efal3 social media contents editing gud

18
EFAL3 Social Media Contents Editing GUD EFAL3 Social Media Team

Upload: qianli-andrew-cheng

Post on 13-Feb-2017

144 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: EFAL3 Social Media Contents Editing GUD

EFAL3 Social Media

Contents Editing GUD

EFAL3 Social Media Team

Page 2: EFAL3 Social Media Contents Editing GUD

Fonts

Page 3: EFAL3 Social Media Contents Editing GUD

OFFICIAL ENGLISH FONT

Calibri font

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789&(,.!?:)

EFAL3 Social Media Team

All English words are set in Calibri• Spacing: -25• Headline: Calibri (Headings)• Body text: Calibri (Body)

Aa

OFFICIAL CHINESE FONT

微软雅黑All Chinese words are set in 微软雅黑• Headline: 微软雅黑• Body text: 微软雅黑

中文字体Spacing

For Chinese text, spacing is set to 0. Spacing for latin languages, alphabets and numericals should be set to -25.

EFAL3 Social Media WeChat Editing GUD 1.0

Page 4: EFAL3 Social Media Contents Editing GUD

OFFICIAL ENGLISH FONT Use this page as a reference when typesetting:

EFAL3 Social Media Team

Headline: Calibri (Headings)Spacing: -25Length: Headline should be as short as possible.

Consecteturadipisicing

Detailed information: Calibri (Body)Spacing: -25Size: 12pt

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod temporlabore et dolore magna aliqua. ex ea commodo consequat.

Heading for body copy: Calibri (Body)Spacing: -25Size: 16pt

Duis aute irure dolorDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt

Body copy: Calibri (Body) Spacing: -25Size: 15

EFAL3 Social Media WeChat Editing GUD 1.0

Page 5: EFAL3 Social Media Contents Editing GUD

OFFICIAL CHINESE FONT Use this page as a reference when typesetting:

EFAL3 Social Media Team

Headline: 微软雅黑Spacing: 0Length: Headline should be as short as possible.

更快掌握Detailed information: 微软雅黑Spacing: 0Size: 12pt

在过去的四十多年里,英孚一直致力于研究加速语言学习的方法。大多数培训学校所宣称“快”往往意味着他们能给予学生的 “更少”—更少的学习素材及更少的课。

Heading for body copy: 微软雅黑Spacing: -25Size: 16pt

掌握“纯正”英语很多中国学生在进入英孚之前评价他们从小到大所学的英语是无法用在实际生活中的“哑巴英语”。生活具乐部可以确保你能够学以致用。无论您学好英语是为了获得一份跨国企业的工作,与外国同事、国际友人交流合作,还是为了出国旅游、留学,生活具乐部将您的每一项需求考虑并设计在内。Body copy: 微软雅黑Spacing: -25Size: 15

EFAL3 Social Media WeChat Editing GUD 1.0

Page 6: EFAL3 Social Media Contents Editing GUD

FontsColors

Page 7: EFAL3 Social Media Contents Editing GUD

COLORS- PRIMARY

EF Blue

EFAL3 Social Media Team

EF Pink

EFAL3 Social Media WeChat Editing GUD 1.0

Blue has always been a part of EF’s history, and today, it remains EF’s core corporate color.

Pink is an alternative brand color. On the web, pink is the “Call-to-action color”. Use it to draw attention to the single most important button on the screen.

Page 8: EFAL3 Social Media Contents Editing GUD

COLORS- NEUTRAL

EF Neutral Colors

EFAL3 Social Media Team

EFAL3 Social Media WeChat Editing GUD 1.0

Page 9: EFAL3 Social Media Contents Editing GUD

WeChat Editing Summary

Editing tool: http://www.135editor.com/

EFAL3 Social Media Team

EFAL3 Social Media WeChat Editing GUD 1.0

Font: 微软雅黑Size: Headline 16ptBody copy 15ptDetailed information 12pt

Color:Main color: 0c0c0cHighlight color: EF Blue/ EF PinkExplanation color: 7f7f7f

Main arrangement mode: Align left

Page 10: EFAL3 Social Media Contents Editing GUD

Pictures

Page 11: EFAL3 Social Media Contents Editing GUD

What we want

EFAL3 Social Media Team

What we avoid

EFAL3 Social Media WeChat Editing GUD 1.0

• Bright• Graceful• Quality• Exquisite• Mature

• Cute• Fuzzy• Ugly• Cartoon• Stuffy• Kids/ Teenagers

Page 12: EFAL3 Social Media Contents Editing GUD

EXAMPLE - BUSINESS RELATED

DO

EFAL3 Social Media Team

EFAL3 Social Media WeChat Editing GUD 1.0

DONT

Page 13: EFAL3 Social Media Contents Editing GUD

EXAMPLE – LIFE STYLE RELATED

DO

EFAL3 Social Media Team

EFAL3 Social Media WeChat Editing GUD 1.0

DONT

Page 14: EFAL3 Social Media Contents Editing GUD

EXAMPLE - TRAVEL RELATED

DO

EFAL3 Social Media Team

EFAL3 Social Media WeChat Editing GUD 1.0

DONT

Page 15: EFAL3 Social Media Contents Editing GUD

Design04

Page 16: EFAL3 Social Media Contents Editing GUD

DESIGN FOR THE PICTURES

WeChat

EFAL3 Social Media Team

EFAL3 Social Media WeChat Editing GUD 1.0

Page 17: EFAL3 Social Media Contents Editing GUD

DESIGN FOR THE PICTURES

Weibo

EFAL3 Social Media Team

EFAL3 Social Media WeChat Editing GUD 1.0

Page 18: EFAL3 Social Media Contents Editing GUD

EFAL3 Social Media Team

THANK YOU