effective online communications (web 2 0)

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DESCRIPTION

Rob McLean of Sociable Communications, Arni Mikelsons of Northern Village and Jeremy Cook from MacMillan Marketing discuss effective online strategies.

TRANSCRIPT

Page 1: Effective Online Communications (Web 2 0)

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Page 10: Effective Online Communications (Web 2 0)

Content Driven WebsitesContent Driven Websites

Arni Mikelsons, Northern Village

http://www.ContentDrivenWebsites.com

Arni Mikelsons, Northern Village

http://www.ContentDrivenWebsites.com

Page 11: Effective Online Communications (Web 2 0)

Content Driven WebsitesContent Driven Websites

1. Define the goals for your website

2. Organize your content

3. Create design to support your goals and content

4. Implement Website

1. Define the goals for your website

2. Organize your content

3. Create design to support your goals and content

4. Implement Website

Page 12: Effective Online Communications (Web 2 0)

Step 1: Define Your GoalsStep 1: Define Your Goals

! Why are you creating this website?

! Brochure website, promoting event,

manage files, sell online, etc.

! Not an easy process. Take the necessary time

! Getting help can be a very a good idea

! Create a website plan

! Why are you creating this website?

! Brochure website, promoting event,

manage files, sell online, etc.

! Not an easy process. Take the necessary time

! Getting help can be a very a good idea

! Create a website plan

Page 13: Effective Online Communications (Web 2 0)

Step 2 - Organize ContentStep 2 - Organize Content

! Create website structure (based on goals)

! What are the weak areas that need work?

! Is there a better way of organizing the website?

! Be sure to allow for aha moments

! Create website structure (based on goals)

! What are the weak areas that need work?

! Is there a better way of organizing the website?

! Be sure to allow for aha moments

Page 14: Effective Online Communications (Web 2 0)

Step 3 - Create DesignStep 3 - Create Design

! Review website prototype with designer

! Create design to support goals & content

! Continue adding content during design

! Creating design first not nearly as effective

! Review website prototype with designer

! Create design to support goals & content

! Continue adding content during design

! Creating design first not nearly as effective

Page 15: Effective Online Communications (Web 2 0)

Step 4 - Implement WebsiteStep 4 - Implement Website

! Implement Design

! Implementation includes search engine optimization,

accessibility, analytics

! Add invoicing, shopping carts, simple or complex

forms, and mailing lists, as needed

! Review website before launching

! Implement Design

! Implementation includes search engine optimization,

accessibility, analytics

! Add invoicing, shopping carts, simple or complex

forms, and mailing lists, as needed

! Review website before launching

Page 16: Effective Online Communications (Web 2 0)

SummarySummary

! Focus on the content of the website

! Design and implementation a lot easier

! Website is more effective and more affordable

! Add functionality to your website as needed

! Focus on the content of the website

! Design and implementation a lot easier

! Website is more effective and more affordable

! Add functionality to your website as needed

Page 17: Effective Online Communications (Web 2 0)

Content Driven WebsitesContent Driven Websites

Arni Mikelsons, Northern Village

[email protected], 519-821-9000

http://www.ContentDrivenWebsites.com

Arni Mikelsons, Northern Village

[email protected], 519-821-9000

http://www.ContentDrivenWebsites.com

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