EDIPRESSE-KONLIGA PUBLISHING HOUSE PRESENTS

«RUSSIAN ART»

MAGAZINE

CONTENTCONTENT•

Content

2

•

EDIPRESSE-KONLIGA publishing house

3

•

«Russian Art»

magazine

4

•

History of the magazine

5

•

Magazine today

6

•

Magazine sections 7

•

Our audience 8

•

«Russian Art»

magazine: distribution geography

11

•

«Russian Art»

magazine: distribution strategy

12

-

13

•

Competitive environment 14

•

Events with the participation of the magazines 15 -

16

•

Magazine publication schedule 17

•

The «Russian Art»

web portal 18

•

Advertising, contacts 19

EDIPRESSEEDIPRESSE--KONLIGA KONLIGA PUBLISHING HOUSEPUBLISHING HOUSE

•

Established on the basis of Konliga Press, a Russian publishing

house, with the participation of the Edipresse Group, a Swiss media

holding.

•

Edipresse Group

was established in 1907 and publishes 125

editions in 11 countries, including Switzerland, Spain, Portugal,

Poland, Greece, Romania, Ukraine, Mexico, Russia, France, and

Hong Kong.

•

Established in 1992, Konliga Press issues 58 magazines

(including regular special issues) with the total print-run more than

25 mln. copies a year as well as a rang of books and yearly digests.

««RUSSIAN ARTRUSSIAN ART»»

MAGAZINEMAGAZINE

Launched:

January,

2004

Periodicity:

quarterly

Circulation:

7 000 copies

Volume:

180 pages

Language:

Russian

Recommended price: quoted by distributors

HISTORY OF THE MAGAZINEHISTORY OF THE MAGAZINE

1923

–

the publication of the magazine started.

2 issues were published.

The editorial team included Alexander Benoit,

Osip Mandelstam, Igor Grabar.

2004 –

EDIPRESSE-KONLIGA publishing

house revives the «Russian Art»

magazine.

MAGAZINE TODAY MAGAZINE TODAY

ALL TREASURES OF THE RUSSIAN ART

Exciting topics Best authors Widely available content Professional materials Unique illustrations Luxurious printing production

FOR THE WIDEST AUDIENCE

MAGAZINE SECTIONSMAGAZINE SECTIONS

•

Museum

–

treasures of the capital and regional museums (collections, findings, gifts, recent acquisitions)

•

Exhibition

–

the most outstanding exhibitions in Russia museums and galleries

•

Archive

–

the objects dormant in museums` reserves, in the Russian and foreign archives

•

Artist –

unknown pages in the lives of illustrious artists, reviving of forgotten names

•

Collector -

secrets of private collections, interviews with owners of unique antiquities

•

Attribution-

unknown about the known. Secrets of art works

•

Camera Angle –

painting in the theater, literature, cinema

•

Arts Market –

history, trends, news

•

Critique –

reviews of the best books on art

OUR AUDIENCEOUR AUDIENCE

Male

–

44%Female

–

56%

Higher education –

94%Incomplete higher education –

6%

18-24 years old –

8%25-44 years old –

65%Over

45 –

27%

Senior managers/ businessman–

41%Managers –

34%Clerks/specialists –

19%Students

–

6%

OUR AUDIENCEOUR AUDIENCE

•

1.8 million of Moscow citizens visit art exhibitions, museums and

theaters at least once in 2-3 months

•

13.6% of Moscow citizens choose reading on Russian culture

(language, traditions, customs) as the main topics for reading

•

10.4% of Moscow citizens

are interested in publications on fine

arts and photography in magazines

•

Potential readership in Moscow only is over 2.5 million

•

30.2% of the upper class and 47.3% of the middle class visit art

exhibitions

•

40.5% of readers of literature on fine arts consider themselves as

the middle class or as the upper class.

According to TNS Gallup Media “M’Index 2005/2”

OUR AUDIENCEOUR AUDIENCE

ENJOYS ART

VALUES ART

BUYS ART

●

Collectors

●

Owners of antiquity salons and galleries

●

Top managers of the biggest corporations

●

businessmen and diplomats

●

celebrities with proven interest in art, involved in collecting

●

culture and art personalities ●

English-speaking community of Moscow

and St. Petersburg ●

Representatives of Russian and foreign mass media

●

Art critics and experts

MAGAZINE DISTRIBUTION GEOGRAPHYMAGAZINE DISTRIBUTION GEOGRAPHY

Russia:

Moscow, St. Petersburg, Novosibirsk, Ecaterinburg, Omsk, Kazan, Krasnoyarsk, Nizhny Novgorod, Volgograd, Rostov-on-Don, Samara, Perm,

Khabarovsk, ChelyabinskOther countries:

Ukraine (2%), Byelorussia (1%), Baltic states (1%)

St. Petersburg andNorth-West Region 7%

Moscow

71%

Southern Region and Northern Caucasus 3%

Central and Volga Regions

6%

Ural

4%

Siberia

4%

Far East1%

THE THE ««RUSSIAN ARTRUSSIAN ART»»

MAGAZINEMAGAZINE:: DISTRIBUTION STRATEGYDISTRIBUTION STRATEGY

Address VIP –

mailing: ●

collectors

●

Top managers of major

corporations ●celebrities with proven interest in art, involved in collecting

●

businessmen

Targeted distribution, sales:●

The President Administration

●

The Russian Government ●

The State Parlament

●

The Federation Council ●

The Tretyakov Gallery ●

The Pushkin State

Museum of Fine Arts ●The Russian Museum ●

The Hermitage

●

The Museum of Private Collections ●

The Museum of Decorative Arts

Airlines: ●

Ural –

VIP –

Avia (40 flights per month)

Hotels:

●

Marriott Tverskaya Hotel ●

Metropol ●

National ●Novotel

●

Renaissance Hotel

Airports:

●

Sheremetievo-1 ●

Sheremetievo-2 ●

Pulkovo-1

●

Retail

-

54% ●

Subscription

-

39% ●

VIP-

mailing

-

7%

THE THE ««RUSSIAN ARTRUSSIAN ART»»

MAGAZINEMAGAZINE:: DISTRIBUTION STRATEGYDISTRIBUTION STRATEGY

Book stores:●

Molodaya Gvardiya bookstore ●

Biblio Globus trading

house ●Moskovsky book house ●

Knizhnaya Lavka Arkhitektora

●Slovarny Zapas

●

Novy Knizhny chain of stores –

34 stores ●

Press

Stores –

14 stores

Retail stores:●

Sales Group–

13 stores ●

Logos Group –

5 stores

●

Trademark retail and wholesale outlets of «Edipress-Konliga»

ZAO

MN Press kiosks:●

Strastnoy Bulvar ●

B. Bronnaya ●

Tverskaya

●

Stoleshnikov Pereulok ●

Zagorodnoye Shosse (business center)

●

Teatralny Proezd (park)

St. Petersburg:●

Neva Press stores ●

The Gallery of Tretyakov

●The

Non-Conformist Art Museum ●

Borey Gallery ●

Artists’

Attic Gallery ●

Grahic Art Center Salon (Pulkovo Airport

●Commonwealth of Artists

Central Exhibition Hall ●

Manezh Central Exhibition Hall ●

Academy of

Arts

●Polyglot café

●Antiquity shops of Moscow and St. Petersburg

COMPETITIVE ENVIRONMENT Contemporary art life

Art history

All Russian art treasuresExciting topics

Best authors Luxurious design Unique materials

Intelligible presentation

Antique business

EVENTS WITH THE PARTICIPATION OF EVENTS WITH THE PARTICIPATION OF ««RUSSIAN ARTRUSSIAN ART»»

MAGAZINEMAGAZINE

Event Dates Venue

RUSSIAN ANTIQUE SALON 25th Antique Fair

February 28 - March 08

Central House of Artist, Moscow

Postcardexpo - 2008 April 23 - 26 Central House of Artist,

Moscow

Art Moscow International Art Fair May 13 - 17 Central House of Artist,

Moscow

Intermuseum May 25 - June 01All-Russia Exhibition

Center, MoscowArch Moscow International Exhibition of Architecture and Design May 27- 31

Central House of Artist, Moscow

The Moscow World Fine Art Fair May 27 - June 01 Manege, Moscow

the first half of the year 2009

EVENTS WITH THE PARTICIPATION OF EVENTS WITH THE PARTICIPATION OF ««RUSSIAN ARTRUSSIAN ART»»

MAGAZINEMAGAZINE

the second half of the year 2009

Event Dates Venue

«FLEA-MARKET» Antiques & Collectors' Fair

September 28 -October 1

T-module, exhibition center, Moscow

RUSSIAN ANTIQUE SALON 27 Antique Fair October 17 – 25

Central House of Artist, Moscow

NON / FICTION11th International Book Fair for High-quality Fiction and Non-fiction and ANTIQUE BOOK FAIR November 25 – 29

Central House of Artist, Moscow

THE «RUSSIAN ART»

MAGAZINE publication schedule for the 2009

Magazine

issue

Submission

of

advertising

mock-ups Issue Date

1/2009 December 1th, 2008 January 9th,

2009

2/2009 March 5th,

2009 April 2nd,

2009

3/2009 June 5th,

2009 July 2nd,

2009

4/2009 September 10th,

2009 October 8th,

2009

THE THE ««RUSSIAN ARTRUSSIAN ART»»

WEB PORTAL WEB PORTAL www.rusiskusstvo.ruwww.rusiskusstvo.ru

●

The best search results on www.yandex.ru

by the “Russian Art”

key

words

●

The citation index during the calendar year is 375

●

From 500 to 750 visitors daily

●

20% visits of the portal are from abroad

Exclusive offer: placement of banners and promo materials on the

home page of the Russian Art web portal, with continuous display

on

all portal pages

DISCOUNTS:

To new advertisers: 5%

If promo information is simultaneously placed on the website and

in

the printed edition: 5%

ADVERTISINGADVERTISING IN THE IN THE ««RUSSIAN ARTRUSSIAN ART»»

MAGAZINE MAGAZINE

If you are interested in placing advertisements in our editions,

we offer you the most favorable conditions.

DISCOUNTS:

To new advertisers: 5%

Placement in 2 issues: 10%

Placement in 3 issues: 15%

Annual placement: 20%

For advertising agencies:

15%

Development Director: Inna Pulikova

e-mail: i.pulikova@konliga.ru

phone +7 (495) 775-14-35 (ext.154)

phone +7-915-101-03-46