ecr conference group meeting

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ECR Conference Group Meeting

Düsseldorf

27 June 2006

2Confidential

Stockholm evaluation

3Confidential

Stockholm evaluation

Overall & plenary evaluationOverall & plenary evaluation

Web survey

4 Topics Overall assessment Plenary sessions Side events Planning ahead

Rating + comments

355 respondents

Web survey

4 Topics Overall assessment Plenary sessions Side events Planning ahead

Rating + comments

355 respondents

Breakout evaluationBreakout evaluation

On-site feedback form

4 answers Excellent Up to my expectations Below average Very poor

On-site feedback form

4 answers Excellent Up to my expectations Below average Very poor

4Confidential

Conference & plenary survey Plenary ranking

Ranking Stockholm (avg 7,2)Ranking Stockholm (avg 7,2)YCC Volvo 9,2Ikea 8,6Premium style 8,2Perfect Store 7,7The Nordic model 7,4Large-scale people measurement 7,2Global Idea Factory 7,1Opening address 7,0National learning programme 6,9CCRC 6,9Wrap up 6,8Progressive Management Programme 6,8Innovation drives sustainable growth 6,7Student Awards 6,6ICA 6,6Volvo Ocean Race 6,6

CEO Panel 6,1

YCC Volvo 9,2Ikea 8,6Premium style 8,2Perfect Store 7,7The Nordic model 7,4Large-scale people measurement 7,2Global Idea Factory 7,1Opening address 7,0National learning programme 6,9CCRC 6,9Wrap up 6,8Progressive Management Programme 6,8Innovation drives sustainable growth 6,7Student Awards 6,6ICA 6,6Volvo Ocean Race 6,6

