15/22/2015

Effective Communication in a Tech-Savvy World

25/22/2015

Hi! We’re Mick and Bill.

We’re here to talk

about effective

communication

in today’s wurld.

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A New Kind of Business Model

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A New Kind of Business Model

Startup

FuelTechnology

DNA

Marketing

Depth

Startup

Fuel

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…still thinking inside the box when it comes to how you

communicate ideas and/or brand yourself?

The Accenture Test

For Business Professionals

…the true definition of insanity is doing the same thing over

and over again and expecting different results.

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Question #1

1. How do you put a giraffe inside a refrigerator?

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The correct answer is…

…open the refrigerator, put the giraffe in, close the door.

(We never said it was a full-grown giraffe or how large the

fridge was.)

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Lesson Learned

i. This question tests whether you tend to do simple things in an overly complicated way.

ii. Do you look for simple answers first before searching for complicated ones?

iii. Are you too overwhelmed by difficult concepts or new ideas? Have you made business decisions in the past based on what you already assume will (or should) happen?

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Question #2

2. How do you put an elephant inside the refrigerator?

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The wrong answer is…

…open the refrigerator, put the elephant in, close the door.

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The correct answer is…

…open the refrigerator, take out the giraffe, put the elephant

in, close the door.

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Lesson Learned

i. This question tests your ability to think through the repercussions of your actions.

ii. Do you consider what you did previously before approaching what you do next?

iii. Are you reinventing the wheel on how you communicate each time you try to convince someone to do something?

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Question #3

3. The Tiger King is hosting the First Annual Jungle

Conference. All the animals and creatures attend except

one. Which one does not attend?

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The correct answer is…

…the elephant. The elephant is still in the refrigerator.

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Lesson Learned

i. This question tests your memory.

ii. How well do you use the information that you already have?

iii. Do you fully leverage all the available information and networks at your disposal?

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Question #4

4. There is a dangerous river you must cross. It is known to

be inhabited by very poisonous snakes. How do you

maneuver across safely if there are no bridges or boats?

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The correct answer is…

…you simply swim across. It is safe because all the snakes are

attending the First Annual Jungle Conference.

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Lesson Learned

i. This question tests whether you learn quickly from your mistakes.

ii. Do you think about the big picture rather than just a small part of it?

iii. Are you doing the same thing over and over again and expecting different results?

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Lesson Learned

According to Accenture, around 90% of

professionals got the answers to all the questions

wrong. However, many preschool children got

several correct answers because they approach

problems from a fresh perspective.

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Lesson Learned

Ready to speak a “different language” in your career?

• Consider simple answers before looking for complicated ones

• Think about the consequences of your ingrained assumptions

• Use all available information

• Focus on the big picture, not just a small part of it

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Startups speak

a different language.

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Learn to Speak the New Language

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Startups are Everywhere

(Not Just Silicon Valley)

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Think Like a Startup…

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Curiosity

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Focus on Possibilities

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Disregard the Status Quo

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Conquer Fear

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Speed

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Think of Yourself as a Startup…

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…Always Selling and Always On

Communication makes or breaks

the individual and the company.

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C-Level status does not always equate

with great communication skills

CEO’sCIO’s

COO’s

CFO’s

CMO’s

Technology has changed

how we communicate.

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Learning Styles/Channels

Relate to Communication

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We Emailed When Email Wasn’t Cool –

Learn From Our Mistakes:

Don’t write the next Great American Novel

Do proof your werk

Don’t YELL!!!!!!!!!!!!!!!!!!!!

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We Emailed When Email Wasn’t Cool –

Learn From Our Mistakes:

Don’t write the next Great American Novel

Do proof your werk

Don’t YELL!!!!!!!!!!!!!!!!!!!!

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Manage Your Inbox – Don’t Let it

Manage You

Do delete first

Do manage by “conversations”

Don’t leave email open when you need to focus

Don’t wait to file mail into folders

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Manage Your Inbox – Don’t Let it

Manage You

Do delete first

Do manage by “conversations”

Don’t leave email open when you need to focus

Don’t wait to file mail into folders

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how 2 txt:

Do KISS (Keep it Simple Stupid)

Don’t use group texting in business

Don’t rely on Auto Correct

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how not 2 txt:

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Ways to Webinar

Do prepare the environment

Do have a backup Plan B, C, and D

Do start two minutes past the hour

Don’t read a script

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Do prepare the environment

Do have a backup Plan B, C, and D

Do start two minutes past the hour

Don’t read a script

Ways to Webinar

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“Skyping” in Business is Not the Same

as Using Facetime!

Do consider background/lighting

Do align your screen and webcam

Don’t leave email and other applications open

Do wear pants

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Do consider background/lighting

Do align your screen and webcam

Don’t leave email and other applications open

Do wear pants

“Skyping” in Business is Not the Same

as Using Facetime!

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Screen Sharing is the New White Board

Do keep desktop in order and test

Do understand your net tool thoroughly

Don’t leave email and other applications open

Do ensure other presenters are ready

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Screen Sharing is the New White Board

Do keep desktop in order and test

Do understand your net tool thoroughly

Don’t leave email and other applications open

Do ensure other presenters are ready

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Listen

More.

Talk

Less.

Know the

Limitations

of Your

Phone

Keep

Emotion

in Check

Dial it Up a Bit

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Team Exercise Directions

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Each team should take ten minutes and summarize the

core message of one of the infographics (both have

disseminated material). Use these four communication

styles:

• Audio elevator pitch in less than minute

• Summary email in three or less bullets

• Sample retweet

• Your own creative approach!

Team Exercise Directions

Do keep it brief

Do know your audience

Don’t wing it. Practice.

Elevator Pitching in

Daily Communications

Do develop a tagline

Do keep it brief

Do know your audience

Don’t wing it. Practice.

Elevator Pitching in

Daily Communications

Do develop a tagline

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“Lean Canvas” is the new tool startups

use to effectively communicate

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“Lean Canvas” is the new tool startups

use to effectively communicate

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Time to create your “Lean Canvas”

SOLUTIONCHALLENGE

EVIDENCE OF

SUCCESS

REASON TO BELIEVE WHAT SETS YOU

APART?

TACTICS

WHO ARE YOU

TRYING TO

INFLUENCE?

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Data

Visualization

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Data

Visualization

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Source: Retail Audits

Note: The larger the word, the more its frequency is for that retailer’s assortment

Data

Visualization

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Data Visualization

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Fill out your own “lean canvas” on any life scenario:

• Business Idea

• Selling Yourself

• Influencing Others

Team Exercise Directions

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How to Communicate Effectively in

Any Career

Be Concise

Be Specific

Get Personal

Attitude

Ask Questions

Don’t be a Naysayer

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Learn to sell it!

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How many of you have been in tech for 10, 20, or 30 years?

Know your wheelhouse.

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Mick Broach

Group Creative Director

@MickBroach

Bill Akins

SVP, Business Innovation

@bill_akins