eggyplay label design guide 2015/10
DESCRIPTION
eggyplay label design guide, updated 2015/10TRANSCRIPT
2015/10
label design guideline
Die cut specifications
Standard eggyplay® labels
31.3
9 m
m
171.91 mm
www.eggs.dk
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8 skrabeæg M/L Adv
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Examples, standard eggyplay® labelThe company logo is typically placed to the left, the eggyplay® images and payoff to the right, and the eggyplay® logo and the product description (8 eggs sizes M/L) in the middle.
On the top label (’HEDEGAARD’), the image and text used on the right side of the label illustrates the concept (text mea-ning ’1) collect, 2) build, 3) play’).
2015/10
Optional elements
SAML ÆGGEBÆGRE TIL HELE FAMILIEN HVER BAKKE INDEHOLDER 2 ÆGGEBÆGRE
SAML ÆGGEBÆGRE TIL HELE FAMILIEN HVER BAKKE INDEHOLDER 2 ÆGGEBÆGRE
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8 skrabeæg M/L
Vind fede præmier!Sjov, leg og læring med Pixeline på eggs.dk. Vind en turtil Universe for hele familien og andre fede præmier
8 skrabeæg M/L
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© 2014 Pixeline
The background A coloured background or pattern may be applied. We recommend using the pale blue background with eggs.The background colour or pattern must be visually compatible with the standard eggyplay® colours:
Blue: 100 % cyanPink: 100 % magentaYellow: CMYK 3-9-100-0Green: CMYK 60-0-100-0
Required elements
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The blue arch (100 % cyan) The colour and position are not optional. The arch must not be altered.
The eggyplay® logo The colours and position are not optional
Warning textWarning: See back before using as a toy
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Vinn biljettertill Skara Sommarland!
Tävlingsregler på www.lantagg.se
Vinn biljettertill Skara Sommarland!
Tävlingsregler på www.lantagg.se8 svenska ägg från frigående höns inomhus M/L
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Illustrations/images
Fonts
On standard eggyplay labels only images from DAVA Foods Packaging’s image archive may be used. For special labels released during a limited period (e.g. season lables, competitions), special images or graphics may be used.
The prefered font is Helvetica neue LT Std (45 Light and 75 Bold). To achieve a more playful look, Hobo Std can be used for the payoff.
Example, special label with competition teaser
Example, season label
Example, season label
Example, payoff using Hobo Std
build a castle, a tower or a house— build anything you want!
build a castle, a tower or a house — build anything you want!
2015/10
Back label
The colour of the back label must be blue (100 % cyan) with white text.
The only required elements on the back label are the CE symbol and the warning text.
Warning text: Before using as toy, wash in diswasher at min. 65 °C to reduce risk of bacterial contamination. Do not sit or stand on the boxes. The boxes will break under excessive pressure.
The wording of the warning text must not be altered and it is the local company’s responsibility to translate the text correctly.
The remaining space can be used for required information about the product (e.g. nutritional values, company address) according to country specifications. See the examples below.
Skal vaskes i opvaskemaskine ved min. 65 °C før brug til leg for at minimere risiko for overførsel af bakterier fra bakke til person.
Sid eller stå ikke på bakkerne. De går i stykker, hvis de udsættes for kraftigt tryk.
Næringsindhold pr. 100 g ca.Energi 594 kJ/141 kcal, fedt 9,9 g, mættede fedtsyrer 2,6 g, kulhydrat 0,8 g, sukkerarter 0 g, protein 12,6 g, salt 0,35 g.
Opbevares ved højst 12 °C. Klasse A. Aut.nr. DK 7243.Æg af forskellig størrelse, minimum nettovægt 424 g.
Koden på ægget: 2=skrabeæg, DK=Danmark/FI=Finland/SE=Sverige, 12345=producentens CHR-nr.
Hedegaard Foods A/S ∙ Glerupvej 5 DK-9560 Hadsund ∙ T +45 98 57 30 55
2015/10
Restrictions
Final approval
Contacts
Inner margin Vital elements must be placed at least 3 mm from the inside of the die cut on both front and back labels. The margin is marked by a dashed line in the label templates.
All artwork must be approved by the DAVA Foods Packaging marketing department.
Simone ScherpenzeelInternational Sales Manager
M: +31 6-22374869@: [email protected]
Mette Due AndersenInt. Sales & Marketing Manager
M: + 45 51 97 97 12@: [email protected]
Brigit van der SteegInternational Sales Manager
M: + 31 6-51311824@: [email protected]
Birgit Boldrup Sørensen Marketing Coordinator
M: + 45 40 99 99 06@: [email protected]