effective 60 second bni presentations - mike darnell, bni united bangkok
DESCRIPTION
Effective 60 Second BNI Presentations - Mike Darnell, BNI United Bangkok The full post is here: http://kpis.co/2010/10/07/effective-60-second-business-networking-introductions-5-keys-to-success Feel free to use this at your BNI chapter meetings : ) My only request is you give me the following credit: Mike Darnell - Web Project Manager http://KPIs.co - The Key Performance Indicator blog BTW you can find all my BNI posts here: http://kpis.co/tag/bni Enjoy...! Mike : )TRANSCRIPT
5 Keys for Effective
60 sec
presentations
Mike Darnell/BNI United Bangkok
“60 Seconds? No problem! I can talk about me for hours…”
Every 60 seconds we ever give will always be the first impression we make on someone…
…and we only ever get 1 chance to make a first impression
GOAL
Improving our 60 second presentations
in order to maximize each opportunity we get to
educate our BNI sales team
Why 60 seconds?
1. Less is More – Being succinct is a virtue
2. Challenging – It keeps things interesting
3. Practical – at 60 seconds/person a BNI meeting with 30 people will take at least 2 hours…
1. Name Company Profession, What We Do – Overview
2. The “Least Common Denominator” – Introduce the specific facet of your business you’ll discuss this week
3. Tell Your LCD Story – Elaborate on your LCD
4. Call to Action – List your specific referral request
5. Conclusion – Repeat your name, company and profession
and provide a “Memory Hook”
Intro: Name, Company, Profession and what we do
“…Hi, my name is Mike Darnell and I run KPIs.co, The Key Performance Indicator Company . I’m an ecommerce project manager. My goal is to help you make more from your website…”
• 10 seconds Stress their benefits
The Least Common Denominator
“…This week I’d like to talk to you about the benefits of Site Search…”
• 5 seconds
Teach your team 1 new thing every week
The Story
“…Over the past week I’ve been helping a client – a medium sized Technology vendor by implementing Site Search. After only a week we discovered that most customers are looking for the site’s Login function. The benefit to the client – a quick win via a small fix that will go a long way to improve customer service…”
• 40 seconds
The type of client we work with
What we do
How it helps
The Call to Action
“…This week I’d like an introduction to K. Pawoot,
the CEO of TARAD.com. I want to offer him to pilot a new and exciting ecommerce video technology…”
BE SPECIFIC
Stress their benefits
Signoff – being memorable in a good way
“…I’m Mike Darnell
Helping you Milk your online Metrics for profits…”
• 5 seconds
Have a TAGLINE
1. The less you talk about yourself the better
2. Talk about how you help others instead
3. Be clear
4. Be specific
5. Practice makes perfect – work with a BNI partner
6. Measure your effect – did you get what you came for?
Conclusion
THANK YOU! Mike Darnell BNI United Bangkok
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