Effective ways to make your brand more powerful

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Post on 12-Apr-2017




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  • Essential Ways To Make Your Brand More Powerful

    You have a product, a market and a business model. The next step would be to

    create a brand. A product does not become a brand with just a name and a logo.

    It is what the customers identify your company with. It is imperative to create an

    image that lasts in the eyes of the customer otherwise the brand soon ceases to

    exist. Hence, a brand identity in the eyes of the target audience is important to

    the product. Develop a USP (unique selling proposition) that sets you apart from

    your competitors. This will enhance the competitive advantage that will prove to

    be a selling factor for your brand. Social interaction provides to improve the voice

    of the brand. Aim for a constant interaction with your customers that impresses

    upon the customer that you care and are not just a part of the product clutter.

    The visual elements positioned right go a long way for the brand which increases

    awareness among your customers and strengthens customer loyalty.

    Content Optimization is a helpful element to strengthen your brand. If you put

    the right content out there, the right customers will come. Customers believe in

    concrete data which will provide some authenticity to the product they intend to

    purchase. In Inbound marketing, trust plays an import mat role. Use guides which

    are comprehensive in nature to explain your product, implement tips that can be


  • acted upon and most importantly, use compelling information that provides

    credibility and engages the target audience.

    The content should be of such quality that the customer is curious enough to

    enquire about the product. Use the 5 second test that optimizes how clear your

    design is when it measures audiences first impression. The pages should be able

    to load fast and this can be achieved by uploading images which are less than

    1Mb. Social sharing buttons can be added to the pages for ease of direction for

    the customer to go on other social media of the brand. There should also be

    space for customer feedback. This kind of optimization helps the customer realize

    that the company has put thought in what its doing.

    Visual Devices attracts more traction by appealing to the customers perception.

    The Brand identity which includes the Logo and colors should be juxtaposed with

    the other visual elements being used. The core values of the brand should be

    infused with those visual elements. People being more visual relate to the Brand

    logo (What does a half eaten black colored Apple remind you of ?). Although the

    interpretations can mean different things in different cultures. Thus, a brand

    should always keep in mind the cultural sentiments of the country it is targeting

    and how it will be perceived. The readability should be concise and clear to the

    reader and ads that are barring the user experience is a complete no! Always

    keep in mind why the customer is on your website and create the elements

    accordingly. Use Google Analytics to analyze customers behavior and figure out

    the top Landing pages that the customer is using.

    Affinity Marketing is one of the upcoming strategies to make a brand stronger. In

    this kind of marketing, two companies collaborate with the same customer base

    to improve traction. By using brand assets the alliances can be used to the fullest

    to bring in customers and create a personality of the brand which is friendly and

    customer focused. Use social media diligently and Webinars to bring in the target

    audience. Customers relate to the brand which truly cares for their needs. This

    friendly perception can go a long way for the brand. Educating your audience and

    educating them can be another consideration. Using visuals such as Mascots,

  • pictures, faces and content like experiences and stories can prove to be a friendly

    engagement. By being consistent, informative and active brand awareness

    increases. Use alliances with brands with similar customer base to run discounts

    and provide free versions of various products.

    The above tips if executed in the right way will prove to be a fruitful exercise for

    the brand in making. Keep in mind the product may be right but if it does not sell,

    it is a waste of time and resources. So you have to select a good brand design

    agency very carefully.