The Essence of Value Education

Cora Chu,

Director, Segment Marketing & Channel

Corporate & Business Market

CSL Limited

CSL is more than just a mobile phone company and is changing the face of Hong Kong

telecommunications by delivering innovative voice and data services through state

of the art world leading technology. We are also the first mobile company in Hong

Kong to employ a distinctive market segmentation strategy and we use leading-

edge technologies to provide customer-focused services.

． Launched in 1983, 1O1O

is the premium brand of

CSL renown for its highly

reliable mobile network

and premium quality

customer service

． One2Free was first

launched in 1996 by CSL as

a lifestyle brand focusing

on various consumer

segments as well as SME

customers

． New World Mobility

became one of the mobile

brands of CSL in April 2006

as a result of merger. New

World Mobility offers 2G

mobile service targeting

general mass segment via

a Joint Venture company

Schools

M-Learning / E-Learning for Value Education

Teachers

Parents

Value Education to

Student

SustainableInteractive Monitoring

Mobile Technologies for Interactive Learning & Teaching

Tablet eBook to substitute Textbook

Quiz on mobile tablet to facilitate student learning

Distance Learning with HD Quality via mobile device anywhere

Reference Case – Pui Ching Mobile Learning Project

Further Applications of Mobile Technologies

Tracking Tag in school bag for student safety via mobile

positioning service

Real time imaging in school bus for student safety

Content Filtering on mobile device for

students

Schools

Fundamental Pre-requisites for Value Education

Teachers

Parents

Value Education to

Student

SustainableInteractive Monitoring