editing dan produksi media cetak session 6 - typography ambang priyonggo, m.a

Download Editing dan Produksi Media Cetak Session 6 - Typography Ambang Priyonggo, M.A

Post on 26-Dec-2015

212 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • Slide 1
  • Editing dan Produksi Media Cetak Session 6 - Typography Ambang Priyonggo, M.A.
  • Slide 2
  • Outcomes... Students can understand and show the kind of types. Students are able to create nameplate using Adobe InDesign (Text Effect).
  • Slide 3
  • Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning [Maya Angelou) Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning [Maya Angelou]
  • Slide 4
  • Typography Type is one of the most important design elements of any newspaper or magazine but one that is often overlooked. Type plays a major part in the look of any publication.
  • Slide 5
  • Clarity... The first concern of selecting a type is, of course, CLARITY. Type must be legible...
  • Slide 6
  • Meaning behind types... Like hand writing, typefaces reflect certain characteristics such as: refinement, dignity, boldness or strength. Properly used, they can convey the feeling or mood of a message. They may be WARM, BRISK, DIGNIFIED, MODERN or OLD-FASHIONEDwhatever is needed to emphazize or suggest the thought expressed in the story.
  • Slide 7
  • STRONG (arial black) Weak (Browallia New) I am a conservative (Blackadder ITC) Easy-going person (Bradley Hand ITC)
  • Slide 8
  • What is type ? Type is a method of converting language into symbol that are readily understood by those trained to read.
  • Slide 9
  • What is Font? Font is a single design of type, usually available in a range of different style.
  • Slide 10
  • Serifs and san serifs Serifs= the small cross strokes at the ends of the main lines of a letter
  • Slide 11
  • Six main classes of types
  • Slide 12
  • Roman Roman is the type most commonly used for the text of magazines, newspapers and books. It is chosen because most readers are familiar with it and Because it is the easiest to read in smaller sizes and in lengthy articles. Roman types are divided into two classifications: modern and old style. The chief difference between modern and old style roman is found in the serifs. The old style letter has soft, rounded serifs, while the modern letter has heavier shadings and thin, clean-cut hairlines.
  • Slide 13
  • Gothic The gothic letter is constructed of lines of even weight. It has no serifs (known in the printing profession as "saris serif"); it is perfectly plain. Gothic type is popular for use on posters and as headlines.
  • Slide 14
  • TEXT Text type is sometimes referred to as "Old English." Text was the first type style used in the history of printing. Although it is still used frequently, it is generally limited to a few lines of copy. As far as newspaper work is concerned, it should be limited to something formal, such as religious announcements, prayers, programs and invitations.
  • Slide 15
  • Italic In italic type, the letters are slanted and made to match almost every reman, gothic and contemporary type style in use today. Italic is used in text matter to show emphasis. Although italic was originally used for text, it was rather hard to read in lengthy articles and it is seldom used for this purpose today.
  • Slide 16
  • Script Script typefaces have little connecting links, or kerns, that combine the letters and give them the appearance of handwriting. Script is suitable for announcements and invitations. Invitation
  • Slide 17
  • Contemporary The past 50 years have been highly significant in typographic history. The old gothics have had their faces lifted, and new streamlined faces have appeared everywhere. Contemporary type refers to the thousands of modern, artistic faces used in a variety of ways, such as advertisements, labels on cans and boxes, display composition and television commercials. In general, modern types feature more lightface than bold.
  • Slide 18
  • Anatomy of letters
  • Slide 19
  • Slide 20
  • Slide 21
  • Font Size Type in the UK and US is measured in point sizes Point 72 = 1 inch
  • Slide 22
  • 8 pt type 10 pt type 12 pt type 14 pt type 118 pt type 24 pt type 28 pt type 36 pt type 48 pt type 72 pt type
  • Slide 23
  • What is leading? Leading is additional space inserteb between lines of type...
  • Slide 24
  • White space and leading White space is vitally important in the design of newspapers and magazines and is vital to the way they type looks and behaves...
  • Slide 25
  • Choosing the right types... Designers usually select serif and sans serifs. In this category, the variation of the types helps the designers present some text elements like headlines. Roman type or book is usefull as copy display. Script type or novelty (contemporary) can be used as logo or special theme since they can be contrasted with other types.
  • Slide 26
  • Slide 27
  • Contrast and Creativity One of the most interesting parts of the types is selecting and designing types from the perspective of visual creativity Creating stress in the headlines 1.Change the font size 2.Change the color 3.Change the form
  • Slide 28
  • Using Adobe inDesign: Text Effect Click on the text Click effect (ctrl + alt + m) Drop Shadow
  • Slide 29
  • Click on the text click effect emboss
  • Slide 30
  • Slide 31
  • Create picture in text 1. Open a new document (default page setup) 2. Select Type Tool (Shortcut: T) 3. Create a Text Box 4. Type anything (Large and bold font size recommended, for example: Impact, 72) 5. Select Selection Tool 6. Select Text Box (if not already selected 7. TypeCreate Outlines (Shortcut: Shift+Ctrl+O) 8. Text should become Graphic 9. Select Graphic 10. FilePlace 11. Select Image of Choice
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • References Rolnicki, Tom. E et. al. 2008. Pengantar Dasar Jurnalisme (Scholastic Journalism). Kencana-Jakarta Frost, Chris. 2003. Designing for Newspapers and Magazines. Routledge-London Rolnicki, Tom. E et. al. 2008. Pengantar Dasar Jurnalisme (Scholastic Journalism). Kencana-Jakarta Johnson, Ron et al. 2003. The Best Newspaper Design. 25th edition. The Society of News Design. White, Jan V. 2003. Editing By Design: For Designers, Art Director, and Editors. Allworth Press.
  • Slide 36
  • T h a N k Y o u....