Market StratTeam Romulus

f i n a l p r e s e n t a t i o n

SONITE Products

ROLLExplorers

ROXYHigh Earners

ROCKProfessionals

PERIOD 1SPI

PRODUCTION

Advertising Budgets

Period 2ROC

KROL

L

Units Sold

30 12

Production Plan

25 10

Production 30 12

Beginning Inventory

0 0

Ending Inventory

0 0

SPIProduction

Competitive Research:Commercial Team

Period 3

**

**

Period 4

•Advertising Budget•Target Advertising•Production

Period 5

Period 6SPI Revenues

Period 7

Period 8SPI Revenue

Takeaways:

•Develop specific product characteristics based on R&D•Determine target segment before product development•Advertising budget should initially be much larger