USING SOCIAL MEDIA FOR YOUR JOB SEARCH

Webinar presented by: Kaisa SchreckSocial Media Manager

EF Education First

Stefan SennekampGlobal InternOnline Campaign Team

EF Education First

WHY? HOW?

References: (1)

WHY USE SOCIAL MEDIA? HOW DO YOU USE IT EFFECTIVELY?

SOCIAL MEDIA IN THE GLOBAL WORKPLACE

THE SOCIAL MEDIA REVOLUTION

References: (2)

FACEBOOK: 1.15 BILLION USERS (3rd BIGGEST COUNTRY IN THE WORLD)YOUTUBE: 1 BILLION USERS (4 BILLION VIEWS PER DAY)TWITTER: 500 MILLION USERSLINKEDIN: 238 MILLION USERS

RECRUITERS & SOCIAL MEDIA

References: (3) (4)

“The resume of the future should enable candidates to tell their story without the limitations of a plain text document. Profiles will be an interactive experience with rich content that should adapt and dynamically direct viewers to relevant skills, strengths and accomplishments based on the viewers needs”

Chris Rickborn

RECRUITMENT 2.0

DO’s

PLAN YOUR DIGITAL STRATEGY

PASSIONS PLATFORMS OBJECTIVES INVESTMENTS

References: (5) (2) (6) (7)

ESTABLISH YOUR PRESENCE

“Give people something to see when they look for you online”

SET UP A PROPER LINKEDIN PROFILE BUY YOUR DOMAIN NAME (www.name-surname.com) PROVIDE LINKS TO YOUR PUBLIC SOCIAL MEDIA ACTIVITY

BUILD A ROBUST LINKEDIN PROFILE

HEADLINE POSITIONS PICTURE KEYWORDS CONTACTS CONTENT RECOMMENDATIONS

COMPLETE YOUR PROFILE! MOST IMPORTANT: HEADLINE, PICTURE, RECOMMENDATIONS

CONTROL YOUR PERSONAL BRAND

CONSIDER USING AN ONLINE RESUME SERVICE WEBSITES LIKE RESUM.UP, FLAVORS.ME, VIZUALIZE.ME, ABOUT.ME, DOYOUBUZZ

DONT’s

AVOIDING SOCIAL MEDIA PITFALLS

THE GOOGLE TEST

WHAT APPEARS FIRST WHEN YOU GOOGLE YOUR NAME? TRY TO CONTROL IT (e.g. DOMAIN NAME)

ANY INAPPROPRIATE PAGES?

DON’T CONNECT WITH EVERYONE

References: (8)

ACTIVATE FACEBOOK PRIVACY SETTINGS

BE CAREFUL WITH WHAT YOU PUBLISH ONLINE

References: (9)

MAKE SURE YOUR PERSONAL BRAND IS CONSISTENT

References: (10)

UNLEASH YOUR SOCIAL MEDIA POTENTIAL

DEVELOP YOUR NETWORKS

44% OF JOBS ARE FILLED THROUGH NETWORKING BUILD RELATIONSHIPS JOIN SOCIAL NETWORKS AND NETWORKING EVENTS GLOBALIZE YOUR NETWORK AND BE PROACTIVE

References: (11)

TELL YOUR STORY

SHARE YOUR PASSIONS AND INTERESTS SHARE PROFESSIONAL CONTENT AND OTHER INFORMATION THAT ADDS VALUE

References: (12)

LINKEDIN GROUP-

EF LANGUAGE SCHOOLS FOR PROFESSIONALS

More information

LANGUAGE LEARNING INTERNATIONAL TRAVEL & EDUCATION CAREER DEVELOPMENT

ABOUT EF

OUR MISSION:BREAKING DOWN BARRIERS

LANGUAGE CULTURE GEOGRAPHY

450 SCHOOLS

50+ COUNTRIES15 MILLION STUDENTS

HOW CAN EF HELP YOU?

CONNECTEF WEBSITE FACEBOOK LINKEDIN TWITTER YOUTUBE

QUESTIONS & ANSWERS

NEXT WEBINARHOW TO MASTER YOUR JOB INTERVIEW ABROAD

October 3, 2013 – 4.30 pm CET

REFERENCESPICTURES(1) http://socialmediatoday.com/leaderswest/1440796/infographic-77-all-jobs-are-posted-linkedin(2) http://www.viralblog.com/social-media/2013-and-beyond-the-social-media-revolution/(3) http://careerenlightenment.com/infographic-2012-social-media-recruiting(4) http://mashable.com/2013/09/13/social-network-employers/?utm_cid=mash-com-fb-main-link(5) http://socialmediabuff.com/tag/music/(6) http://www.thinkstockphotos.de/royalty-free/lebenslauf-pictures(7) http://bilgrimage.blogspot.com/2012/07/global-warming-and-food-shortages-with.html(8) http://katywidrick.com/2010/11/22/when-to-friend-when-to-reject/(9) http://mashable.com/2013/09/16/online-activity-unemployment/?utm_cid=mash-com-fb-main-link(10) http://www.chicagonow.com/hoppy-times/2013/08/consistency-is-key-but-not-how-you-might-

think/(11) http://www.construction21.eu/lietuva/(12) http://www.buckner.org/engage/yourstory.shtml