effective co-operation to promote innovation in global

1 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala

Effective co-operation to promote innovation in global markets- Nokia view

OECD workshop on Environmental Innovation and Global MarketsBerlin 20-21 September

Olli-Pekka MäkirintalaDirector, Positive Consumption, Nokia Mobile Phones([email protected])


Vision and missionIn a world where everyone can be connected,

we take a very human approach

to technology.


Nokia at a glance – Market share approaching 40 %

• Head office in Finland, operations around the world• Sales in more than 150 countries

Net sales (EUR million)

Operating profit (EUR million)

Operating margin (%)

Earnings per share, diluted (EUR)

Research and development (EUR million)

% of net sales

Personnel (year-end)

2006

41 121

5 488

13.3

1.05

3 897

9.5

68 483

+20

+18

+27

+2

+16

Change, %2005

34 191

4 639

13.6

0.83

3 825

11.2

58 874


Countries with: manufacturing facilities strong R&D presence sales & marketing

Global reach


Nokia – the industry leader in multipurpose devicesNokia is #1 globally in cameras, music, converged and WCDMA devices:

• Approx. 140 million cameras sold in 2006 • Close to 70 million music devices sold

in 2006 • Close to 40 million converged devices

shipped in 2006 (total industry volume approx. 80 million units)

• The market leader in WCDMA devices globally


Nokia -approach

As the market leader eco-innovation is an essential part of Nokia business portfolio and responsibility


Life Cycle Thinking –the basis for environmental work

•Origin of the materials•Hazardous materials•Amount of materials•Energy consumption•Recyclability

•Nokia’s responsibility in the value chain

•Good housekeeping•Energy•Waste

•Guidance for environmentally sound use

•Take back•Disassembly •Recycling•Safe disposal

Design for Environment (DfE)

Supplier Network

Management

End-of-Life Practices (EoL)

Environmental Management

Systems (EMS)

Rawmaterials

Product & technology development

Suppliers’ activities

Own operations

Use

Reuserecoveryrecycling

disposal


Nokia View:

Environmental benefits can be achieved very efficientlywhen they are in line with business benefits- Often they are


h

Co-operation

1.Impact on demand

2.Impact on supply


Create Demand:

Market oriented toolsRecognize front runnersRaise awareness

Develop High Standards:

Voluntary Agreements with proactive companiesIntegrated Product Policy –type approachLegislation where needed


Stakeholder consultation


Stakeholder dialogue:

Global thinking is a mustBut the crucial thing is also a working Stakeholder dialogue

The following shall also be considered:Product / Product type approachLife Cycle approachThe whole value chain shall act


Funding:

Global companies drive the development:-joint projects and / or-investments by the supplier

Venture Capital

Governmental / other public funding / support


Thank Youwww.nokia.com([email protected])

effective co-operation to promote innovation in global

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