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Family and Brands 2019

Summit Programme 1

Family and Brands

Summit

Programme

EDITION ONE

14th — 15th November, 2019

Palacio Estoril, Lisbon, Portugal


Summit Programme2

Family and BrandsSummit Programme 2019

EDITION ONE

© 2019 Brands Lab International

CONTACT

Jeanine Esquenazi

+ (305) 4501 784

[email protected]


Summit Programme 3

9:00AM — 10:00AM

14:30PM — 15:15PM

16:45PM — 17:15PM

19:30PM

16:15PM — 16:45PM

10:45AM — 11:00AM

15:15PM — 15:30PM

15:30PM — 16:15PM

12:15PM — 13:45PM

11:00AM — 12:15PM

14:00PM — 14:30PM

10:00AM — 10:45AM

Registration

The relevance of intelligent

City concept in North

America. The opportunities

for Branded Real Estate

Projects + Q&A

Richard Chera, CEO of

Crown Acquisitions

The legislative procedure

and advantages of investing

in Portugal + Q&A

Tiago Marreiros Moreira,

Executive Partner, Vieira de

Almeida & Associados

FAB Award Dinner at

Europa Salon Palacio Estoril

— Dress Code: Casual Chic

Demand of Excellence

— Technology, Swarm

Intelligence and Brand

+ Q&A

Thomas Kraubitz, Buro

Happold Associate Director

Presentation/

Introduction Brands &

Introduction Keynote

Speakers

Coffee Break

The fruitful liaison

between Art and Branded

Real Estate Projects + Q&A

Christian Utz, MUCA (Museum of

Urban and Contemporary Art)

Lunch Break at Palacio Estoril

Bougainvilla Terrace

Martha Stewart:

Making a Home + Q&A

Dialogue between Martha Stewart

(Founding Partner and CEO, Martha

Stewart Living) & Kevin Sharkey

(VP and Exec. Editorial Director,

Decorating and Exec. Creative

Director, Martha Stewart Living)

Real Estate Branding - for

the next dimension of brand

experience + Q&A

Florian Haffa, Founder & CEO

Brands Lab International

Opening of Summit

by State Official

Opening Note Florian Haffa, Founder

& CEO Brands Lab

International

Welcome

Luis Correa de Barros,

CEO of Habitat Invest

DAY ONEThursday, 14th

November, 2019

→


Summit Programme4


Summit Programme 5

Friday, 15th

November, 2019

→

10:00AM — 10:15AM 12:15PM — 13:45PM

15:30PM — 16:00PM

16:00PM — 16:30PM

14:30PM — 15:15PM

19:30PM

16:30PM — 17:15PM

10:45AM — 11:30AM

15:15PM — 15:30PM

11:30AM — 12:15PM

14:00PM — 14:30PM

10:15AM — 10:45AM

Opening second day

Investing in the US

Real Estate Market

– Opportunities vs

Challenges + Q&A

Matias Alem, BRG

Homes CEO

Portugal Real Estate

Market: Why to invest?

+ Q&A

Hugo Santos Ferreira

APPII (Real Estate

Developers and Investors

Portuguese Association)

How branding our project

was a perfect match

in an environment like

Wynwood Miami + Q&A

Max Beltrame, Bel Invest

CEO

Brands and Trends Dinner

— Dress Code: Casual

Global Mega-Trend –

Health & Wellbeing.

How to combine this trend

with the ongoing traveling

boom and using a global

sporting goods brand

Giuseppe Faranna, HEAD

Vice President and Director of

Licensing

Closing FAB 2019 and

Announcement of the

Location for FAB 2020

+ Q&A

Florian Haffa


Founder and CEO

Why is Branded Real Estate

interesting for brands like

Mercedes-Benz and goes

hand in hand with their

brand values /brand vision?

+ Q&A

Nicole Baldisweiler, Mercedes-

Benz Customer Solutions GmbH

Senior Manager Collection &

Licensing Coffee Break

Lunch Break at Palacio Estoril

Bougainvilla Terrace

From automotive design

to architecture? New

Mercedes-Benz Brand

Experience? + Q&A

Martin Bremer, Senior Manager

Design Beyond the Car, Head

of Daimler AMG Mercedes-

Benz Style

Global Future Living

Trends in Architecture

+ Q&A

Thomas Willemeit, GRAFT

Founding Partner / CEO

Branded Real Estate

Projects – investment

opportunity + Q&A

Joao Paulo Raimundo,

B4A CEO

DAY TWO


Summit Programme6

Keynote Speakers Information

Keynote Speakers

→

Our dynamic group of keynote speakers

represents the top minds in real estate

branding, development, investment,

architecture, sustainability. FAB presents

the unique opportunity to learn and share

in their deep insights and unparalleled

breadth of experience.

