efc uk 2010

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2010 EFC Board Meeting 2010 EFC Board Meeting Social Media Marketing Social Media Marketing by by Charles R. Chi, PhD. Charles R. Chi, PhD.

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Page 1: Efc Uk 2010

2010 EFC Board Meeting2010 EFC Board Meeting

Social Media MarketingSocial Media Marketing

byby

Charles R. Chi, PhD.Charles R. Chi, PhD.

Page 2: Efc Uk 2010

““If you keep doing what you’ve been doing, If you keep doing what you’ve been doing, you going to keep getting what you’ve been you going to keep getting what you’ve been getting."getting."

-- Jim Rohn, -- Jim Rohn, Business Philosopher Business Philosopher

““At one time that statement was true, At one time that statement was true, but now if you keep doing what but now if you keep doing what you’ve been doing your going to get you’ve been doing your going to get less."less."

-- Steve Forbes, -- Steve Forbes, Forbes MagazineForbes Magazine

Page 3: Efc Uk 2010

Outbound Marketing• Advertising Direct Marketing

800-555-1234AnnoyingSalesperson

Page 4: Efc Uk 2010

Inbound MarketingInbound Marketing

Blog SEO Social Media

Page 5: Efc Uk 2010

We are all We are all MarketersMarketers

Marketing is getting people Marketing is getting people who have a specific need or who have a specific need or problem to know, like, and problem to know, like, and

trust you.trust you.

Page 6: Efc Uk 2010

Introducing Copycat Introducing Copycat Marketing…Marketing…

Perhaps You’ve Already Met!Perhaps You’ve Already Met!

Most school owner don’t think of Most school owner don’t think of themselves as marketers and are too themselves as marketers and are too busy busy doing and doing and creating, when they creating, when they do turn to marketing, it is piecemeal, do turn to marketing, it is piecemeal, ad hoc fashion that involves basically ad hoc fashion that involves basically

copying what they see and hear is copying what they see and hear is working for others.working for others.

Page 7: Efc Uk 2010

Everyone Now Has A Web-siteEveryone Now Has A Web-site

Page 8: Efc Uk 2010

We Are All Competing ForWe Are All Competing For11stst Place In Our Local Place In Our Local

DirectoriesDirectories

Page 9: Efc Uk 2010

We Have Spent our Time and We Have Spent our Time and Money Establishing Our Position Money Establishing Our Position

With With Search Engines (SEO).Search Engines (SEO).

Page 10: Efc Uk 2010

There Are Other Sources Of There Are Other Sources Of information that People see on the information that People see on the internet that are getting high positions internet that are getting high positions on search engines.on search engines.

BlogsBlogs

Page 11: Efc Uk 2010
Page 12: Efc Uk 2010

Social Networking Web-Sites Feed Social Networking Web-Sites Feed to Googleto Google

Page 13: Efc Uk 2010

Creating A Larger NetworkCreating A Larger Network

Page 14: Efc Uk 2010

Becoming “THE” Authority Becoming “THE” Authority That Your Customers ReadThat Your Customers Read

By linking all of our web-site, blogs and social media accounts together we will create a web that will insure that when the customers looks for martial arts information, they will be directed to one of our sites.

Page 15: Efc Uk 2010

The BEST $165 (or less) you The BEST $165 (or less) you Can Spend on AdvertisingCan Spend on Advertising

Page 16: Efc Uk 2010

This is the FLIP Cam, which retails somewhere between $110 and $199 (I bought my last one for $165).

The Flip Cam belongs in the hands of one of your best and brightest teenage martial arts students (maybe more than 1). My daughter, for example, is 15 and teaches new children at Chi’s Martial Arts. She's also a youtube junkie ---who learns more Martial Arts from video than she does from her teachers.

Meagan (my daughter) is the perfect kid to arm with a cam like this. she'll populate the internet with interesting martial arts class videos of her young students ---and tournament / technical footage ---like there's no tomorrow.

Each video will carry tags on it that send people back to the academy. How about getting some of your young and enthusiastic students Flip Cams and let them go to work portraying life at the dojo?

Great advertising --WAY ahead of the times.

Page 17: Efc Uk 2010

Tools to Get Found: Off-Page SEO

Link Grader

•Identify ways to generate more return from your existing links

•Monitor which inbound links producing the most value so you can nurture them

•Discover competitors’ inbound links to uncover new link-building opportunities

Page 18: Efc Uk 2010

Tools to Get Found: Site-Wide SEO

Page Grader

•Analyze each page to see which pages produce the most value

•Traffic

•Leads

•Ranked keywords

•Inbound links

•Leverage automated recommendations to help you further optimize all pages

Page 19: Efc Uk 2010

Tools to Get Found: Optimized Blogging

•Create & optimize a blog to get more frequent search engine crawls and improve authority

•Develop an audience of email & RSS subscribers

•Attract more inbound links to improve your site authority

•Assess & optimize blog posts for top search rankings & maximum social media distribution

Blog Platform & Analytics

Page 20: Efc Uk 2010

Tools to Get Found: Blog SEO

• Optimize blogs posts based on automatic reviews that suggest optimizations for your target keywords

Page 21: Efc Uk 2010

Tools to Get Found: Social Media

HubFeed•Dashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outlets

•Blogosphere•LinkedIn •Twitter•Facebook•Delicious, Digg, Reddit, Sphinn •Yahoo Answers & Yahoo Buzz

•Tap into alerts about your brand, industry or competition as they happen so you can:

•Listen•Contribute•Gain insights

Page 22: Efc Uk 2010

Tools to Convert: Keep Leads Engaged

•Don’t let warm leads go cold•Create automated outreach emails to keep working leads that aren’t quite ready to buy

•Educate prospects in advance of sales calls

•Reduce manual nurturing efforts

•Customize lead nurturing campaigns to dovetail with prospects unique interests

Lead Nurturing

Page 23: Efc Uk 2010

When we hunt our customers just When we hunt our customers just like wild animals they will run from like wild animals they will run from

ususButBut

When we fish for them they will When we fish for them they will come to us willingly.come to us willingly.

Hunting vs. FishingHunting vs. Fishing

Page 24: Efc Uk 2010

Thank You!Thank You!

"Many persons have a wrong idea of what constitutes true happiness.  It is not attained through self-gratification but through fidelity to a worthy purpose." --Helen Keller

It is true that no one can make you happy except yourself.  So, how do we do this?  First, we make a choice to be happy.  Then, we express ourselves in a way that helps others.  When we see the difference that we can make in the world, when we see that there is something that we can do to make this world a better place, we feel worthwhile - and we can't help but feel happy about our contribution.