effective use of infographics - ocean connect · tips for designing your infographic limit content...
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Effective Use of InfographicsTRACY ROBILLARD, NRCS OREGON PUBLIC AFFAIRS
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What is an infographic?
Visual representation of data, facts, or ideas Uses text, photos, graphics, charts, WHITE SPACE,
other visual elements Combines multiple sources of information to tell
a story or convey a message “Snackable” content that is visually appealing,
easy to digest, easy to understand
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Why use an infographic?
Appeals to the visual memory People remember pictures more than words Visuals are processed faster in the brain than text Supplement traditional communications Opportunities for increased online & social media
marketing
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Source: Market Domination Media
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What format should I use for my infographic?
Statistical Informational Timeline Process Geographic Comparison Hierarchical
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Tips for designing your infographic
Limit content to your most essential messages Use compelling photos Limit the color palette Use white space to your advantage Keep imagery simple Use only a few fonts Be consistent with style choices Keep the size manageable (resolution & image size) to
ease in downloading, sharing and emailing
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How do I distribute my infographic?
Your website Social Media Email Handouts / Fact Sheets Newsletters QR codes
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Questions?