PortugalGovernmentOfficial

Portuguese authorities welcoming guests and highlighting the benefits for

cities of Branded Real Estate.

The local governmental authorities see Branded Real Estate as a way to

help cities become iconic destinations and appealing territories, and see

the advantage when it comes to investment, tourism and attractiveness

for foreigners. With this in mind, they are cooperating with the process of

accomplishing Branded Real Estate projects for developers.

IN ALPHABETICAL ORDER


Summit Programme 7

Nicole Baldisweiler

→ MERCEDES-BENZ

CUSTOMER SOLUTIONS

GMBH

Customer Solutions Senior

Manager, Collection &

Licensing

Matias Alem

→ BRG HOMES

CEO

Max Beltrame

→ BEL INVEST

CEO

With over 21 years of experience within the automotive industry and

always with an eye on the area of Sales & Marketing as well as an

international focus.

→ FROM AUTOMOTIVE TO HUMAN CENTERED: WHY

BRANDED REAL ESTATE IS AN IDEAL OPPORTUNITY FOR

MERCEDES-BENZ

With a Masters in architecture from the University of Miami and vast

experience in asset management in Real Estate, Matias has helped

countless customers to build a solid real estate investment portfolio.

→ INVESTING INTO THE US REAL ESTATE MARKET –

OPPORTUNITIES VS CHALLENGES

Maximilian Beltrame Widmann, CEO of the Bel Invest Group, is a german

Born Italian Real Estate developer and entrepreneur. Curious, ambitious

and creative. He is particularly passionate about new innovative Real

Estate products. Bel Village co-living is one of those companies which Mr.

Beltrame found already in 2012, which makes him one of the pioneers of

the currently popular co-living market.

→ IDENTIFYING THE RIGHT BRAND FOR A SPECIFIC

LOCATION: THE PERFECT MATCH BETWEEN DIESEL AND

WYNDWOOD


Summit Programme8

Mr. Chera was born and raised in New York City and attended New

York University Stern School of Business. He majored in accounting and

finance and minored in architecture. Richard also attended The Sanno

Institute in Tokyo, Japan, and studied Business and Industrial Engineering

& Manufacturing, specifically focusing on the just-in-time manufacturing

process as an intern at Toyota Motor Car Company.

→ THE RELEVANCE OF INTELLIGENT CITIES IN NORTH

AMERICA AND SOCIAL AND DEMOGRAPHIC CHANGES

Mr. Martin Bremer joined the DAIMLER AG 1997, where he started as

Designer Color & Trim. Through his rich experience in the Daimler Group,

he got appointed as Senior Manager Creation Corporate Design and

Design beyond car in 2015. In his field of responsibility, he is also in charge

of the design process in the Real Estate Sector.

→ HOW CAR DESIGN AND BRAND DESIGN ALSO TRANSLATE

ONTO ARCHITECTURE. HOW TO TRANSLATE DESIGN

PHILOSOPHY INTO BRANDED REAL ESTATE PROJECTS

AND HOW MERCEDES-BENZ CREATES THIS NEW BRAND

EXPERIENCE

Mr. Giuseppe Faranna joined HEAD in January 2016 as Vice President,

Division Manager of Licensing. Prior to joining HEAD, Mr. Faranna most

recently served as Director of Licensing at IMG Worldwide and built up

the global license business of Volkswagen AG, Wolfsburg.

→ GLOBAL MEGA-TREND – HEALTH & WELLBEING. HOW TO

COMBINE THIS TREND WITH THE ONGOING TRAVELLING

BOOM AND USING A GLOBAL SPORTING GOODS BRAND

Martin Bremer

→ DAIMLER AG

MERCEDES-BENZ DESIGN

DEPARTMENT

Senior Manager Creation

Corporate Design & Design

Beyond the Car

Richard Chera

→ CROWN STAR

HOLDINGS LIMITED

Co-Founder

Giuseppe Faranna

→ HEAD

Vice President and

Director of Licensing


Summit Programme 9

Florian Haffa

→ BRANDS LAB

INTERNATIONAL LLC

Founder and CEO

Thomas Kraubitz co-leads BuroHappold Cities in Europe. His focus is on

resilient urban environments and large-scale sustainability concepts. He

consults governmental, national- and international organizations as well

as the private industry. Thomas frequently teaches at universities and

conferences worldwide on the future of Cities, such as the 2017 World

Expo Astana and COP 23, with a particular interest on sustaining urban

fabrics and resilience. He currently teaches on Smart Buildings and Cities

at the HfT Stuttgart and at the TU Berlin in El Gouna, Egypt on Industrial

Development. He is a DGNBSenior Auditor, LEED GA, WELL PT Agent

and BREEAM DE Auditor.

