Effective ways to make your brand more powerful
Post on 12-Apr-2017
Essential Ways To Make Your Brand More Powerful
You have a product, a market and a business model. The next step would be to
create a brand. A product does not become a brand with just a name and a logo.
It is what the customers identify your company with. It is imperative to create an
image that lasts in the eyes of the customer otherwise the brand soon ceases to
exist. Hence, a brand identity in the eyes of the target audience is important to
the product. Develop a USP (unique selling proposition) that sets you apart from
your competitors. This will enhance the competitive advantage that will prove to
be a selling factor for your brand. Social interaction provides to improve the voice
of the brand. Aim for a constant interaction with your customers that impresses
upon the customer that you care and are not just a part of the product clutter.
The visual elements positioned right go a long way for the brand which increases
awareness among your customers and strengthens customer loyalty.
Content Optimization is a helpful element to strengthen your brand. If you put
the right content out there, the right customers will come. Customers believe in
concrete data which will provide some authenticity to the product they intend to
purchase. In Inbound marketing, trust plays an import mat role. Use guides which
are comprehensive in nature to explain your product, implement tips that can be
acted upon and most importantly, use compelling information that provides
credibility and engages the target audience.
The content should be of such quality that the customer is curious enough to
enquire about the product. Use the 5 second test that optimizes how clear your
design is when it measures audiences first impression. The pages should be able
to load fast and this can be achieved by uploading images which are less than
1Mb. Social sharing buttons can be added to the pages for ease of direction for
the customer to go on other social media of the brand. There should also be
space for customer feedback. This kind of optimization helps the customer realize
that the company has put thought in what its doing.
Visual Devices attracts more traction by appealing to the customers perception.
The Brand identity which includes the Logo and colors should be juxtaposed with
the other visual elements being used. The core values of the brand should be
infused with those visual elements. People being more visual relate to the Brand
logo (What does a half eaten black colored Apple remind you of ?). Although the
interpretations can mean different things in different cultures. Thus, a brand
should always keep in mind the cultural sentiments of the country it is targeting
and how it will be perceived. The readability should be concise and clear to the
reader and ads that are barring the user experience is a complete no! Always
keep in mind why the customer is on your website and create the elements
accordingly. Use Google Analytics to analyze customers behavior and figure out
the top Landing pages that the customer is using.
Affinity Marketing is one of the upcoming strategies to make a brand stronger. In
this kind of marketing, two companies collaborate with the same customer base
to improve traction. By using brand assets the alliances can be used to the fullest
to bring in customers and create a personality of the brand which is friendly and
customer focused. Use social media diligently and Webinars to bring in the target
audience. Customers relate to the brand which truly cares for their needs. This
friendly perception can go a long way for the brand. Educating your audience and
educating them can be another consideration. Using visuals such as Mascots,
pictures, faces and content like experiences and stories can prove to be a friendly
engagement. By being consistent, informative and active brand awareness
increases. Use alliances with brands with similar customer base to run discounts
and provide free versions of various products.
The above tips if executed in the right way will prove to be a fruitful exercise for
the brand in making. Keep in mind the product may be right but if it does not sell,
it is a waste of time and resources. So you have to select a good brand design
agency very carefully.