가려운곳시원하게긁어주기 · industrial elec m l enterprise/supplier pdm integration ws...

© 2008 IBM Corporation

1

2008 2008 소프트웨어소프트웨어 비즈니스비즈니스 파트너파트너 데이데이


가려운가려운 곳곳 시원하게시원하게 긁어주기긁어주기

IBM SWG Industry Solutions IBM SWG Industry Solutions 소개소개Flexible, Customizable Software Combinations designedFlexible, Customizable Software Combinations designed

to solve Business Problemsto solve Business Problems20082008년년 77월월 22일일

김김 석민석민 상무상무 (([email protected]@kr.ibm.com))




2


인더스트리솔루션(Industry Solution)은무엇인가?

IBM의인더스트리 Industry Solution은어떤것이있는가?

어떻게팔것인가?

차례


3


Why Industry Solutions?

IBM believes a vertical solutions positioning can give its products an important edge. “Verticalization of middleware is where there is life,” said Software Group Senior VP and Group Executive Steve Mills at a software analystevent in November 2003.

LAS VEGAS, NV--(Marketwire - April 7, 2008) - IBM (NYSE: IBM) today announced a new industry framework for financial services …………

"The success of IBM's industry frameworks for retail and healthcare clearly illustrates the importance of industry specialization and its ability to deliver tangible and real business results to our clients," said Steve Mills, senior vice president and group executive, IBM Software Group. "By combining the agility of an SOA environment with a proven and integrated industry framework, IBM is able to provide our banking and financial services clients with a powerful offering that is unmatched in the industry."

"I've never met a customer who didn't want to talk about IT within the context of their own business," Steve Mills, April 7, 2008

“… the Industry Frameworks that we have, lift the value proposition and put us front and center in front of Line-of-Business people that are critical decision makers in the customers we serve ….

It fundamentally changes the game and puts us out in front of our generic competitors. It is unique integration that no application vendor can provide, and It is unique integration and value that no middleware vendor can provide.”Steve Mills, 2007

Industry Solution Play는 Deal 사이즈를크게할뿐만아니라 IBM 소프트웨어를차별화하는주요한이니셔티브이다 –윤종기전무 , 2008


4


Industry Solution Sales를위한 IBM의노력과결과

Business Results

산업별특화된전문 SW Sales 인력의운영 => SW Deal Size의증대Industry Value Assessment Workshop의적극적이용

Industry 접근전략 : 1-2-3의수행

하나 : 인더스트리의이해 : Virtual Summit 등 -> Seller들의 Enablement

둘 : 효과적인전략도출을위한합동Workout 및 Account Planning ( Cross Brand 간)

셋 : 고객대상의인더스트리 Summit 새로운영업기회의도출


5


Software Group Industry Solutions

IBM software industry solutions are flexible, customizable software combinations designed to solve business problems

specific to each industry.

They are based on real-world industry needs for flexible IT, information on demand, collaboration, systems and services

management, and software development and life-cycle management.

We have developed have more than fifty customised solutions for the telecommunications (telco, energy and utilities industries), distribution (CGP, retail and transportation industries), public

(government and health industry), finance (banking and finance industries and financial markets) and industrial sectors

(aerospace & defence, automotive, chemical & petroleum industries).

Our industry solutions include frameworks made up of unique industry products, workflows and data-models designed to meet

present and future industry needs


6


What is a Business Solution? Offering that solves a client's business problem through a combination of:

Industry and subject matter expertiseDefined IP, applications, tools and methodologiesBusiness partner ContentGlobal delivery model

What is an Industry Framework? A software platform based on business specific usage pattern

It includes:

Industry extensions & standardsSupports an ecosystem of business partnersBased on SOA

IBM business solutions are powered by Industry Frameworks and Smart SOA


7


Strategic Business DriversClient Requirements

Business SolutionsIBM & Partner IP

Industry FrameworkSoftware Platform with Industry extensions

Key SW ComponentsTechnology Platform

Integration MiddlewareUser Collaboration & Interaction

Systems Mgt & SecurityDevelopment Tools

Business Solutions : Supporting Strategic Business Drivers through an Integrated Solutions Approach