→ DEMAND OF EXCELLENCE – TECHNOLOGY, SWARM

INTELLIGENCE AND BRAND

An international licensing expert who began his career at EMTV, where

he held the position of Deputy Chariman of the Board and CFO during its

IPO and acquisitions of, for example, Formula 1. With over 30 years of

experience he, has managed some of the most iconic brands including

The Muppets, Turner Entertainment and Expo 2000.

→ REAL ESTATE BRANDING - FOR THE NEXT DIMENSION OF

BRANDING EXPERIENCE

Kevin Sharkey is the Executive Vice President and Executive Director of

Design for the Martha Stewart brand. He leads the creative teams in the

development of thousands of products for retail partnerships including

Amazon, Macy’s, QVC and Staples, Wayfair and he is responsible for

overseeing all Martha Stewart publishing content. Kevin came to work at

Martha Stewart Living in 1996, after studying architecture at Rhode Island

School of Design, and working under Albert Hadley at the interior design

firm of Parish Hadley.

→ MARTHA STEWART: MAKING A HOME

Thomas Kraubitz

→ BURO HAPPOLD

Associate Director

Kevin Sharkey

→ MARTHA

STEWART LIVING

VP and Exec. Editorial

Director, Decorating and

Exec. Creative Director


Summit Programme10

Since 2013, João Paulo Lopes Raimundo has acted as the founder and

CEO of B4A, a consulting business based in Lisbon, Portugal. From 1999

to 2013 he was the founding partner and CEO of a group of companies in

the alternative investment spectrum active in advisory services, portfolio

management, funds of hedge funds and real estate. Mr. Raimundo holds a

degree in management and business administration from Católica Lisbon

School of Business and Economics and an MBA from Nova SBE.

→ BRANDED REAL ESTATE PROJECTS – INVESTMENT

OPPORTUNITY

Martha Stewart is the Founder of the first multi-channel lifestyle company,

Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of

95 to date lifestyle books and Emmy-award winning television show host.

Reaching more than 100 million devoted fans on a monthly basis through

her magazines, television shows, books, and products for the home,

sold at multiple retail and online outlets, Martha is the “go-to” source for

the homemaker. She and her talented staff provide trusted, timely, and

useful information on all aspects of everyday living: cooking, entertaining,

gardening, home renovating, collecting, organizing, crafting, healthy living,

holidays, weddings and pet care, both in print and social media.

→ MARTHA STEWART: MAKING A HOME

Currently running the biggest cluster of companies with activity in the

Portuguese Real Estate Industry, namely leading development and

investment companies, the top funds and listed companies, all asset class

operators, as well as the upper hoteliers, constructors, banks, asset and

project managers. Hugo is considered by the specialized press a “New

Generation Leader - Real Estate 4.0.” In 2019, Hugo was awarded "Real

Estate Man of the Year," by Magazine Imobiliário.

→ PORTUGAL REAL ESTATE MARKET: WHY TO INVEST?

Hugo Santos Ferreia

→ APPII

Executive Vice President

(Real Estate Developers

and Investors Portuguese

Association)

Joao Paulo Raimundo

→ B4A

CEO

Martha Stewart

→ MARTHA

STEWART LIVING

Founding Partner and CEO


Summit Programme 11

With a law degree and a Master degree in taxation law from Harvard

Univertisty, Mr. Marreiros Moreira plays a key role in the tax definition

of transfer pricing policies for multinationals as well as in financial

negotiations, and in the implementation of financial operations. He joined

Vieira de Almeida Law Firm in 2001 and has earned many awards for his

work, such as the "40 under 40" Iberian Award in 2007, which is one of the

most prestigious European law awards.

→ THE LEGISLATIVE PROCEDURE AND ADVANTAGES OF

INVESTING IN PORTUGAL

Known as the collector who founded Germany‘s first urban art museum

opened in 2007 in the heart of Munich, his collecting career spans over 25

years and ranges from Banksy to Osgemeos representing his fascination

with artists that push the boundaries of the genre further.

→ THE FRUITFUL LIAISON BETWEEN ART AND BRANDED

REAL ESTATE PROJECTS

Thomas Willemeit studied architecture at the Technical University

Braunschweig, where he graduated as Dipl.-Ing. Arch in 1997, and partook

the masterclass for architecture and urban planning at the Bauhaus

Dessau. Besides his successful career in the architectural field, he won

numerous national prizes as a violin player and a chorister.

In 1998 Thomas Willemeit established GRAFT in Los Angeles , with

further offices in Berlin and Beijing, GRAFT has been commissioned to

design and manage a wide range of projects. GRAFT has won numerous

national and international awards. In 2009 the GRAFT founding partners

co-founded Solarkiosk GmbH together with Andreas Spiess, which

affiliate companies are incorporated in ten countries worldwide today.

