Effects on the sharing economyfrom a startup perspective

Klara Bergkvist

Market Manager GoMore

Characteristics of businesses within the sharing economy

• Digital platforms offering peer-to-peer services between ordinary people

• Businesses emphasizing access instead of ownership

• Businesses utilizing resources that otherwise are spilled

The local situation

Swedish travel restrictions are not as restricted or heavily enforced as in other countries

Public transportation are recommending people not to travel with them unless necessary

People are advised to help each other, such as the elderly and people at risk

From our users point of view

A Sustainable Mission

It is our missionto help people share cars

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A Human Brand

GoMore’s brand is human, fuelled by imagination and the courage to think differently

We have engaged people in a cause of sharing and social responsibility that we and our members believe in

Behind high technology app and platform there are people behind the transaction, staying close to our users

66%use GoMore with a smartphone

41%of mobile users are oniPhone

56%signed up via Facebook

4%are right now shopping for a car

75%don’t own a car

35%consider buying a car

82%are under 44 years old

53%are women

85%have high scool education or more

A Young CommunityGoMore’s members are a new generation of consumersc

6* Numbers based on GoMore’s community

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YoY Growth Peer-to-Peer RentalCloser to 100 000 users in Sweden

Thank you!