Eee PC S101 Sales Kit

2008/08/26

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Agenda

• Position & Target MarketPosition & Target Market• Overall Spec• Unique Selling Points• Competitor Analysis

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S101 Position

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S101 Design Concept

•Exquisite

•New experience

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Target Customer

• Social Elite• Travel Explorer• Free Writer

The one who dreams gorgeous mobility.

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Agenda

• Position & Target Market• Overall SpecOverall Spec• Unique Selling Points• Competitor Analysis

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ID Appearance

25 mm

Ultra slim shape

18 mm

Electroplated frame and hinge

High-gloss UV painting LCD cover & bezel

Metallic lining palm rest

Tasteful Swarovski crystal decoration

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I/O Ports

Kensington Lock Port

Mic in Headphone JackUSB 2.0 Port

VGA PortMulti-in-1 Card Reader Ethernet Port DC Port

USB 2.0 Ports

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S101 SpecDisplay 10.2” Wide active matrix LED backlight TFT, WSVGA 1024x600, 252K colors max

Dimensions & Weight 264(w) x 180.5 (d) x 18 ~ 25mm ; 1kg

Battery Pack & Life Polymer battery: 36W/hr; 2S2P (2450mAh/cell)

Processor Intel Atom

ChipsetIntel 945GSE

ICH7-M

Main Memory 1x SODIMM socket for expansion up to 2GB DDRII DRAM support

Reader 4-in-1 MMC, SD, Memory Stick, MS-PRO flash card slot, Support push/push type ; short type

Storage SSD16GB / 32GB / 64G

LAN On board 10/100 Mbps Fast Ethernet controller

WLAN802.11B/G/N

Support Antenna x 2

Bluetooth Bluetooth V2.0

Interface

1 x VGA port (D-sub 15-pin for external monitor)

3x USB 2.0 ports

1 x LAN RJ-45

2 x Audio jack: Head phone / Mic-in

Camera 0.3M Pixel Video Camera

Keyboard 92% standard keyboard

AudioHi-Definition Audio CODEC

Build-in high quality stereo speaker

Microphone Array Mic.

Touchpad Multi touch

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Agenda

• Position & Target Market• Overall Spec• Unique Selling PointsUnique Selling Points• Competitor Analysis

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Ultra Slim Shape

• Eee PC S101, the slimmest netbook, brings users the wonderful mobility

• Thickness is only 18~25 mm• Smaller than a B5 paper folder

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Secret of Slimness: Polymer Battery

• Battery can be shaped almost however we please by using Li-poly cells

• The rate of self-discharge of polymer battery is much lower

• Lighter, safer design

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“Solid” Storage

• SSD without moving parts better endure strong shock, extreme temperatures, and high altitude to eliminate risk of mechanical failure.

• Shock-proof SSD design offers the carefree on-the-go computing• S101 MLC adopts new-tech controller IC and SATA connector to

provide higher processing speed than SLC

moving parts

Traditional HDD SSD

MB/ Sec

0

10

20

30

40

50

60

70

80

Read Write

S101 MLC

SLC

80

41

2824 25

45

0

10

20

30

40

50

60

70

80

Read Write Boot Time

Seconds

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Power Saving Technique

• Super Hybrid Engine has 3 modes for users to adjust CPU frequency, voltage, and LCD brightness to minimize system noise and power consumption or to maximize system performance.

• With Super Hybrid Engine, the battery life of Eee PC S101 can be extended longer

Enhance 14% performance

Save up 15% power for CPU

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Everything you need is large

• Large 92% standard keyboard to type• Large touchpad zone to move• Large 10.2” screen to watch• Up to large 64G SSD to store

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Multi-touch Touchpad

Scrolling

Two-finger Zoom in/out

Two-finger Scrolling

• Easy controlling even without a mouse

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Richer wireless connectivity

• Enjoying 5 times faster surfing speed by 802.11n• Let’s forget cables; built-in Bluetooth allows users

wirelessly enjoy music, transfer files, and connect with devices.

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• The huge online storage size: 20G• Give and get your files wherever you are• Share your files with whomever you want• Providing users the highest flexibility to make great use of files• Easy user interface; just like a built-in disk drive

Just like a built-in disk drive

Upload and edit your files

Share your files

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High-quality Communication

• Digital array microphone enhances speech-centric applications to provide clearer communication and higher quality of recording

Eliminate background noise while recording

60°

• Noise Suppression

The static and fixed frequency will be suppressed and the microphone quality will be upgraded.