→ GLOBAL FUTURE LIVING TRENDS IN ARCHITECTURE

Christian Utz

→ MUCA MUSEUM

(MUSEUM OF URBAN &

CONTEMPORARY ART)

Founder

Tiago Marreiros Moreira

→ VIEIRA DE ALMEIDA &

ASSOCIADOS

Group Executive Partner,

Corporate Advisory and Tax

Thomas Willemeit

→ GRAFT LAB

ARCHITECTS

Founding Partner

and CEO


Summit Programme12

MORE THAN JUST BEAUTIFUL

buildings, real estate branding is about

building stories — and, with them, real

value. Branded real estate projects

benefit from a clear and compelling

brand image, synonymous with

quality and status, that contributes to

increased project visibility and an easier

high-value sale. When brand owners

extend their brands into a living space,

commercial development, hospitality

or sports venue, a strong emotional

connection and an exciting new way of

living are born.

At BLI, we are proud to represent

some of the most iconic brands around

the world, selected based on their

reputation, recognition, present and

future relevance. These are brands that

not only want to extend their DNA into

the real estate field but also have a

clear, conscious and progressive vision

of what the future of living and real

estate should become.

We are passionate about the brands

we represent and the developers and

investors we work with.

Together, we are proud to share in a

mission to build the communities of the

future that will enhance quality of life

around the world.

The Real EstateBranding Company

→

For the next dimension of brand experience.

Real Estate Branding is a worldwide trend

of undeniable benefits for brand owners,

developers and investors.


Summit Programme 13

Going Munich Lisbon, Cascais, Porto,

Algarve, Olhao

Miami, Austin, New York,

Central Florida

Bogota

AUSTRIA GERMANY

DUBAI

PORTUGAL

MAURITIUS

USA

COLOMBIA

“Sustainability, quality, modern, automated,

intelligent, friendly, family oriented, aesthetic and

futuristic — at BLI, these are more than words.

They are at the core of our work to create a better

world through branded real estate.”


Summit Programme14

SINCE NOTHING IS MORE certain

than ‘act locally and think

globally,’ at FAB you will connect

with successful people from

around the world who all have

interesting trajectories and are all

passionate about building the

communities of the future.

Together, we can build a better

world where communities

live in safe, aesthetic-forward,

and uniquely story-driven

environments.

You have been invited

to attend because you

are already part of the


Family.

Who willbe attending

→


Summit Programme 15

TO PARTICIPATE in a community of like-

minded business people who want to

revolutionize the future through branded

real estate.

TO GROW through other professionals’

experiences, ideas and insights.

TO SHARE EXPERIENCES, KNOWLEDGE,

ideas and plans that might inspire or

change the way you envision aspects of

your business.

TO SHAPE an exciting worldwide

movement for better quality living.

TO NETWORK with prestigious

developers, solid experienced investors,

and the owners and key representatives

of some of the most relevant brands in

the world.

TO JOIN real estate updates and

projects with a strong and compelling

identity that will be showcased

worldwide

6 reasons why youshould attend

1

2 4

3 5

6

→


Summit Programme16

BLI and Habitat Invest will

bring branded real estate

projects, stamped with

selected brands exclusive,

high-end identities, to the

Iberic Peninsula.


Summit Programme 17

BEING AN INTERNATIONAL FIRM,

BLI believes strongly in partnering

around the globe with local reputable,

experienced and ethical companies that

share its values and goals. With that

purpose, BLI has partnered with Habitat

Invest.

Habitat Invest is one of the top private

companies for Real Estate investment

in Portugal. Habitat Invest specializes

in the Historic Districts in Portugal

and has become a one-stop shop

operation from identification of plots to

completion at top quality.

Habitat Invest's portfolio includes both

commercial and residential projects

and they operate a selection of rental

properties for discerning clients.

BLI and Habitat Invest will bring

branded real estate projects, stamped

with selected brands exclusive, high-

end identities, to the Iberic Peninsula.

A local, successful partnership

→

BLI is always looking for new, vibrant, appealing

markets. Places that offer the best of what life

has to offer. Where you can fall in love with a

sun-drenched lifestyle filled with good energy,

positive buzz and rest assured of your safety and

security. Markets like Portugal.


Summit Programme18

Thanks to our Partners

→


Summit Programme 19


Summit Programme20

Family and BrandsSummit Programme 2019

EDITION ONE

© 2019 Brands Lab International

CONTACT

Jeanine Esquenazi

+ (305) 4501 784

[email protected]

edition one family and brandsbrandslabinternational.com/web/assets/images/eventimages/...hugo santos...

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