Shahab Kaviani Co-Founder, CEO@kavianis

Co-Founder Matching - 25,000 Founders

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Customer Development

• Universities began as co-marketing partners

• Observed programs & understood goals• Accelerate venture formation• Reengage alumni

• Proposed white-label solution (branded portals)

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First few customers

• Set expectation as an experiment• Co-creation• Waived licensing• Slowly increased price

• Manually built branded portals until demand was proven• Later invested in placing new

customers on shared architecture

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Problems we solved

• Adding value to competitions• Connecting people across colleges

• i.e. Business School students with Engineering School students

• Improving chances of successful ventures by bringing scientific approach to team formation

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Monetization

• Value we derived• Marketing channel

• Built referenceable customer list • Introduced setup fee with first year

free• Transitioned to setup and 1st year

license up front• Surprised by amount of legal efforts

required

Branded Portal Customers