education and outreach campaign and water quality ... · campaign overview. community-based social...
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Education and Outreach Campaign And
Water Quality Improvement Plan
AcknowledgeStephen Groner Associates
NPDES Public Education Committee
Orange County Stormwater Program
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Agenda
•Introduction•Overwatering Is Out – Campaign Overview•Overwatering Is Out – WQIP
•Program Evaluation/Adaptive Management•Questions
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Introduction
Education &Engagement
Overwatering is Out
Campaign
Watershed Ambassadors
IRWMP
Institutional Partnerships
OCFCD Adopt A Channel
Environmental Data Portal
H2OC Website UCI
H2Outreach
CollaborativeProjects
STEM Content
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Overwatering is OutCampaign Overview
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Campaign Overview
Community-based social marketing is composed of four steps: uncovering barriers to behaviors and then, based upon this information, selecting which behavior to promote; designing a program to overcome the barriers to the selected behavior; piloting the program; and then evaluating it once it is broadly implemented (McKenzie-Mohr & Smith, 1999).
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Campaign Overview
Source: SGA
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Campaign Overview
2017 - Objectives
1. Grow program participation.2. Measurably increase knowledge and produce behavior change of
target audiences.3. Reduce pollutant releases to the municipal storm drain system and
the environment.4. Expand the campaign brand to address priority pollutants.
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Campaign Overview
Community Outreach• Yard Sign and Stickers Program• OC Garden Friendly Events• Community Champions
Campaign Tactics
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Campaign Overview
Online Content• Blog• Website
Campaign Tactics
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Campaign Overview
Digital Marketing: E-newsletter
Program Tactics
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Campaign Overview
Social Media: Facebook Fan Page
Program Tactics
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Overwatering is OutWQIP & OWIO Campaign
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Campaign & WQIP Priorities
1) Bacteria
2) Unnatural Water Balance
3) Geomorphic Impacts
WQIP Highest Priority Water Quality Conditions
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Campaign & WQIP Priorities
1) Bacteria
2) Unnatural Water Balance
3) Geomorphic Impacts
WQIP Priorities:
Overwatering is Out
Campaign Expansion
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Campaign & WQIP Priorities
1) Pre- and Post-Outreach Surveys
Campaign Evaluation:
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Campaign & WQIP Priorities
1) Pre- and Post-outreach Surveys
2) Impression Metrics
Campaign Evaluation:
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Campaign & WQIP Priorities
1) Pre- and Post-outreach Surveys
2) Impression Metrics
3) Research Pilot Program
Campaign Evaluation:
Map of Pilot Neighborhoods
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Campaign& WQIP Priorities
1) Pre- and Post-outreach Surveys
2) Impression Metrics
3) Research Pilot Program
4) Documented Behavior Change
Campaign Evaluation:
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Campaign & WQIP Priorities
1) Program Surveys
2) Impression Metrics
3) Research Pilot Program
4) Documented Behavior Change
5) Environmental Monitoring
Campaign Evaluation:
Fecal coliform seasonal geomean in Aliso Creek And average dry weather flow rate
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Questions
Questions?