Editorial. Is The Research Journal Doomed?

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<ul><li><p>August 1974, Vol. 46, No. 9 </p><p>Editor: HERBERT A. LAITINEN </p><p>analytical chemistry EDITORIAL HEADQUARTERS 1155 Sixteenth St N.W. Washington, D.C:'20036 Phone. 202-872-4600 Teletype: 710-822015 1 </p><p>Managing Editor: Virginia E. Stewart Associate Editor: </p><p>Assistant Editor: </p><p>Editorial Assistant: Linda A. Ferragut </p><p>Josephine M. Petruzzi </p><p>Andrew A. Husovsky </p><p>GRAPHICS AND PRODUCTION STAFF Manager: Leroy L. Corcoran Associate Manager: Charlotte C. Sayre Art Director: Norman W. Favin Artist: Linda McKnight </p><p>Editorial Assistant: Nancy J. Oddenino </p><p>EASTON, PA. </p><p>Associate Editor: Elizabeth R. Rufe </p><p>EDITORIAL PROCESSING DEPARTMENT, </p><p>- ADVWORY BOARD: Allen J. Bard, Fred </p><p>Baumann David F. Boltz E. G. Brame, Jr., Warrgn B Crummett M. A. Evenson Henry M. Faies A. F. Gindeis Kennetd W. Gardiner, Jdck M. Gill, JAanette G. Grasselli R. S. Juvet Jr., Theodore Kuwana: Oscar Menis, H'arold F. Walton </p><p>INSTRUMENTATION ADVISORY PANEL: Jonathan W. Amy Stanley R. Crouch Richard A. Durst, j . J. Kirkland, Ronald H. Laessig, M a r v q Margoshes, Harold M. McNair, David Seligson, Howard J. Sloane </p><p>- </p><p>- Cont r ibu t ing Editor: Claude A. Lucchesi </p><p>Department of Chemistry, Sorthwestern L-niversity, Evanston, Ill. 60201 -_ </p><p>Published by the AMERICAN CHEMICAL SOCIETY </p><p>1155 16th Street, N. W. Washington. D.C. 20036 </p><p>Books a n d J o u r n a l s Division John K Crum Director Ruth Reynard </p><p>Charles R. Bertsch Head, Edi tor ia l </p><p>Assistant t o the Director - </p><p>Processing Depar tmen t D. H. Michael Bowen Head, Journal8 </p><p>Depar tmen t Bacil Guile Head, Graphics a n d </p><p>Seldon W. Terrant Productfon Depar tmen t </p><p>Development Depar tmen t Head, Research a n d </p><p>Advertising Management CENTCOM, LTD. </p><p>(for Branch Offices, see page 843 A) </p><p>For submission of manuscripts, see page 766 A </p><p>Is the Research Journal Doomed? Recent trends are placing the traditional means of informa- </p><p>tion dissemination and storage through the scientific research journal into jeopardy. The increasing specialization and enor- mous growth of research has caused a proliferation of journals of narrow scope and, correspondingly, the number of specialists in- terested in a given article have become widely scattered throughout the world. Journals of wide scope are finding a de- creasing fraction of their readers interested in a given article. Subscription costs, especially for journals not sponsored by sci- entific societies but by commercial publishers, have risen to the point that scientists are increasingly depending upon libraries rather than personal subscriptions for their access to the pri- mary literature. Development of copying devices has made it so convenient and inexpensive to reproduce printed material that, despite the copyright laws, publishers are faced with a sort of secondary distribution pathway that is seriously undermining the traditional system. </p><p>The traditional sources of income, namely subscription charg- es and reprint sales, have been supplemented for many journals by page charges. ANALYTICAL CHEMISTRY has, for many years, been almost unique among primary research journals in having a sizeable magazine section carrying advertising. Substantial amounts of feature and review material can be provided in addi- tion to research papers a t a nominal subscription cost without levying page charges. Why can't all research journals do the same? The reason is simply that there is only a relatively fixed amount of total advertising revenue available and, in a free mar- ket, it will cluster where experience shows it to be most effec- tive. Our readers are especially interested in methodology and instrumentation, and they regard the advertising matter as well as the research articles important in keeping up-to-date. </p><p>Many journals will be experimenting with several methods of cutting the costs of the traditional approach. Some of these, in- cluding increased use of computer techniques in composition, will not be apparent to the user, whereas others such as micro- film, microfiche, miniprint and individualized reproductions from central storage will depart strongly from tradition. ANA- LYTICAL CHEMISTRY, with its dual character, will retain its traditional format until experiments by other journals clearly indicate advantages to be gained by innovation. </p><p>ANALYTICAL CHEMISTRY, VOL. 46, NO. 9, AUGUST 1974 1161 </p></li></ul>

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