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  • 1www.Bolles.org

    STYLE GUIDE

    EDITING AND PUBLISHING STANDARDS FOR ALL

    BOLLES IMAGERY AND WRITTEN MATERIAL

    UPDATED BY THE COMMUNICATIONS OFFICE April 2012

    BE BO

    LLE S

    BRAND AMBASSADOR

    BE A

  • 2 www.Bolles.org

    CONTACTS

    All printed materials intended for external distribution must be sent via e-mail to Dana Bussiere, Communications Coordinator, for proofing prior to distribution.

    The consistent use of language and graphic identity creates a stronger, more professional image for Bolles.

    By presenting a universal editorial style and graphic identity, we underscore our unity of purpose and our dedication to academic excellence and professionalism in all we do.

    Please direct all questions related to this Editing and Publishing Standards Manual to:

    Jan R. Olson Senior Director/Communications & Marketing Bolles Hall, San Jose Campus tel: (904) 256-5017 fax: (904) 733-0606 e-mail: olsonj@bolles.org

    or

    Dana Bussiere Communications Coordinator Room B-157, Bolles Hall, San Jose Campus tel: (904) 256-5011 fax: (904) 733-0606 e-mail: bussiered@bolles.org

  • 3www.Bolles.org

    TABLE OF CONTENTS

    Be Bolles The Look School Brand 4 The Logo 4 Colors 4 Printing Guidelines 5

    Be Bolles The Style School Overview 6 Campuses 6 Campus Buildings and Proper Names 7-9 Campus Signage 9 Editing Standards 10 Guide to Proper Names: People and Titles 10-12 Guide to Proper Names: Projects and Events 13-14 Grammar and Punctuation — an A-Z guide 15-23

    Be Bolles Spread the Word Publishing Standards 24 Media Relations 24 Submissions for Bolles Communication Pieces 25 About Bolles Magazine 25 Bolles Website 25 Creating In-house Publications 29 Photos 29

  • 4 www.Bolles.org

    Be Bolles The Look

    The Brand and Tagline The Bolles brand tagline “All Things Possible” was selected to portray the unique trait of Bolles being the only independent school in the area to offer the breadth and depth of programs so each student can reach and discover the remarkable within them.

    The usage of the tagline in copy when talking about the uniqueness of the school is encour- aged and should always run with initial caps and in italic.

    Example: The Bolles School continues to make All Things Possible for its students.

    Providing a style sheet with standards for logo usage, color, and typography gives a strong cohesive brand message and a strong repetitive look. Establishing this grows the brand across all facets of the school and gives the customer the feeling that someone is in charge and there is a professional entity in control. This is extremely important for a school.

    The Logo The new logo has a clean and streamline look. Please make sure to use this in all correspondence and delete any old logos that may still be in circulation. If you need a logo for any item you are working on, e-mail Dana Bussiere, Communications Coordinator at bussiered@bolles.org, certain logo formats are preferred for certain usage and she knows these formats and can provide the logo format that will produce the best results.

    PREFERRED MAIN LOGO PREFERRED SECONDARY LOGO

    OTHER ACCEPTABLE LOGOS

  • 5www.Bolles.org

    School Colors and Fonts

    BLUE AND ORANGE The preferred blue and orange are shown below with color breakdowns. COLOR PALETTE

    TYPOGRAPHY

    BOLLES BLUE

    PANTONE: 287

    CMYK: 100 • 68 • 0 • 12

    RGB: 0 • 83 • 155

    BOLLES ORANGE

    PANTONE: 165

    CMYK: 0 • 59 • 96 • 0

    RGB: 245 • 132 • 38

    BLACK

    PANTONE: Process Black

    CMYK: 0 • 0 • 0 • 100

    RGB: 0 • 0 • 0

    GOUDY OLDSTYLE abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    GOUDY OLDSTYLE ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    GOUDY BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    GOUDY BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    GOUDY EXTRA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC BOOK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC BOOK ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC DEMI abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC DEMI ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC HEAVY abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN BOOK CONDENSED abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC DEMI CONDENSED abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    FONTS The preferred font for bodies of copy in print (letters, invitations, etc.) is Goudy Old Style. Headlines and callout text should use Franklin Gothic. If copy is to be read on screen, then Franklin Gothic is the preferred for the body copy.