CEO Panel 6,1

Ranking Paris (avg 7,5)Ranking Paris (avg 7,5)Interview LS & BB 8,3

Interview H-J K & TR 8,0

The L'Oreal - Asda case 8,0

Responding to Discount 8,0

View of ECR 7,7

Consumer/shopper Value (WPP) 7,6

Professional Trading Relations 7,6

Unveiling The case for ECR 7,5

Case Monoprix - Coca Cola 7,5

Driving efficiency and effectiveness to improve consumer value 7,4

Case Metro - Procter & Gamble 7,3

Reducing shrinkage 7,2

Opening address 7,2

Wrap-up 7,1

Interview BJ, RP, PR, TL 6,9

Case Bel France - SystemeU 6,8

Interview LS & BB 8,3

Interview H-J K & TR 8,0

The L'Oreal - Asda case 8,0

Responding to Discount 8,0

View of ECR 7,7

Consumer/shopper Value (WPP) 7,6

Professional Trading Relations 7,6

Unveiling The case for ECR 7,5

Case Monoprix - Coca Cola 7,5

Driving efficiency and effectiveness to improve consumer value 7,4

Case Metro - Procter & Gamble 7,3

Reducing shrinkage 7,2

Opening address 7,2

Wrap-up 7,1

Interview BJ, RP, PR, TL 6,9

Case Bel France - SystemeU 6,8

5Confidential

Conference & plenary survey Side events

ScoresScores

23%

24%

36%

46%

60%

45%

25%

16%

16%

0% 20% 40% 60% 80% 100%

Retail tour

Distributiontour

City Hallreception

Excellent Up to my expectations Below average Very poor

7.2

7.7

7.9

6Confidential

BO1 : 770 attendantsBO1 : 770 attendants

BO1.1 Lean

thinking

28%

BO1.4 What is

ECR18%

BO1.3 Traceability9%

BO1.2 OSA45%


BO2.1 GUSI10%

BO2.5 Case

for ECR11%

BO2.2 SRP17%

BO2.3 Category Mgmt

39%

BO2.4 Innovati

on23%

RankingRanking

8,5

8,4

8,3

8,1

8,1

8,1

8,0

7,9

7,9

7,8

7,7

7,7

7,4

6,9

6,9

6,7

6,4

6,4

6,1

5,8

BO3.2 GDSBO4.1 Shrinkage

BO1.1 Lean thinkingBO2.2 SRP

BO4.3 Data sharingBO4.2 EPC

BO4.4 JVCBPBO2.4 Innovation

BO3.3 CPFRBO2.3 Category MgmtBO3.1 Dem Driven SC

BO2.5 Case for ECRBO4.5 Health & Wellness

BO2.1 GUSIBO1.4 What is ECRBO1.3 TraceabilityBO3.5 Technology

BO1.2 OSABO3.4 Idea factory

BO3.6 Inno packaging

Breakout feedbackSession 1 & 2

7Confidential



BO3.1 Dem

Driven SC

23%

BO3.5 Techno

logy5%

BO3.6 Inno

packaging4%

BO3.2 GDS10%BO3.3

CPFR14%

BO3.4 Idea

factory44%

RankingRanking

8,5

8,4

8,3

8,1

8,1

8,1

8,0

7,9

7,9

7,8

7,7

7,7

7,4

6,9

6,9

6,7

6,4

6,4

6,1

5,8

BO3.2 GDSBO4.1 Shrinkage

BO1.1 Lean thinkingBO2.2 SRP

BO4.3 Data sharingBO4.2 EPC

BO4.4 JVCBPBO2.4 Innovation

BO3.3 CPFRBO2.3 Category MgmtBO3.1 Dem Driven SC

BO2.5 Case for ECRBO4.5 Health & Wellness

BO2.1 GUSIBO1.4 What is ECRBO1.3 TraceabilityBO3.5 Technology

BO1.2 OSABO3.4 Idea factory

BO3.6 Inno packaging

Breakout feedback Sessions 3 & 4

BO4.1 Shrinkag

e12%

BO4.4 JVCBP

32%BO4.3 Data

sharing32%

BO4.2 EPC10%

BO4.5 Health & Wellness

14%

8Confidential

Planning aheadNumber of sessions

QuestionQuestion

Please indicate your preference as to the number of plenary sessions.

Please indicate your preference as to the number of breakout sessions.

Please indicate your preference as to the number of plenary sessions.

Please indicate your preference as to the number of breakout sessions.

ScoresScores

14%

29%

13%

12%

73%

59%

0% 20% 40% 60% 80% 100%

Plenary

Breakout

More Fewer No change

9Confidential

Planning aheadMarketplace & ECR Awards

QuestionQuestion

Did you have enough time for networking and to visit the Marketplace?

Would you support ECR Europe awards, which would recognise the best collaborative initiatives in different categories of expertise?

Did you have enough time for networking and to visit the Marketplace?

Would you support ECR Europe awards, which would recognise the best collaborative initiatives in different categories of expertise?

ScoresScores

85%

72%

15%

28%

0% 20% 40% 60% 80% 100%

Enough timefor

Marketplace

ECR Awards

Yes No

10Confidential

Questions we should ask ourselver

11Confidential

Questions

Decisions & ActionDecisions & Action

Exhibitor briefs in Marketplace & presentation opportunities for retailers/manufacturers/consultants (PK + MP subgroup?)

Conference theme as ‘Fil rouge’ (Conf Group)

Explanation at start of plenary sessions (moderator? – co-chairs?)

Entertainment factor (Conf Group)

Size of BO rooms (PK)Deliver €1500 value

(Conf Group)

Exhibitor briefs in Marketplace & presentation opportunities for retailers/manufacturers/consultants (PK + MP subgroup?)

Conference theme as ‘Fil rouge’ (Conf Group)

Explanation at start of plenary sessions (moderator? – co-chairs?)

