edinburgh tourism action group – edinburgh in action tuesday 25 january 2011 mike cantlay chairman...
TRANSCRIPT
Edinburgh Tourism Action Group – Edinburgh in Action
Tuesday 25 January 2011
Mike Cantlay
Chairman
VisitScotland
The Eye of the Storm
The Sky Fell In
“Blue Meannie”
World Travel Market
Malcolm Roughead, Chief Executive
Sell Sell Sell
Guerrilla Marketing Campaign coverage The Scotsman, May 2010
The Winning Years
Winning Market Share
Marketing Edinburgh
Inspiration and Perspective
Living the Legacy
USPs
Step Changes
Trams
Airport Masterplan 2040
High-speed Rail
Truly World Class
Leading the World
Leading the World – and for the next 200 years