effective e-communications
DESCRIPTION
Presentation given during the Ohio School Boards Association Workshop entitled "Are You Being Heard?" Deals with web 1.0 vs. web 2.0, e-newsletters and social media for school districts.TRANSCRIPT
Effective e-communications osba workshop “are you being heard?” 02.25.09
Once Upon a Time…
osba workshop 02.25.09
3 Network TV Stations
A Newspaper, maybe 2
Radio station, maybe 2
Now…
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Hundreds of network & cable channels
Thousands of websites, social networks, online communities, blogs
Fewer newspapers
Mobile communications
>web 1.0 vs. web 2.0
>email communications
>social media
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Web 1.0 is one-way,
read-only, top-down
communication
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web 2.0 is open,
interactive,
conversational osba workshop 02.25.09
“web 2.0 forces us to stop
broadcasting & start
connecting. Monologue has
given way to dialogue.”-deirdre breakenridge
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Effective e-communications:
web 1.0 way: the email newsletter
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Why use email newsletters?
>67% of people 18+ prefer email
NOW, in 5 years 67% will still prefer
email. *source: emarketer.com 2008
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Benefits of e-newsletters: >Versatile >Can be used to inform & educate >Can reach all constituencies >Showcase as leader in technology >Cost-savings >Allow for measurement
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Tips & Suggestions: >Build & maintain email database >Create a template >Professional look, design/Brand it! >Create as an HTML, but create option for PDF version & plain text
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Tips & Suggestions: >Write articles with links to your website >Brief articles or “snippets” with “READ MORE” option link >Include news briefs, Q&A’s, tips >Commit & be consistent osba workshop 02.25.09
Words of Wisdom: >EDUCATE >Think about how much email you receive & delete >Give opt-in option >Frequency is out
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Tools you can use:
Constant Contact
iContact
Mail Chimp
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Effective e-communications:
web 2.0 way: social media
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Why use social media?: >Demographics are changing >50% of constituents believe it is their RIGHT to decide whether or not to receive messages >By 2015 50% of all web content will be created by consumers *source fleischmann-hillard
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Why use social media?: >Facebook: Over 100 million active users, 41% over age 35 >YouTube: 118 million visitors per month, 54% ages 35-64 >More than 40% of women over 40 have a social networking presence *source fleischmann-hillard & emarketer.com
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osba workshop 02.25.09
Twitter for e-communication
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Facebook for e-communication
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YouTube for e-communication
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Blogging for e-communication
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Benefits of social media: >Rapid response to rumors/criticism >Build a network of key communicators/word-of-mouth >Dialogue w/constituents >On-going idea development >Provides testimonials >Create communities
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Final Thoughts: >Decide what works for you >Know your audience >Be proactive >Train & educate >Measure success/failure osba workshop 02.25.09
CONTACT ME: [email protected]
socialavenue.blogspot.com
@shanehaggerty on Twitter osba workshop 02.25.09