8


Business Solutions on IBM SW Platform

2335

711

62

245

641

52

13

9

8

11

11

Total

Industrial

Finance

Public

Distribution

Communications

Aerospace & DefenceAutomotiveChemical & PetroleumElectronics

Banking and InsuranceFinancial MarketsCross-Industry

GovernmentHealth

CGPRetailTravel & Transport

TelcoEnergy &UtilitiesMedia


9


Business Solutions, 27 are high focus for AP

MHPDIF / MIF

xInd - Product Devt IntegrationHHMIFElect - Valu chn mgt -RosettaNet

HHAirlines and GDS

HHRIFReatil -Total StoreHHRIFRetail - Multi-channel retailingHHRIFMerchandising & supply chain

HHRIFRetail - Business Intelligence

Dist – CPG & Retail

•IM Content Mgr, Product Center, Filenet, Cognos•WebSphere Commerce, IntegrationLLCPG Integrated Market Mgt

LLConsumer Driven Supply ChnDist – T&T

•WS Integration, Partner Gateway, zTPF•Tivoli Maximo,•IM MDM, Warehouse

MHAirportsMHRail ServicesMMFreight and LogisticsMMTravel-related services

MHAuto - Marketing, sales & svcs

HHIIFC&P – Ent. Asset Mgt / RFID

Industrial

PDIF

IIFIIF

MIFPDIFPDIFPDIF

Frame work

LMElect - Sales Service Chan. MgtLMElect - Value chain mgt visibility

•Lotus Portal, Pervasive•WebSphere Process and Integration•IM Product Center, DataStage•Maximo, Presence Server

L MElect - Enterprise/Supplier Integ

LHC&P - iField Intelligent Oil FieldLHC&P - iPlant(intelligent Plant

HHAuto - Manufacture productivityMHAuto - Product Lifecycle mgtMHA&D - Supply chain after mktMHA&D - Product Lifecycle Mgt

Dominant ProductsAP Priority& Maturity

Solutions

Public – Govt / Health•WS Health, Tiv.i, Lotus Portal, WEA

LLHIFHealthcare Payer xFormationLLHIFHealthcare Provider xFormation

MHe-Government

MHInsurance - Core SolutionMHInsurance - Front Office Soln

Finance

•WS Process Svr, Integration,Legacy•IM Content Mgr, Cust Center, Info Server, Cognos, Filenet •Lotus Portal, WS Dashboard•Rational ATW

HHCCIBanking - 360 View of CustM HBanking - Front Office Multi-Chn

LMBanking - Core Systems xFormLMPFFSBanking – PaymentsMMInsurance - Business Perform.LMxFinance Risk&Compliance

•WFOML WFOFin Mkts - Low Latency Mkt Data

Comms - Telco•WebSphere Telco Server, Integration•Rational Composer, UP for IMS, ClearCase / Quest, Portfolio Mgr•Tivoli Maximo, Netcool, Security

HHSPDENext Gen Service CreationHHSPDENext Gen Service DeliveryHHSPDEService ManagementHHSPDEBSS/OSS IntegrationLMWeb 2.0 / Innovation Factory

MMSingle View of Cust & Product

Comms – E&U / Media

•IM Common Store, Integration Server, Intelligent Minder

LLSAFECustomer Operations xFormLLSAFEIntelligent Utility NetworkLLSAFEUtilities Network RevitalizationLLSAFEEnterprise Asset ManagementLL MHProduction and Distrib Form

Public – Govt / Health

•Tivoli Maximo, ID Mgr, Access Mgr•IM Info Integrator, Content Mgr•Portal, WS Integration

MHNCODefence : Network centric ops

LMCPBMCustoms, ports and border mgtLMTIFPublic Safety and SecurityLMSocial Services & SecurityLMGovernment Shared Service Ctr

