effective logo design
Post on 16-Apr-2017
Embed Size (px)
What makes a good logo?
Successful logos are:
A simple logo allows for easy recognition.
They feature something unique without being overstated.
Bass was a pioneer in international brand marketing.
The Bass Red Triangle is one of the world's oldest logos, trademarked in 1875.
Not too many elements, simple and to the point. Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory.
Logos should stick out in the minds of customers and be recognized every time they see it.
Made to resemble new arch shaped signs on the sides of the restaurants. Designed by Jim Schindler, 1962.
Established in 1953 and still in operation, this is McDonald's Fourth restaurant, in Downey, California.
Easily recogenizable and simple, designed by Adolf Dassler
Designed by Milton Glaser, 1977
Will it endure the ages. Will the logo still be effective in 10, 20, 50 years?
Logo has essentially stayed the same since 1971.
Coca Cola has also pretty much remained the same since 1895.
Dont use pictures and/or graphics that will be old next
Walmart does not have any images or fanciful clip art. Designed by Sam Walton, 1962.
A logo should be able to work in different mediums and applications.
Ask, is it still effective if it is:
Printed in black and white? Printed to the size of a
Print as large as a billboard?
Printed in reverse (ie. light logo on dark background)
Is it appropriate for its intended use?
Designed by Herb Lubalin and Tom Carnase, 1965
On the 1st Artboard, make a collection of logos in different categories that you like.
On the 2nd Artboard, find one good logo and one bad logo, and explain how you know it is good or bad based on these 5 tests (simple, memorable, timeless, versatile, and appropriate)
Assignment: Logo Design Research
Project: Personal Logo Design
Use Adobe Illustrator to creating a personal logo for yourself.
Follow the 5 tests (simple, memorable, timeless, versatile, and appropriate) to create a quality logo.
Simple- A simple logo allows for easy recognition. Good logos feature something unique without being overdrawn.
Memorable- Logos should stick out in the minds of customers and be recognized every time they see it.
Timeless- That is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?
Versatile- A logo should be able to work across a variety of mediums and applications.
Appropriate- Is it appropriate for its intended use?
Successful Logos Recap: