Presented By:

Navasca, AngelitoUy, Bren

Tomaquin, AppleVinson, Michell

Catherine, Plancia

Flores. TimotyCortez, Trisha

MaeGorostiza, Gretchen

Presented By:

Navasca, AngelitoUy, Bren

Tomaquin, Apple Charm

Vinson, MichellCatherine, Plancia

Flores. TimotyCortez, Trisha Mae

Gorostiza, Gretchen

Company HistoryFor more than 70 years, Samsung has been dedicated to making a better world through advanced technologies, competitive products and constant innovation. As a global leader in the digital technology industry, they are always looking for new ways to connect with their customers on a personal level.Traditionally, Product Registration has been a successful tactic for electronics manufacturers that do not sell directly to end consumers, to identify customers and learn more about them. Today this effort is largely executed on manufacturer websites, and provides valuable insights that allow brands to better support existing customers and inform product roadmap plans.

PRODUCTS

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Sample product cost• Samsung electronics is spending

more to build its new flagship Galaxy S5 than the previous model despite a slowdownin the high-end smartphone market.

• The 32-Gigabyte Galaxy S5, which is water resistant and features a heart-rate monitor and fingerprint scanner, costs an "astronomical" $256.52 to build, according to teardown analysis by IHS. The model, which was launched on Friday, is selling for around $650 off-contract in the U.S.

• The Galaxy S5 sold 5 million units as of May 2014.The total cost took $1,282,600,000 but it sold about3,250,000,000. Gaining a total profit of 1,967,400,000.

Cost

• PRICING METHODS IN THE COMPETITION

• Skimming price – Samsung’s smart phones are one of the best in the market and are the market leader in terms of the features and USP’s that they provide. The recent Samsung Note 3 + Gear is another entrant in the market which is catching peoples eyes. Thus Samsung uses Skimming price for these products wherein it tries to get a high value in the start before competitors catch up. Once the model is old or any competitor has launched a similar product, Samsung immediately drops the price.

• Competitive pricing – For products other than smart phones, Samsung uses competitive pricing. Televisions, air conditioners, refrigerators and other products have competition in the form of Panasonic or LG. Samsung is known to be a great brand but it is not greater than LG for home appliances. In fact LG beats Samsung where home appliances are concerned. Similarly in Washing machines – Whirlpool, and in Cameras – Cannon, are the brands which are to be beaten. Thus in various categories, Samsung keeps competitive pricing so as to beat the competitor. Samsung as a brand hardly uses penetrative pricing because it doesn’t enter late in the market. In fact, it is present in most consumer durable segments in the market.

Quality •

It is our Quality Policy that we deliver on the basis of an effective quality system the best products and services that exceed our customers requirements and expectations.

Our qualification system consists of evaluations : reliability, functionality, process and application.Those four evaluations of semiconductor memory products are based on international standards (JEDEC, etc.) and requirements from customers. To accompany those evaluations, our company is engaged in the technical activities using state-of-the-art tests and analysis equipment in order to achieve and maintain the best quality at all times.

All executives and employees of SAMSUNG are making continuous efforts to achieve the very best quality in all their products and services they offer.

The company obtained ISO/TS16949, the international standard for Automotive industry, in 2004. they also achieved TL9000, the international standard for Telecommunication industry, in Oct. 2001. In addition, they are continuously upgrading the quality management system in all stages ranging from order receipt, development, production to shipment.

QUALITY IN THE OPERATION• SOURCING BY SAMSUNG

Our laptops are only made from world class components. In fact, the vast majority of our mobile computer components we manufacture ourselves, including LCD panels and memory. The result is a mobile computer that is fully Samsung, made of parts that we understand and trust. It is because of this unique sourcing by Samsung that we can guarantee you better performing, longer lasting laptops.

• PASSING THROUGH THE RELIABILITY TESTMobile computers need to be durable enough for our ever demanding lifestyles. Like crash tests in the car industry, our products undergo a series of hazardous tests. We drop them, bounce them, shoot them with volts of electricity. We throw them into environmental chambers. We heat them and we cool them. We spill coffee on them. We even condition-test them in extreme environments like Siberia.

• ENVIRONMENTALLY COMMITTEDOur laptops don't just shine in terms of performance and durability, they are also constructed to be as eco-friendly as possible. We built the first notebook to ever obtain the TCO certificate, one of the world's toughest environmental standards. And in 2009 we were the first and only PC manufacturer to earn the "Energy Star" excellence award, an international standard for energy-efficient consumer products. This label, branded on all of our Samsung notebooks, is a symbol of our commitment to helping you stay green.

Delivery• As mobile phones are usually bought through specialist retailers or through

phone service providers, the channels of distribution also differ from DVD and TFT monitors. Samsung has made it a priority to establish a solid distribution base by forming strategic trade partnerships with the core retailers and mobile phone retailers. This base established, the strategy involves extending these networks and searching for every opportunity to make the products available to the consumer. Point of sale materials and brochures have been produced for impressive in-store displays and professional training sessions guarantee that retail staff have a thorough knowledge of the products.

• Samsung has long been a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Samsung delivers the parts from different computer manufacturing factories worldwide.

Delivery sample for Customers• General Shipping information:Samsung's Standard and White Glove shipping methods allow for shipments to all 50 United States and the District of Columbia. At this time we do not ship to U.S. territories, PO Boxes, and APO/FPO addresses.If inventory is available, most orders leave our warehouses within one (1) business day from the date the order has been accepted and confirmed.Deliveries typically occur Monday through Friday (holidays excluded), during normal business hours.• Multiple Shipments In order to deliver your order as quickly as possible, Samsung may ship items from different warehouses. This will not increase your shipping charges.• Partial Shipments Products from the same order are often shipped from different warehouses, or at different times based on item availability. When this occurs, the status of you order may be labeled 'Partially Shipped.' Partial shipment of an order is at Samsung's discretion and will not increase your shipping charges.• Signatures Required To ensure that your Samsung purchase arrives safely, we require that someone sign for your order when it is delivered.

Note: For Home appliances products.

FLEXIBILITY• Samsung has long been a major manufacturer of electronic components such as lithium-ion,

baterries, semiconductors, chips, flash memory and hard drives/SSD’s devices for clients such as Apple, Sony, HTC and Nokia. Samsung will always gain profit on not just their own devices. But also on their computer components to other manufacturers as an OEM. With their broad knowledge on the field. Their Flagship products has an advantage in terms of innovation as they acquire some information on other manufacturers flagship product based on the compatibility requirement that the samsung parts is given to them.

• In recent years, the company has diversified into consumer electronics. It is the world's largest manufacturer of mobile phones and Smartphone fueled by the popularity of its Samsung galaxy line of devices. The company is also a major vendor of Tablet computers , particularly its Android-powered Samsung Galaxy tab collection, and is generally regarded as pioneering the phablet market through the Samsung Galaxy note family of devices.

• With the wide list of samsung products from Cheap tablets/Smartphones to expensive flagship ones. From less features to many features. Customers were able to choose from many variety of products .

• Since they are also manufacturing their own product components. Almost 90% of all Samsung products are produced in their own factories.

Flexibility in the production• Samsung Electronics has

assembly plants and sales networks in 80 countries and employs around 370,000 people.

• Samsung Foundry provides the most advanced and wide range of process technologies through Semiconductor R&D Center and Common Platform partners. Foundry Technology Development Center has developed advanced process technology to meet customers' process specification and application requirements and Semiconductor R&D Center has focused the next-generation process technology development to pave the road for adopting innovative technologies such as double patterning and FinFET.

• The Common Platform relationship is the bulk CMOS process technology that is jointly developed by IBM, Samsung and GLOBALFOUNDRIES. This joint development has began since 90nm process node and now extending to 65nm, 45nm, 32/28nm and 20nm and below process technologies. The Common Platform technology model continues to gain momentum with more than a dozen design enablement tools, EDA, IP and packaging solution providers joining the collaboration to provide a comprehensive design eco-system.