Frame work Dominant Products

AP Priority& Maturity

Solutions


10

2008 2008 소프트웨어소프트웨어 비즈니스비즈니스 파트너파트너 데이데이360 View of Customer : CDI (Customer Data Integration)

300 여개의검증된마스터데이타 (ex. 고객, 계약등) table이이미정의되어있으며, 이에대한처리를위한500여개의 SOA 기반서비스를제공

<솔루션특징>

-표준인터페이스를 이용한타시스템(EAI/ESB, front/back-end/분석시스템등) 과유연한연계

- MDM 시스템은비즈니스데이터트랜잭션처리(CRUD)외에실시간운영환경의안정성과성능을보장하기위해transaction manager(controller), 배치처리기, 성능모니터링, 에러핸들링등트랜잭션서버엔진기능을갖추고있음.

-데이터유효성과품질관리를위해중복방지, 비즈니스 rule 처리엔진, 데이터표준화및정제, 자동이력관리, 보안및권한관리

-분석정보즉시화, 이벤트정보감지및알림기능

<솔루션구성>

-Consulting 서비스 : 전사마스터데이타통합방안및솔루션을활용한구축.

-IBM solution : WebSphere Customer Center, ETL, DQM solution

특징

기업내데이터처리에대한통합을통해일관된데이터의품질을보장하고, 다른시스템과의유연한

연계를통한실시간데이터처리를제공하는전사적관점의마스터데이터관리기능을제공

개요

• CISCO

• Honeywell

• UK National Health

• US Department of Citizenship

• MetLife

• Standard Insurance

• Carrefour

• Staples

아키텍쳐

표준화된데이터항목, 처리프로세스, 규칙확립을통한고품질데이터확보

어플리케이션중립의유연한공유구조를통한신상품/서비스개발기간단축

실시간데이터확보/활용을통한시장대응력향상

선진규제에대한즉각대응및개인정보보호관리용이

저품질데이터또는품질향상노력에의한비용발생절감

교차판매, 고객만족도향상을통한새로운매출창출기여

기대효과

협력사/ISV

• AT&T

• Bell Canada

• Bank of America

• Citi Group

주요 Reference

Action - CDIBusiness Services

KnowledgeCustomer

Master Profile

Integrity - Data Quality Management

Intelligence -Business Rules & Event Detection

Intelligence –Data Access &

Governance Rules

WebSphere Customer Center™Central Transaction Server

Ser

vice

Int

erfa

ces

Event Manager & Evergreen

Batch Transaction Processor

Data Stewardship Application

WebSphere Customer CenterApplications

Intelligence-Data access

사용자별처리서비스접근권한및사용자별데이터접근권한

Intelligence-Business rule

비즈니스규칙(business rules)과이벤트감지기능및핵심데이터변경감지및공지

Integrity ( ETL & DQM)

데이터품질관리 (Data Quality Management) 기능(중복제거,레코드비교,데이터유효성,표준화,데이터클린징)

Action

SOBA (service-oriented business application) & 모든기능은비즈니스서비스로외부에서상호운용가능합니다

Sample


11


Frameworks, 7 are high focus for AP

WSIM360 View of Customer (Multi Channel)HHCCIBankingFinance

IMWSValue chain management (RosettaNet Collaboration Portal)HHMIFElecIndustrial

LotusWSEnterprise/Supplier PDM IntegrationLMElecIndustrial

LotusWSiField (Intelligent Oil Field)LHC&PIndustrial

LotusWSiPlant (intelligent Plant)LHC*PIndustrial

WSLow Latency Market Data Distribution (WFO)MLWFOFinMktsFinance

LotusWSProduct Lifecycle ManagementMHPDIF

PDIF / MIF

A&DIndustrialLotusWSSupply chain integration and aftermarketMHA&DIndustrialLotusWSProduct Lifecycle ManagementMHAuto Industrial

LotusWSProduct Development Integration FrameworkMHxIndustrialIndustrial

WSTivoliDefence : Network centric operations (NCO)MHNCOGovtPublic

IMWSPaymentsLMPFFSBankingFinanceWSTivoliCustoms, ports and border managementLMCPBMGovtPublicWSTivoliPublic Safety and SecurityLMTIFGovtPublic

