effective advertising techniques
TRANSCRIPT
Effective Forms and
Techniques of
AdvertisingPowerPoint Presentation by:
Mary Antonnette Lao and Mia Louise Tamani
Techniques1. Know your target market
“The aim of marketing is to know and understand the customer so well the
product or service fits him and sells itself.”
-Peter Drucker
Techniques3. Call to action
> Include discounts or special offers
> No expiry date means people soon forget about the offer and may not purchase
> Include contact information
Techniques
4. Make it professional
– Leo Burnett
“Make it simple. Make it memorable. Make it inviting to look at.”
Recap
• Advertising:
>Non-personal
>Persuasive
>Paid
>PSI
• Forms:
>Commercials
>Flyers
>Out-of-Home
>Social Media
• Techniques:
> Target Market
> Put people to your commercial
> Call to action
“Nobody counts the number of ads you run; they just remember the impression you make.”
-Bill Bernbach
Credits• http://avirginsbeauty.com/post/82216479470/babylip
s-babyskin-maybelline-makeup-product
• http://www.zsazsapadilla.com/2011/09/when-it-comes-to-your-face-belo-medical-group-gets-beauty-right/
• www.cokeredmoves.com
• http://aakshi97.tumblr.com/post/82290608161/barbie-on-we-heart-it
• http://www.design-is-fine.org/post/82303405682/dieter-rams-dietrich-lubs-braun-clock-radio
• http://www.fotolibra.com/gallery/863169/double-decker-bus-london/
• http://www.mediagang.co.uk/portfolio/reverse-graffiti-advertising/
• http://www.toxel.com/inspiration/2008/12/04/clever-and-creative-bench-advertisements/
• http://www.matrixmediaservices.com/category/wallscapes-billboards/
• www.youtube.com
• http://dancemanila.com/2014/04/05/lando-wilkins-will-replace-ian-eastwood-mos-wanted-crew-workshop/
• http://www.ventureharbour.com/great-quotes-advertising-marketing-experts/
• http://phoenixrisingdesign.com/brochures.html
• http://etudehouse.com/
• http://brandeducationservices.com/2012/01/31/types-of-restaurant-advertising-brand-eduction/
• http://www.abn.org.au/business-resources/effective-advertising-techniques/
• www.bumequipment.com.ph
• http://timkastelle.org/blog/2012/02/your-customer-isnt-everyone-seven-innovation-thoughts-triggered-by-peter-drucker/
• www.pondsmen.ph
• www.leoburnett.com
Mary Antonnete Lao
&
Mia Louise Tamani