ed tech - building a great product around content
DESCRIPTION
A quick look into some of the considerations of building a great product around content. A large part of this deck focusses on #edtech product. Duration: 30 mts | Audience: Tech Entrepreneurs | Event: Startup Saturday (Delhi, India) | #ssdel Link: http://startupsaturday.headstart.in/event/459TRANSCRIPT
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EdTech- Building a Great Product around Content
Vivek Narayanan VP, Product
Meritnation.com
Duration: 30 mts | Audience: Tech Entrepreneurs | Event: Startup Saturday (Delhi) | #ssdel
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Agenda• Challenges
• Empowering content
• Building a great product around content
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Challenges• Creating great content is hard work
• Consuming good content is a lot of work too!
!
25% of all pages < 4 seconds
52% of all pages < 10 seconds
10% of all pages > 2 minutes
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Building a great product • Versatility
• Static vs. Dynamic
• Gamification
• Social context
• Mobility
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“To understand why your users care about your content, you should adore it!”
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Empowering Content• Atomic units
• Love thy hierarchy
• Go Tag-happy
• Get dirty with the details
• Fonts, Vector vs scalar, inline html, aspect ratio, dpi, CMS etc…
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Versatility• Powerful delivery
• Break the monotony
• A/B test your formats
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Formats• MCQ vs. drag & drop
• Slide shows vs. image gallery
• 10 mt. videos vs. 2 mt. videos
• Long page version vs. multiple page
• Animation vs. Video
• Black vs. white background
• & lots more…
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Static vs. Dynamic• Assisted Experience
• Interactive elements
• Same content, different views
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Gamification• What: Points, levels, Badges, Avatars & much more…
• Why: More fun, consumption, repeat users, virality & much more…
• Edtech considerations
• Any activity vs. a set of activities
• Performance oriented rewards
• Social status
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Social contextStudying alone is boring
!
• Compete
• Collaborate
• Aware
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Mobility• Navigation
• Bandwidth
• Attention span!
• Increased availability
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https://www.youtube.com/watch?v=Zd3PsL5G_1c&feature=player_embedded (Evernote Peek)
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viveknarayanan.com about.me/viveknarayanan
Thanks
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Sources• udacity.com
• newsela.com
• businessinsider.com
• cerego.com
• buzzfeed.com
• pinterest.com
• quora.com
• khanacademy.org
• duolingo.com
• stackexchange.com
• quizup.com
• youtube.com
• grockit.com