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Edible Oils
in South Africa
Food 2012
Product Definitions
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Product Definition
General Purpose Oils
A vegetable oil is a fat of vegetable origin which is liquid at room temperature. In
South Africa, oils labelled “pure” are from one single vegetable source whereas
those labelled “vegetable” are blends of two or more vegetable oil types. There are
three main methods of oil preparation:
• Cold Press
• Centrifugation
• Solvent Extraction
In South Africa, cooking oil is normally made from sunflower oil, but blends with
other oil, such as maize or peanut, are also produced.
Pan Release Agents
Non-stick pan release sprays are used to stop food from sticking to the cookware.
Retail products are marketed as aerosols but industrial consumers make use of a
liquid preparation.
Speciality Oils
This category comprises mainly olive oil. Unlike most seed oils, olive oil can be
consumed in its natural and completely unrefined state, thus retaining all its
natural healthfulness and flavour without the addition of preservatives or
colourants.
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• The edible oil market remains a staple food, that has shown consistent growth. General purpose oils
form the bulk of the market volumes
• Demand for general purpose oil is highest within the retail sector. Although the channel did not see
retail growth in the last year, there was an increase in industrial and wholesale consumption, which are
relatively equal in volume.
• The pan release agents market has remained stable and is expected to continue to do so in the short
term. The market is divided into two. Firstly, the retail aerosol sprays for home use, with the
introduction in the last few years of olive oil based products, as well as non-salty versions for dessert
applications. And secondly, bulk liquid release agents for industrial use
• Speciality oils saw volume growth in the last year, but much of this was driven by the increase in
lower priced olive oil/seed blends. Many consumers are unaware of the difference and it is believed
that the much lower price of these blends has contributed to the increased demand
Market Trends
Total Market Volume
Edible Oils - 2011
4
98.4%
0.4% 1.2%
General Purpose Oils
Pan Release Agents
Speciality Oils
Channel Distribution of
Edible Oils - 2011
5
8.6%
3.3%
20.2%
41.9%
26.0%
Export
Foodservices Direct
Industrial
Retail
Wholesale
Local Regional Distribution of
Edible Oils - 2011
6 Note: Excludes exports
Percentages may not add to 100%, due to rounding
6.0%
3.7%
33.0%
38.0%
3.1%
3.2%
2.1% 2.1%
8.5%
Eastern Cape
Free State
Gauteng
KwaZulu-Natal
Limpopo Province
Mpumalanga
North West Province
Northern Cape
Western Cape
Packaging Demand Pack Size
General Purpose Oils - 2011
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20.8%
1.7%
3.7%
24.4% 19.6%
18.2%
11.6%
750ml or less
1 Litre
1.5 Litres
2 Litres - 4 Litres
5 Litres
10 Litres - 25 Litres
Bulk/As Required
Packaging Demand Pack Type
General Purpose Oils - 2011
8
1.5% 10.5%
0.2%
87.8%
Bag in Box
Bulk/As Required
Can/Glass
Rigid Plastic
Packaging Demand Pack Size
Pan Release Agents - 2011
9
32.7%
67.3%
500ml or less
25 Litres
Packaging Demand Pack Type
Release Agents - 2011
10
67.3%
32.7%
Bulk/As Required
Tin
Packaging Demand Pack Size
Speciality Oils - 2011
11
22.8%
5.2%
56.5%
15.4%
500ml or less
750ml
1 Litre - 4 Litres
5 Litres or more
Packaging Demand Pack Type
Speciality Oils - 2011
12
0.2%
42.6%
29.9%
27.3%
Bag in Box
Glass
Rigid Plastic
Tin
BMI Research
Information
13
Annual Quantifications
Total Market Quantification for 140 CPG Categories
What are the latest market trends? And:
• Is the category growing or declining?
• What does the future hold for the category?
• What are packaging trends for the market?
• Are category sales growing or declining in retail, wholesale or export?
• How is your product performing in foodservices?
Market Quantification involves sizing up markets annually to see volume, value and consumption trends.
The service is available for most food, beverage, confectionery and snack products. We have more than
10 years of historical data in tracking each market. Using these insights, you’re able to harness the
potential in your market by understanding strategic category trends across the total market.
A unique offering incorporating formal and informal market components.
Total market includes retail, wholesale, foodservices, industrial and exports.
