrates & Others.
+200S TO C K K E E P I N G U N I T S
M A N U FAC T U R I N G FAC I L I T I E S
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D I S T R I B U T I O NC E N T E R S
28
5KE U RO P E A N H O L S T E I NH E I F E R S
C O N S U M E R SS E R V E D DA I LY
6M
E X P E RTE M P LOY E E S
+4K
Cairo
FarafraOasis
FACILITIES& C A P A B I L I T I E S
Manufacturing is at the heart of Juhayna’s operation with a state-of-the-art milk factories, juice facility, yoghurt plant and one facility that produce concentrates.
Juhayna has Egypt’s largest distribution network. The group’s distribution arm has grown to include 28 distribution centers and 65,000 retail outlets across Egypt.
BAHEYAH O S P I T A L
Juhayna pursues launching effective community initiatives aimed at raising awareness about the importance of health care and nutrition.
This matches the overall objective of the sustainable development goals which is “ensuring that everyone enjoys a healthy lifestyle and wellbeing no matter their age.”
AWARDS& C E R T I F I C A T E S
Juhayna’s Research & Development department is one of the company’s major assets and one of the most significant differentiating factors between us and our competitors.
11/07/2018Date
28th Tammuz 5778
Page Number: 1 of 1Company Code: 6246Certificate Number: 36726-1
El-Marwa Food Industries Co.Lot 43, 4th Industrial Zone6th of October CityGiza12563Egypt
KOSHER CERTIFICATE
COURT OF THE CHIEF RABBIBETH DIN, LONDON
Dayan Ch. Ehrentreu, KASHRUT DIVISION - KLBDEmeritus Rosh Beth Din & Consultant Dayan Rabbi J. D. Conway, DirectorDayan M. Gelley, Rosh Beth DinDayan I. BinstockDayan Y. AbrahamDayan S. Simons
Kosher LogoProduct Kosher StatusProducts Code
The following products manufactured by El-Marwa Food Industries Co., 6th of October City, Egypt at the factory sitelisted below are Kosher certified by the London Beth Din Kashrut Division (KLBD) for year round use and according to theKosher status below.
LEMON JUICE NFC Pareve non-Passover KLBD
LEMON PULP CELLS Pareve non-Passover KLBD
This Kosher certificate is valid until 11 July 2019 and is subject to renewal at that time.
Rabbi Jeremy Conway Dayan Menachem Gelley
Head Office: Kashrut Division, 305 Ballards Lane, London, N12 8GB, United KingdomTel: +44 (0) 20 8343 6246 Fax: +44 (0) 20 8343 6254eMail: [email protected] Web: www.klbdkosher.org
Registered by: SAI Global Assurance Services Ltd (Registered in England No: 3690660) Partis House Davy Avenue Knowlhill Milton Keynes MK5 8HJ United Kingdom (“SAI Global”), and subject to the SAI Global Terms and Conditions for Certification. While all due care and skill was exercised in carrying out this assessment, SAI Global accepts responsibility only for proven negligence. This certificate remains the property of SAI Global and must be returned to SAI Global upon its request.
This is to verify that:
Egyptian Co for food industries EgyFood Juhayna Group Plot 19A & 19B, 6th Industrial Zone, 6th Of October City, Giza, 12451 EGYPT Complies with the requirements of McDonalds Supplier Quality Management System Grade: B - 91% For the following scope: The covered Ice Milk Mix for Shakes and Soft Serve at the 6th October site has been independently verified and meets the criteria laid down in the McDonald’s SQMS Standard. Certificate No: SSCS44792 The audit was held: from 27 March 2018 to 28 March 2018 Date of Certificate: 19 April 2018 Next Audit Due: 27 March 2019
Kimberly Coffin Director – Global Accounts APAC
AWARDS& C E R T I F I C A T E S
From cost-saving production measures to quality control and development of human capital, utilizing this asset to its full potential is a major part of our strategy going forward as we continue to innovate and uphold quality standards as well as become more efficient by maximizing cost-saving measures.
From affordable packaged milk and
traditional family-packs of spoonable yoghurt to
premium juices and flavored yoghurt drinks, Juhayna’s diverse range
of products is a key aspect of our success.
BUSINESSS E G M E N T S A N D L E G A L S T R U C T U R E
EL MASREYA
D A I R Y S E G M E N T
INTERNATIONAL CO. FOR MODERN FOOD INDUSTRIES(EL DAWLEYA)
J U I C E S E G M E N T
EGYPTIAN FOOD INDUSTRIES(EGYFOOD)
Y O G H U R TS E G M E N T
EL MARWA FOR MODERN CONCENTRATES
C O N C E N T R AT E SS E G M E N T
TIBA FOR TRADE AND DISTRIBUTION
C O M M E R C I A LA R M
EL ENMAA FOR AGRICULTURE DEVELOPMENT & LIVESTOCKENMAA FOR RECLAMATION &AGRICULTUREENMAA FOR LIVESTOCK
A G R I C U LT U R ES E G M E N T
E X P O R T @ J U H A Y N A . C O M