effective advertisements sometimes it’s what we don’t see that catches our attention
TRANSCRIPT
Effective Effective AdvertisementsAdvertisements
Sometimes it’s what we don’t see that catches our attention.
Persuasive Strategy #1Persuasive Strategy #1Pathos: an appeal to emotionPathos: an appeal to emotion
Evokes an emotional response in the consumerPositive: people drinking soda by a poolNegative: a bad back with the wrong mattress
Can include emotions such as fear or guilt
Persuasive Strategy#2Persuasive Strategy#2Logos: an appeal to logic or Logos: an appeal to logic or
reasonreason
Gives you evidence or statistics you need to fully understand what the product does.
Gives you “straight facts”Giving the percentage of calcium in orange
juice
Persuasive Strategy #3Persuasive Strategy #3Ethos: an appeal to credibility or Ethos: an appeal to credibility or
character character
Will convince you that one company is more reliable or credible than another; therefore, you should buy its product.
Involves statistics from experts9 out of 10 people choose one toothpaste over
another.
Icons and Hidden Items in Icons and Hidden Items in Advertisements:Advertisements:
Warrants as the root of Warrants as the root of the appealthe appeal