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BMI Tracking Report Schedule
2012
Non-Alcoholic
Beverages
Bottled Water
Carbonated Soft Drinks
Cordials and Squashes
Fruit Juice
Iced Tea
Mague
Sport Drinks and Energy Drinks
Dairy Beverages
Dairy Juice Blends
Drinking Yoghurt
Flavoured Milk
Maas
Milk
For further enquiries please contact [email protected]
REPORT NAME PUBLICATION
Packaging
All Reports
Packaging Overview
Paper & Board
QPM
Quarterly Import
Annual Beverage
Reports Full Report (all reports below)
Alcoholic Beverages
Flavoured Alcoholic
Beverages
Malt Beer
Sorghum Beer
Spirits
Wine
REPORT NAME PUBLICATION
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BMI Tracking Report Schedule
2012 (Cont.)
REPORT NAME PUBLICATION
On Request
Baked Products
Baking Aids
Eggs
Frozen and Par-Baked Products
Maize and Wheat
Premixes
Processed Meat Products
Confectionery and Snacks
Ice Cream
Packaging of Snack Foods
South African Confectionery Market
The Impulse Market in South Africa
For further enquiries please contact [email protected]
REPORT NAME PUBLICATION
Annual Food
Publications
Biscuits and Rusks
Breakfast Foods, Pasta and Rice
Dairy
Desserts
F&C Beverages
Fats and Oils
Pre-prepared Meals
Protein
Sauces
Soups and Condiments
Sweet and Savoury Spreads
Value Added Meals
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ISOS
(In Store Observation Services)
How is your brand performing in-store?
Every week, we answer questions like:
• Is my product available on shelf?
• Does my brand have its fair share of shelf space?
• Is my product listed and available in all stores?
• Is my gondola end in store?
• Do I have promotional activity in that particular store?
ISOS: Gives first-hand insight into your brand’s performance in-store. Monitor your products versus your
competitors’ to assess your performance and remedy gaps. Ensure accurate data which translates into
tactical competitive advantages.
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Print Ads Promotional
Pricing and Share of Spend
Is your product visible enough in promotional print Media?
Assess whether your brand is gaining sufficient share, relative to your spend on promotional print
advertising. Track competitor promotional pricing to tactically react on your own product pricing.
Daily, we answer questions like:
• What is the promotional pricing?
• What is the regional promotional pricing variance?
• What are competitors’ pricing tactics?
• What Rand value is spent on our brand versus competitor brands by retailers?
• Are we losing market share because of this?
Coverage:
• National daily and weekly newspapers
• Weekly community newspapers
• Consumer magazines
• In-store broadsheets
Print Ads: Covers all brands advertised in all regions by retailer by month. The analysis provides an inside
picture of the retail promotional environment. Track competitor promotions and pricing, offering top line or
granular data.
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Commissioned Research
Need to investigate the market regarding other issues?
If your research need is not covered by our standard set of services, we will tailor-make a study specifically
for you.
BMI’s Commissioned Research is designed specifically to answer your questions in your particular
market. From industrial assessments to traditional consumer studies, we have the expertise to grow your
business.
These may include:
• Consumer Research
• Qualitative Research including Focus Groups and In-depth discussions
• Quantitative Research solutions across various target markets
• Service Quality Measurement (SQM)
• Pack Type Testing and Preference
• Product Testing includes taste tests and new product development
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LISP
(Liquor In Store Pricing)
How is your liquor brand performing in-store?
Each week, we answer questions like:
• Is my product available on shelf?
• Does my brand have its fair share of shelf space?
• Is my product listed and available in all stores?
• Is my gondola end in store?
• Do I have promotional activity in that particular store?
LISP: Gives first-hand insight into your brand’s performance in-store. Monitor your products versus your
competitors to assess your performance and remedy gaps. Ensuring accurate data which translates into
tactical competitive advantage.
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Consumer Research
Getting into the hearts and minds of Consumers through interaction, stimulation and discussion.
Qualitative and Quantitative solutions including:
• Focus groups
• Depth interviews
• Workshops
• Store visits
• In home visits
• Consumer surveys
• Online research
• Mystery shopping
• International project management
BMI Research: Consumer Division has a passionate focus on consumer behaviour, combining professional
skills with optimal technology and products to complement insights. Project teams are hand picked based
on their knowledge and expertise of the subject matter and offers a range of research methodologies that
aim to give you a multi-dimensional and insightful solution to the understanding of your product/brand. The
division has the ability to draw on BMI Research’s established experience in the retail and wholesale
sectors, providing a unique and customized solution to understanding consumer behaviour.
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For further information please
contact
BMI Research
(Pty) Ltd
Tel: +27 11 615 7000
Fax: +27 11 615 4999
Email: [email protected]
Visit our website on
www.bmi.co.za
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