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Vector

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Vector vs raster

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Preparing your artwork Print vs web

Different color modes CMYK, RGB When to use the right mode? Resolution

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RGB color mode

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Red

Green

Blue

CMYK color mode

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Cyan

Magenta

Yellow

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Resolution PPI, DPI, ...

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Working with Adobe Illustrator

CMYK colors Raster and vector Right resolution (for web and

print) Bleed for print (for print)

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Why Adobe Illustrator Many competitors on the market (InkScape,

Corel Draw, ... ) Large team of people constantly working

on the improvements and new technologies

Already familiar environment Flexible Compatible with other Adobe programs! Can work with most vector file extensions

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Vectors in Adobe Illustrator

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o Anchoro Patho Handle

Interface

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Good to know design tips! Leave space around logos, text, images, …

Leave space around edges Don’t be afraid of white space Keep it simple Emphasize the most important Vibrant colors, bolded text, frames, … Main diagonal Be creative!

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