TivoliWSHealthcare Provider transformationLLHealth PublicTivoliWSHealthcare Payer TransformationLLHIFHealth PublicTivoliWSProduction and Distribution Transformation (Media Hub)LLMHM&EComms

IMWSCustomer Operations TransformationLLE&UCommsWSTivoliEnterprise Asset ManagementLLE&UComms

Rational/Tivoli IMUtilities Network RevitalizationLLE&UCommsRational/Tivoli IMIntelligent Utility NetworkLLSAFEE&UComms

WSTivoliEnterprise Asset Management / RFID Tracking . Location AwarenessHHIIFC&PIndustrialLotusWSManufacturing productivityHHAutoIndustrial

WSTotal StoreHHRetailDistIMWSMulti-channel retailingHHRetailDistIMWSMerchandising and supply chain management HHRetailDist

IMRetail Business Intelligence (RBIS)/IODHHRIFRetailDistTivoliWSBSS/OSS IntegrationHHTelcoCommsTivoliWSService ManagementHHTelcoComms

RationalWSNext Gen Service Delivery (IMS and SDP)HHTelcoCommsRationalWSNext Gen Service CreationHHSPDETelcoComms

Lead Brand 2Lead Brand 1SolutionsF/work

Maturity in AP

F/work Relevance in

AP

Frame-workIndustry


12


PDIF : SOA Based PLM Int Framework (MFG R&D )

통합시나리오구현 – SCM, ERP, CRM, Large file management, multi-site

마스터데이터관리 – Multi-사이트, PDM/ERP/etc., 부품, 제품, 위치

협업기능 –협업Workplace, 비즈니스동기화, 이슈관리

전사프로세스관리 – multi-프로세스통제, 모니터링, 개선매커니즘제공

시스템관리기능 –보안, 문제관리, 리포팅

특징

SOA 기반의 PLM 전사통합/협업솔루션

PDIF ( Product Development Integration Framework ) 및엔지니어링시나리오보유

PLM 분야 ( Rendering/PDM/Simulation/ESLM/Digital Mfg ) 의 leading company

Global best 기업과의협력프로젝트경험

개요 VM

MAGNA STEYR

아키텍쳐

시장대응력향상 : 신제품출시관련유연한통합 PLM 프로세스구현

개발비용절감 : 기존설계정보및부품마스터데이터재사용증대

개발생산성증대 : Self-서비스, 정보의재사용및협업환경을제공

투자의효율성 : 비즈니스전략과연계된프로젝트투자및리소스투입관리

기대효과

DSPTC

협력사/ISV

Airbus

IBM

주요 Reference Sample


13


Industry Business Value Team- IBVA Overview

A team of specialists with software, consulting, and industry background

Partner with you to understand how to apply technology solutions to solve real business problems

Determine the value of the recommended solution in your context relative to your current environment

Present deliverables that document and visualize the recommended solution and its business impact


14


주요 Industry Solutions : 무엇을팔것인가?

Total Store frameworkMulti channel retailing

유통

SI 사들과협력필요Military network MonitoringCrime information warehouseSocial Services-integrated case management

공공기관

한정된고객Service Delivery PlatformNext Gen Network -SQMDigital Media

통신

Enterprise Integration (PDIF)

PLM

Manufacturing Productivity (MES)

제조및장치

장기고객관계필요

차세대수요와연계

사례중시

Customer Insights(CDI )NGS-Core system transformationInformation IntelligenceBusiness Process InnovationIAAAML, IFRS

금융

특징중점 Industry Solutions산업


15


Industry Solutions 영업을위한한국 IBM의접근전략

어떻게팔것인가?


16


Industry Solutions 영업을위한한국 IBM의접근전략


17


감사합니다!

가려운곳시원하게긁어주기 · industrial elec m l enterprise/supplier pdm integration ws...

Documents