edu. SEO MASTERY    

Chapter 1: Ethical Backlinking

by bertranddo.com

What is ethical SEO?    

• This term should be taken lightly

• Definitions varies from company to company

• Ethical to do SEO for sweatshops company?

• Is Google Ethical?

• Youtube $100M Lawsuits, Ebook Scanning, Warez, etc.

• Best practices are constantly evolving

So where does this leaves us?

What is ethical SEO?    

To me being ethical means having some respect for the website owners who are 'allowing' you to

get backlinks from them. 

"Treat The Other Like You'd Like to Be Treated."

Example of 'Ethical' SEO on my Blog

Good way to place your backlinks(always gets approved)

Bad way to place your backlinks(stays in spam folder)

More examples from Academia.edu

Good way to place your backlinks

Valuable + well written content

More examples from Academia.edu

Bad way to place your backlinks

Poor + Keyword Stuffed + unreadable content

Conclusion: Respectful SEO

DO

Put yourself in the shoes of the website owner 

Strive to add valuable well-written content

Vary your sources

DON'T

Put keywords in blog comments unless allowed by the owner

Abuse a link source (e.g. spam it to death)

edu. SEO MASTERY    

End of Chapter 1: Ethical Backlinking

TOMORROW: How to Find .edu Blogs & Forums

by bertranddo.com

edu. SEO MASTERY    

Chapter 2: Finding .edu Backlinks

by bertranddo.com

Introduction

• .EDU backlinks should be part of your SEO Strategy

• Avoid buying packets as they are often sold to 1000s

• I do not use .EDU forum commenting anymore

• Focus is now on my EDU blogs and blog commenting

• Search strings will provide you with an infinite source of backlinks, for FREE

• Here we will focus on teaching you how the main search strings work, I will send all my search strings by PDF tomw

Tools I use

   

• SEO Quake (extension for Chrome or Firefox)

• Google Search Options

• Allow at least 50 results on your page

• Sort by date and time for the most recent sources

Search Strings

• site:.edu inurl:blog

• site:.edu inurl:blog intitle:dog training ~dog training

• site:.edu "Powered by BlogEngine/Wordpress"

• site:.edu inurl:blog "disqus"

• "leave comment" or "post a comment"

• -"comments closed" // -"you must be logged in"

• site:.edu intitle:dog training "leave a comment" | "leave a post" | "leave a reply"-"comments off" | -"comments are closed"

More Search Strings

• Create EDU blogs

• site:.edu inurl:wp-signup.php 

• site:.edu inurl:register.aspx

• GOV sites 

• site:.gov

• site:.gov inurl:blog

edu. SEO MASTERY    

End of Chapter 2: Find .EDU blogsTOMORROW: 

My entire list of .EDU search strings (PDF)

by bertranddo.com