egk 2011: agriculture 04 coachcraft systems

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GIVING A FACE TO SUCCESS Investment in Agriculture! Copyright ©, 2011 in association with Prepared by: Michael Asfaw

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Page 1: EGK 2011: Agriculture 04 COACHCRAFT SYSTEMS

GIVING A FACETO SUCCESSInvestment in Agriculture!

Copyright ©, 2011

in association with

Prepared by: Michael Asfaw

Page 2: EGK 2011: Agriculture 04 COACHCRAFT SYSTEMS

Mega-Trends for Investment

Population Growth

Climate Change

Technology

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Page 3: EGK 2011: Agriculture 04 COACHCRAFT SYSTEMS

Population Growth

4.45 Billion 6.55 Billion.

9,24 BillionDoubling of world population in just 70 years!

Food Living space Infrastructure

1980 2006 2050

Result: Increased demand for:

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Page 4: EGK 2011: Agriculture 04 COACHCRAFT SYSTEMS

THE WORLD NEEDS DURUM

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Market Trends

Market trends

Import demand in Germany: about 350,000 tons per annum

Import demand in the EU: approximately 2,000,000 tons per annum

Durum yields decline . . .

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Page 6: EGK 2011: Agriculture 04 COACHCRAFT SYSTEMS

Price Increase for DURUM

2007: approximately € 170 per ton

2008: approximately € 600 per ton

2009: approximately € 250 per ton

2010: approximately € 250 per ton

2011: probably about € 400 per ton

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INVESTMENT IN ETHIOPIA

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Ethiopia

Highest ranking for favorable investment climate in Africa;

Economic growth in 2009/2010 was in double digit;

Import is much higher than exports with planned durum exports Ethiopian export quota could be enhanced…

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Page 9: EGK 2011: Agriculture 04 COACHCRAFT SYSTEMS

Government Support:

Agricultural Development Led Industrialisation

Sound Investment Proclamation of the Federal Democratic Republic of Ethiopia from 2002

Agreement on promotion and reciprocal protection of investments between the Democratic Republic of Ethiopia and the Federal Republic of Germany

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ETHIOPIA‘S POTENTIAL:

People

Culture

Climate

Geology – optimum for durum production

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No competition – yet in Durum in Ethiopia; Large arable area available; Growing consumer interest; High potential for labor; Low wage costs; Tax exemption and other benefits; Liberalization of the Ethiopian market; Evolving continental export potential.

Success Factor

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Coachcraft Systems

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Coachcraft Systems

… is a consortia co-operation of a huge number of experts from various economical, technical and agrarian scientific disciplines…

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Das Unternehmen

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Das Unternehmen

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Our plan

Cultivation of Durum in the Ethiopian highlands with 2 harvests on 500,000 ha;

Development of 20 farmyards with 1,400 housing units, corresponding infrastructure and social equipment;

Utilization of straw plates (e.g. prefabrication of elements for the construction) and production of Bio Ethanol using grain straw;

Development of grain terminal in Djibouti.Copyright ©, 2011

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Focusing on:

High productivity (multiplication) by extraordinary diversification (horizontal and vertical) within open value chains / synergies

Dynamic development through collective participation in technology and trend-driven world market development

Highly professional investment management with demand-coaching through their own network of experts;

Structured project management (coaching d.CCS)

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Centralized Procurement Marketing (Synergies of the group)

Optimizing opportunities through research and development department in its own service

Voluntary institutions to join forces with technology and information transfer

Yield enhancement through reinvestment and multiplication

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Focusing on:

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Invest in people, not only in business plans

Productivity

Active investment management

Profit with Social Engagement – (CSR)

Use of synergies!

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Focusing on:

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Ethiopia Market Purchasing ORganisation Activities

Through – EMPORA

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… available to make the use of synergy potentials possible in the sense of functional, economical cycle by purposeful enterprisedevelopments.

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Das Unternehmen

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Ensure High Yields and Premium Quality

Utilizing mineral-rich soil in the Ethiopian highlands with sufficient water supply;

Introduction of unique conditions for the cultivation of durum with revolving planting and harvesting throughout the year (100%) utilization of human + machine;

Careful selection and care of the seed with its own propagation by licensed Seed;

Use of modern equipment and farming methods.

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Success Factors

Worldwide increases in per capita consumption of pasta and couscous (Arab States, etc.);

Durum deficiency, with declining worldwide production;

Ideal climatic conditions in Ethiopia;

Best geological conditions in the Ethiopian highlands;

Demand is greater than the supply;

Secured sales worldwide using export network

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Ablaufplan

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Modern and Mechanized Farmyard

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Communication Structure

Automatic data transfer of all necessary Economic data such as quantity, specific weight, moisture, etc. between field unit and home base via GSM or radio (UHF).

Home base: the economic data input into the management program and passing on to: >Coachcraft system > <EMPORA> <Silo terminal Djibouti> Internet, or if not or only

insufficiently available via Inmarsat (Satellite Com.).

Logistical management of transportation via GSM Dictionary

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BUILDING NEW GRAIN TERMINAL in Port of Djibuti

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Environmental Friendly Crop Residue Strawboard Housing Solution…

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Network-Partners

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SO MUCH MORE THAN A PROJECT

IT‘S A VISION OF GROWING

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