    COLOR PALETTE

    TYPOGRAPHY

    BOLLES BLUE

    PANTONE: 287

    CMYK: 100 • 68 • 0 • 12

    RGB: 0 • 83 • 155

    BOLLES ORANGE

    PANTONE: 165

    CMYK: 0 • 59 • 96 • 0

    RGB: 245 • 132 • 38

    BLACK

    PANTONE: Process Black

    CMYK: 0 • 0 • 0 • 100

    RGB: 0 • 0 • 0

    GOUDY OLDSTYLE abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    GOUDY OLDSTYLE ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    GOUDY BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    GOUDY BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    GOUDY EXTRA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC BOOK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC BOOK ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC DEMI abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC DEMI ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC HEAVY abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN BOOK CONDENSED abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    ITC FRANKLIN GOTHIC DEMI CONDENSED abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

    General note When producing anything for Bolles that involves use of the logo and our colors, please check with Jan Olson, Senior Director/Communications and Marketing, to make sure you are in compliance with the Bolles brand look and feel.

  • 6 www.Bolles.org

    The School For marketing purposes, we use The Bolles School. However, you may use simply Bolles, NOT Bolles School and NOT Bolles High School. In referring to Bartram alumnae, it is Bartram School or Bartram, not The Bartram School.When using the word School to refer specifically to Bolles, capitalize it whether used as a noun or an adjective.

    Campuses All locations of The Bolles School are called campuses. Use the formal names for all campuses in full the first time mentioned: Bolles Upper School San Jose Campus, Bolles Middle School Bartram Campus, Bolles Lower School Whitehurst Campus, and Bolles Lower School Ponte Vedra Beach Campus. The formal names should be used whenever referring to the grounds or the buildings and the level name should be used in lowercase when referring to students.

    Bolles Lower School Whitehurst Campus (Pre-K – Grade 5) 7400 San Jose Boulevard Jacksonville, FL 32217 Telephone: (904) 733-9292; Fax: (904) 739-9363

    Bolles Upper School San Jose Campus (Grades 9-12) Boys Resident Program (Grades 7-12) 7400 San Jose Boulevard Jacksonville, FL 32217 Telephone: (904) 733-9292; Fax: (904) 739-9363

    Bolles Middle School Bartram Campus (Grades 6-8) Girls Resident Program (7-12) 2264 Bartram Road Jacksonville, FL 32207 Telephone: (904) 724-8850; Fax: (904) 724-8862

    Bolles Lower School Ponte Vedra Beach Campus (Pre-K – Grade 5) 200 ATP Tour Boulevard Ponte Vedra Beach, FL 32082 Telephone: (904) 285-4658; Fax: (904) 285-1423

    divisions Because we have campuses with formal names, the levels of the School are not capitalized, unless referring to a specific campus, and the term “divisions” is NOT preferred. Examples: lower school, middle school, upper school, Middle School Bartram Campus

    locations Lowercase names of places in the School except when using a formal name. Examples: dining hall, auditorium, art gallery, library But: Bolles Hall, Davis Gym, Lynch Theater, Skinner-Barco Stadium

    Be Bolles The Style

  • 7www.Bolles.org

    CAMPUS BUILDINGS EXAMPLE OF CORRECT USAGE: When refering to a specific campus in copy please include the level of the campus.

    For example: CORRECT: You are invited to attend a reception on the Bolles Upper

    School San Jose Campus.

    The Bolles Bartram Campus dormitories have fewer rooms than the Bolles San Jose Campus dorms.

    INCORRECT: You are invited to attend a reception on the San Jose Campus.

    Guide to Proper Names: Facilities and Meeting Spaces Bolles Upper School, San Jose Campus Richard