• Acoustic Eco Cancellation

Reduce the eco sound from the microphone

• Beam Forming

Only the sound (direction 60° ) is recorded

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Easy User Interface of Linux

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Various Built-in Linux Applications

• The over 50 bulit-in APs provide users the easiest environment to learn, work, and play

• Compatible software with MS office• Integrated IM application and Skype• Lots of learning tools for language and science• Diverse games for your leisure time

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Agenda

• Position & Target Market• Overall Spec• Unique Selling Points• Competitor AnalysisCompetitor Analysis

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Eee PC S101 Acer Aspire One HP 2133 MSI Wind NB

Screen 10.2” WSVGA 1024x600 8.9" WSVGA 1024x600 8.9" WXGA 1280x768 10" WSVGA 1024x600

Dimension 264(W)x180.5(D)x25(H)mm 249(W)x170(D)x29(H)mm 255(W)x165(D)x31(H) mm 260(W)x180(D)x31.5(H) mm

Weight 1kg 0.97kg 1.27kg 1.15kg

Battery 4-cell Polymer battery 3 Cells; 3 Cells 3 Cells

Processor Intel Atom Intel Atom VIA C7 Intel Atom

Memory 1G/2G 512 MB 1G/2G 1G

Card Reader Multi-in-1 Card Reader Multi-in-1 Card Reader SD Card Reader Multi-in-1 Card Reader

Storage SSD 16GB/ 32GB/ 64GB SSD 8G/ HDD 120G HDD 120G / 160G HDD 80G

Web Storage 20GB

Wireless802.11B/G/N 802.11B/G 802.11B/G 802.11B/G

Bluetooth V2.0 Optional Bluetooth V2.0

Interface

VGA port x 1 VGA port x 1 VGA port x 1 VGA port x 1

USB 2.0 ports x 3 USB 2.0 ports x 3 USB 2.0 ports x 2 USB 2.0 ports x 3

LAN RJ-45 x 1 LAN RJ-45 x 1 LAN RJ-45 x 1 LAN RJ-45 x 1

Head phone x 1 Head phone x 1 Head phone x 1 Head phone x 1

Array Mic. x 1;Mic-in x 1 Mic-in x 1 Mic-in x 1 Mic-in x 1

Card reader x 1 Card reader x 2 Card reader x 1 Card reader x 1

Camera 0.3M Pixel 1.3M Pixel 1.3M Pixel 1.3M Pixel

Keyboard 92% Keyboard 85% Keyboard 92% Keyboard 92% Keyboard

AudioHD Audio CODEC HD Audio CODEC HD Audio CODEC HD Audio CODEC

Stereo speaker Stereo speaker Stereo speaker Stereo speaker

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Eee PC S101 Panasonic R7Toshiba Portege

R500-S5004Sony VAIO TZ37TN

Fujutsu LOOX P/B70N

MSRP $699 $2799 $2699 $2299 $2199

Screen 10.2” WSVGA 1024x60010.4" XGA TFT

1024x768 12.1” WXGA 1280x 800 11.1” WXGA 1024x768 8.9” 1280x768

Dimension 264 x180.5x18~25mm229 x 187 x 29.4~42.5

mm281.9 x 216 x 19.6~25.4

mm277 x 198.2 x 22.5 ~

29.8 mm 232x167x34.5 mm

Weight 1kg 0.94kg 0.78 kg 1.2kg 0.975kg

Battery4-cell Polymer battery;

5 hrs7 hrs 5.5 hrs 11 hrs 4. 6hrs

Processor Intel AtomIntel Core 2

Duo U7600 1.2 Mhz Intel Core 2 Duo U7600

Intel Core 2Duo U7700 1.33 Mhz

Intel Core 2Duo SU9300 1.2 Mhz

Memory 1G/2G 1G/2G 1G/2G 2G 2G

StorageSSD 16GB/ 32GB/ 64GB

+ on-line 20GBHDD 120G SSD 64G HDD 120G SSD 64G

Wireless802.11B/G/N 802.11A/B/G 802.11B/G/N 802.11B/G/N 802.11B/G/N

Bluetooth V2.0 Bluetooth V2.0 Bluetooth V2.0 Bluetooth V2.0

Interface

VGA port x 1 VGA port x 1 VGA port x 1 VGA port x 1 VGA port x 1

USB 2.0 ports x 3 USB 2.0 ports x 2, USB 2.0 ports x 3 USB 2.0 ports x 2 USB 2.0 ports x 2

LAN RJ-45 x 1 LAN RJ-45 x 1 LAN RJ-45 x 1 LAN RJ-45 x 1 LAN RJ-45 x 1

Head phone x 1 Head phone x 1 Head phone x 1 Head phone x 1 Head phone x 1

Array Mic. x 1; Mic-in x 1 Mic-in x 1 Mic-in x 1 Mic-in x 1 Mic-in x 1

Multi-in-1 Card reader x 1 SD Card reader x 2 SD Card reader x 1Multi-in-1 Card reader x

1Card reader x 1

Camera 0.3M Pixel None None 0.3M Pixel None

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Weight Comparison

• Lightest in 10” netbook segment

• Embrace large screen & light weight at the same time

Acer Aspire 1; 6-cell MSI U100; 3-cell HP 2133; 3-cell

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Slimness Comparison

4mmAcer Aspire One

6.5mmMSI Wing NB

6mmHP Mini-Note 2133

31.5mm

31mm

29mm

25mm

25mm

25mm