edgerank: optimising position in the facebook newsfeed #fbkm12
TRANSCRIPT
Understanding Facebook Edgerank AlgorithmChinwag Insight 2012
http://twitter.com/kelvinnewman
18/07/2012
Strategy DirectorSiteVisibility
A digital agency specialising in retail, travel and financial services
OrganiserBrightonSEO
The Free SEO Conference
Edgerank
Likes are meaningless
This is the newsfeed
This is a SERP
There’s no difference
Affinity
Weight
Decay
What’s an ‘Edge’ ?
Uploading a Photo
Tschäff
Liking a Page
Ksayer1
Updating Status
petesimon
Reading an article
garryknight
Listening to a song
janoma.cl
etc.
Affinity
How do you generate affinity?
View Profile
thesuperaliceflickr
Like a Status Update
topgold
Comment on Something
krunkwerke
Get tagged together
sofafort
Basically, whenever you create an edge
that’s connected to someone
Affinity is one way
formatc1
Chat bar gives an idea of affinity
Weight
Weight is personal
seriousbri
What has aheavy weight?
robertDouglass
Videos
plindberg
Photos
Diogène
Links
Marjan Krebelj
Weight Accumulates
puuikibeach
The Politics of Weight
skuds
Decay
Warning Complicated
Formula Ahead!
New > Old
When are users coming from FB?
jonrawlinson
Though low competition times
may be betterBanalities
So what do I do...
Constantly Build Affinity
subodh_chettri
Big update or launch? You need
an ‘Affinity Acquisition Approach’
Ask Questions
fontplaydotcom
Have a vote
ChodHound
Bait
Text
derekGavey
Tease
Increase the weight of important
announcements
Pink Sherbet Photography
You need assets
woodleywonderworks
Work the CombosDavidSpinks
