editing dan produksi media cetak session 6 - typography ambang priyonggo, m.a
TRANSCRIPT
Outcomes...
Students can understand and show the kind of types.
Students are able to create nameplate using Adobe InDesign (Text Effect).
“Words mean more than what is set down on paper. It takes the
human voice to infuse them with shades of deeper meaning”
[Maya Angelou)
“Words mean more than what is set down on paper. It takes the
human voice to infuse them with shades of deeper meaning”
[Maya Angelou]
Typography
Type is one of the most important design elements of any newspaper or magazine but one that is often overlooked.
Type plays a major part in the look of any publication.
Meaning behind types...
Like hand writing, typefaces reflect certain characteristics such as: refinement, dignity, boldness or strength.
Properly used, they can convey the feeling or mood of a message.
They may be WARM, BRISK, DIGNIFIED, MODERN or OLD-FASHIONED—whatever is needed to emphazize or suggest the thought expressed in the story.
STRONG (arial black)
Weak (Browallia New)
I am a conservative (Blackadder ITC)
Easy-going person (Bradley Hand ITC)
What is type ?
• Type is a method of converting language into symbol that are readily understood by those trained to read.
Roman• Roman is the type most commonly used for the text of
magazines, newspapers and books. It is chosen because most readers are familiar with it and Because it is the easiest to read in smaller sizes and in lengthy articles.
• Roman types are divided into two classifications: modern and old style.
• The chief difference between modern and old style roman is found in the serifs. The old style letter has soft, rounded serifs, while the modern letter has heavier shadings and thin, clean-cut hairlines.
Gothic
• The gothic letter is constructed of lines of even weight. It has no serifs (known in the printing profession as "saris serif"); it is perfectly plain. Gothic type is popular for use on posters and as headlines.
TEXTText type is sometimes referred to as "Old English." Text was the first type style used in the history of printing. Although it is still used frequently, it is generally limited to a few lines of copy. As far as newspaper work is concerned, it should be limited to something formal, such as religious announcements, prayers, programs and invitations.
Italic
In italic type, the letters are slanted and made to match almost every reman, gothic and contemporary type style in use today. Italic is used in text matter to show emphasis. Although italic was originally used for text, it was rather hard to read in lengthy articles and it is seldom used for this purpose today.
Script
Script typefaces have little connecting links, or kerns, that combine the letters and give them the appearance of handwriting. Script is suitable for announcements and invitations.
Invitation
Contemporary• The past 50 years have been highly significant in
typographic history. The old gothics have had their faces lifted, and new streamlined faces have appeared everywhere.
• Contemporary type refers to the thousands of modern, artistic faces used in a variety of ways, such as advertisements, labels on cans and boxes, display composition and television commercials. In general, modern types feature more lightface than bold.
8 pt type
10 pt type
12 pt type
14 pt type
1 18 pt type
24 pt type
28 pt type
36 pt type
48 pt type
72 pt type
White space and leading
White space is vitally important in the design of newspapers and magazines and is vital to the way they type looks and behaves...
Choosing the right types...
Designers usually select serif and sans serifs. In this category, the variation of the types helps the designers present some text elements like headlines.
Roman type or book is usefull as copy display.
Script type or novelty (contemporary) can be used as logo or special theme since they can be contrasted with other types.
Contrast and Creativity
One of the most interesting parts of the types is selecting and designing types from the perspective of visual creativity
Creating stress in the headlines1. Change the font size2. Change the color3. Change the form
Create picture in text
1. Open a new document (default page setup)
2. Select Type Tool (Shortcut: T)
3. Create a Text Box
4. Type anything (Large and bold font size recommended, for example: Impact, 72)
5. Select Selection Tool
6. Select Text Box (if not
already selected
7. Type→Create Outlines (Shortcut: Shift+Ctrl+O)
8. Text should become Graphic
9. Select Graphic
10. File→Place
11. Select Image of Choice
References• Rolnicki, Tom. E et. al. 2008. Pengantar Dasar Jurnalisme
(Scholastic Journalism). Kencana-Jakarta
• Frost, Chris. 2003. Designing for Newspapers and Magazines. Routledge-London
• Rolnicki, Tom. E et. al. 2008. Pengantar Dasar Jurnalisme (Scholastic Journalism). Kencana-Jakarta
• Johnson, Ron et al. 2003. The Best Newspaper Design. 25th edition. The Society of News Design.
• White, Jan V. 2003. Editing By Design: For Designers, Art Director, and Editors. Allworth Press.