Effective business in a circular economy

Upward trending and volatile materials and energy prices, difficult credit conditions and the myriadopportunities of the digital revolution are combining to make a circular economy the key value driverfor the coming decades.

A New Dynamic makes the contemporary case for a profound shift from throughput and a linear‘take-make-dispose’ economy to ‘roundput’ – a circular, restorative economy.

The first edition of the book is now available to purchase here

Featuring some of the leading thinkers and practitioners in the field including Walter Stahel, MichaelBraungart and Amory Lovins (full list of contributing authors below), the volume offers acomprehensive overview of the model, business case studies, the performance economy, history anddevelopment and the entrepreneurial opportunities of these fluid times.

The circular economy is enabled by disruptive information technology and the design of materials andproducts to flow in effective cycles and at high quality – ‘made to be made again’. The size of theprize is in the billions of dollars of materials cost savings per year.

A New Dynamic sets the context of the shortfalls in our current systems and presents the potentialvalue to be gained from shifting to a dynamic, circular model

Chapter Authors

*Ken Webster* Head of Innovation, Ellen MacArthur Foundation

*Walter R Stahel* Founder and Director, Product Life Institute

*Prof. Michael Braungart* Founder and Scientific Director of EPEA

*Peter Hopkinson* Professor of Innovation and Environmental Strategy, Bradford School of Management

*Amory B Lovins* Chairman / Chief Scientist of the Rocky Mountain Institute

*Janis Birkeland* Most recently Professor of Sustainable Design at the School of Architecture & Planning, University ofAuckland.

*Sally Goerner* Director & Co-founder of the Integral Science Institute

*David Spicer* Senior Lecturer in Organisational Change and Head of the Human Resource Management andOrganizational Behaviour Group

*Chris Tuppen* involved in sustainability for over twenty years. He is an Honorary Professor at Keele University

*Randolph Voller* Mayor of Pittsboro & Principal of VRC Limited.

*Douglas Mulhall* Project researcher & developer at Cradle-to-Cradle

*Christophe Sempels* Professor of Sustainable Development and Strategy at Skema Business School, France

A New Dynamic: effective business in a circular economy is ready to purchase online now,international shipping available.