Entertainment factor (Conf Group)

Size of BO rooms (PK)Deliver €1500 value

(Conf Group)

Strategy - TomorrowStrategy - Tomorrow

Competition from other conferences

AwardsStudent awardsRoles of consultantsTiming & formatErosion of # of

participantsRetailer participantsGalvanising ECR

nationalsTarget audienceLearning elementOther participation in

Conference Group (e.g. GS1)

Competition from other conferences

AwardsStudent awardsRoles of consultantsTiming & formatErosion of # of

participantsRetailer participantsGalvanising ECR

nationalsTarget audienceLearning elementOther participation in

Conference Group (e.g. GS1)

Next Conf GrNext Conf Gr

Layout design of Marketplace - present (PK + MP subgroup)

Length of plenary sessions

Announcements (content/user friendlyness/layout)

Marketing & communication

Press (eg press release for every session)

Role of slot championsHear plenary speakers

before# sessions & contentModerator or co-chairs?CEO panel

Layout design of Marketplace - present (PK + MP subgroup)

Length of plenary sessions

Announcements (content/user friendlyness/layout)

Marketing & communication

Press (eg press release for every session)

Role of slot championsHear plenary speakers

before# sessions & contentModerator or co-chairs?CEO panel

12Confidential

Questions


Announcement of marketplace events

Stimulate collaborative stands

Side events (ECR Italy + PK)

Slot championsCEO speakers & improve

presentation formatNo off-site parallel

events from sponsors (PK)

Branding & slide layout (PK & PM)

Visuals & sound (no fixed mikes) (PK)

Catering (PK)Badges own production

(PK)

Announcement of marketplace events

Stimulate collaborative stands

Side events (ECR Italy + PK)

Slot championsCEO speakers & improve

presentation formatNo off-site parallel

events from sponsors (PK)

Branding & slide layout (PK & PM)

Visuals & sound (no fixed mikes) (PK)

Catering (PK)Badges own production

(PK)

Strategy - TomorrowStrategy - Tomorrow Next Conf GrNext Conf Gr

Conference evaluationRepeat BO’sGet outstanding

speakersClosing actTime management of

CEO’s throughout conference

VOXPOPDevelopping marketsTranslationsStudent sessions

Conference evaluationRepeat BO’sGet outstanding

speakersClosing actTime management of

CEO’s throughout conference

VOXPOPDevelopping marketsTranslationsStudent sessions

13Confidential

Questions


Small audience in big room (PK)

More professional guidance for plenary speakers

Visual impact & elements of fun (PK)

Small audience in big room (PK)

More professional guidance for plenary speakers

Visual impact & elements of fun (PK)

Strategy - TomorrowStrategy - Tomorrow Next Conf GrNext Conf Gr

14Confidential

Process for preparing Milan

15Confidential

Process for preparing Milan Top-down vs. bottom-up

Current process: bottom-up Call for papers Retain / reject submissions Clustering into breakout sessions Best topics for plenary + other ideas

Suggested process: top-down Plenary sessions:

First decide what we want to communicate in these sessions / what are the topics Then find how to communicate this

Breakout sessions: Decide on 10 (?) breakout topics Call for papers Retain / reject submissions Decide on additional breakouts based on submissions

16Confidential

Process for preparing Milan Conference Group involvement

Spend more time on plenary sessions Topics Speakers Rehearsals & follow up (cfr. Raoul Hasselgren)

Spend more time on Marketplace activities & substance

Spend less time with Conference Group on breakout sessions Decide on initial topics Decide on ‘wildcards’ Attend rehearsals no long discussions on whether submission x should be in or out (cfr.

Heathrow meeting)

RAISE LEVEL OF DECISIONS IN CONFERENCE GROUP

17Confidential

Strategy discussion Scope

Consumer goods industry ECR forum Davos (WEF) forum for consumer good industry Name change (ECR) – ECR worldwide Engage new movements – broader scope of topics (e.g. slow foods)

Target audience

Format 5 day conference / 2 day conference 2-year conference / annual conference / no conference Thought provoking looking forward 1 year / how to do it 2nd year Back to back conference Small conference in developing market

ECR Awards

Make ECR alive between conferences

Location : stay in 1 place / moving location

ecr conference group meeting

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