egosystem to ecosystem: gerd leonhard at dolectures 2010

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Gerd Leonhard Media Futurist / The Futures Agency Gerd Leonhard, Media Futurist Die Zukunft der Medien From EgoSystem to ECOSystem: The Future of Business, Culture, Media and Content

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My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.html

TRANSCRIPT

Page 1: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Gerd Leonhard, Media Futurist CEO

Die Zukunft der Medien

From EgoSystem to ECOSystem:

The Future of Business, Culture,Media and Content

Page 2: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Drastic user empowerment means businesses must collaborate... or perish

Page 3: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Broadcast and Broadband

Network and Networked

Page 4: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

War of the Worlds... Ego versus Eco. Closed vs Open

Page 5: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Ego Eco

Page 6: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Less connected, walled-in, self-sufficient

Hyper-connected and interdependent

Not invented here Proudly found elsewhere (PFE)

Return on Investment Return on Engagement

Closed Open *amap

Control Trust

Fear Confidence

Ego Eco

Page 7: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Yes, EgoSystems can - and do - work.

... but this may be the last good example for it

Page 8: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

In the past, power was about what you can control

In the future, power is about what you can unleash!

hat-tip to Umair Haque

Page 9: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Not protection but engagement

Page 10: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Totally the wrong question...

Page 11: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

The Ego versus Eco Wars

Page 12: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Source: Hugh MacLeod

Page 13: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

We may really need this...!

Page 14: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Ecosystems are complicated. Openness is harder than Control. ‘Permanent Beta’ can be stressful.

Page 15: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Switching from Ego to Eco: Brazil...?

Page 16: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Brazil: $1.50 per month to solve music ‘piracy’

Page 17: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures AgencyA New Social Contract

Page 18: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures AgencyBranding becomes “Banding”

Ego …………………………………………Eco

Page 19: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Ego …………………………………………Eco

Not watering cans but sprinkler systems...!

Page 20: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Social media confronts us with the ‘ecosystem logic’

Page 21: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Ego …………………………………………Eco

The Future: Masses of Niches *and hits in Niches!

Page 22: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

Some interesting ecosystem examples

Page 23: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

It is becoming less and less feasible to ‘prosper alone’

Page 24: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

My big do

Page 25: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency

My small do

Page 26: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

Gerd Leonhard Media Futurist / The Futures Agency@gleonhard MediaFuturist.com