@Selina_Power

Developing an Editorial Calendar to Manage Content

2Editorial Calendar

@Selina_PowerEditorial Calendar

3What is...

@Selina_PowerWhat is...

4Why do I need one?

@Selina_PowerWhy Do I need One?

Event and marketing promotions

Map future content + important dates

Content approval

Content status

5Assets

@Selina_PowerAssets

Time Management

Risk Prevention + Back Up

Strategic Messaging and Planning

Reduce Time Spent

Double as Marketing Calendar

6Time Management

@Selina_PowerTime Management

= Bad social media updates

No hot spot timing

7Risk Prevention + Back Up

@Selina_PowerRisk Prevention + Back

Up

8Strategic Messaging + Planning

@Selina_PowerStrategic Messaging +

Planning

Tip: Don’t use the exact same wording for each platform

A story can be told a thousandways but the message is still the same

9Reduce Time Spent

@Selina_PowerReduce Time Spent

More planning less procrastinating

Tip: block out an hour in your calendar every week

10Doubles as Marketing Calendar

@Selina_PowerDoubles as Marketing

Calendar

Is your marketing calendaran excel spreadsheet?

11Editorial Calendar

@Selina_PowerEditorial Calendar

12Editorial Calendar

@Selina_PowerKey Tips

1. Plan at least a week in advance (6 weeks if an event)

2. Remember this is a living document

3. Be consistent

4. Write the process for your business

5. Execute it

13Editorial Calendar

@Selina_PowerWhat’s Next?

Preschedule the content!

- Facebook Pre Scheduling Function

- Use Hootsuite (Free) or Sprout Social (paid)

MEASURE!!!

http://www.bluewiremedia.com.au/speaking/snappy-sentences

14Editorial Calendar

@Selina_PowerPackaging

It’s all about the packaging

15Editorial Calendar

@Selina_PowerUpworthy Example

10,000 Page Views

2,000,000 Page Views

16Optimize your headlines

@Selina_PowerOptimize Your

Headlines

Zac Wallace speaks aboutfamily.

1,000,000 views

2 Lesbians raised a baby, and this is what they got.

15,000,000 views

Upworthy writes for 25 headlines for every piece of content.

17Who is doing it well

@Selina_PowerWho is doing it well?

18Don’t Sell

@Selina_PowerDon’t Sell

19Questions to Ask Yourself

@Selina_PowerQuestions to Ask

Yourself

Do you want a retweet? Ask for it.

Don’t ask more than one question in an update.

Would you share it?

Can I support this post with an image or video?

@Selina_Power

Thank You