4 Effective Ways of Dental Marketing

Tier4healthcare.com

As a dentist, you must have noticed that most of your business comes from the existing customers, who

keep coming to your clinic for their regular checkups. These people might be the ones staying in your

locality, or some may also be your close friends and relatives. However, if you feel it’s time to increase

the inflow of patients to your clinic and improve your business, there are plenty of different ways in

which you can do so.

You may have also tried spreading the awareness of your business by using various dental marketing

techniques like, sending out fliers or publishing an ad in your local newspaper. Although these methods

are still quite effective, there are other better ways of dental practice marketing, which you might have

not tried out yet. By using these techniques, you will ensure that maximum number of people will at

least become aware of your dental practice and the services which you offer. What’s more, along with

being very effective, these techniques won’t cost you a small fortune unlike traditional marketing

methods of print media.

1. Offer referral discounts:

One way in which you can increase the number of people who come to visit your clinic is to offer referral

discounts to your existing customers. These offers encourage customers to invite their friends and other

acquaintances to your clinic, such that they can avail the benefit of the discount. And by offering these

discounts, you will get more people to come to your clinic and increase your business.

2. Make a website:

Another sure-shot way of making your dental services known to people all over, is to create one or two

of your own dental websites. This site can portray all the services which your clinic offers along with

articles related to dental health which your customers can refer to. You can even give details of your

clinic’s location along with contact details, in case patients want to make an appointment. There can

even be a separate comments section, where patients can ask their queries, if they have any.

3. Post ads on Social Media Websites:

Nowadays, if any business aims to gain popularity among the masses, they have to make use of Social

Media sites like Facebook, Twitter, LinkedIn, Google+ and even Pinterest. Opening up an official social

media account for your practice is a fairly easy task. Once this is done, you can posts ads and

promotional offers on these sites everyday at no cost.

4. Request customer to submit reviews:

Customer reviews are some of the best forms of advertising your business. Even most dental marketing

companies will agree that the most effective way of promoting your dental practice is to ask your

existing loyal customers to submit reviews of their experience in using your dental services. This word-

of-mouth type of marketing will encourage other prospective customers to try out your services as well.

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